The growth machine behind trade businesses
Marketingkenners is a fixed team of specialists in website, Google Ads, SEO and measurement. From Arnhem we build and run the system behind trade businesses’ enquiries.

Started in 2022, grown into a fixed team
Marketingkenners started in 2022 with a simple question: why do good trade businesses get so little out of their marketing? They do excellent work, but you don’t see that online.
By now we work from our office in Arnhem with a fixed team of specialists. Each with their own trade: websites, Google Ads, SEO, Business Profile, measurement and follow-up. Together we’re responsible for one thing: more enquiries that fit your business.

One team. One system. More enquiries.
Website, Google Ads, SEO, Business Profile, measurement and follow-up. Each part has its own specialist, and everything steers on the same goal: quote requests that fit your business.
A check on your accounts every working day. Every month the figures on the table: what did it produce, what do we scale up and what do we stop.







Results, not hours
Many agencies report clicks, reach and hours. You can’t buy anything with those. We measure all the way to the signed quote and adjust based on that.
No long contracts to hold you in. If the system doesn’t deliver, you see it in the figures and we stop.

The people behind your enquiries
One specialist per trade: website, Google Ads, SEO, measurement and follow-up. Together they steer on one thing: more enquiries.







How the machine runs
The fixed rules we use to make every client grow.
Honest advice
If our system doesn’t fit your business, we say so. We’d rather give an honest no than a collaboration that produces nothing.
Ownership
We do website, ads, strategy and optimisation. That means nobody can point at someone else when something disappoints.
Steering on jobs
We measure all the way to the signed quote. Clicks and visitors are a means, signed jobs are the goal.
Plain language
We show what it produces in enquiries and jobs, without jargon.
Quick to act
A check on your accounts every working day. If something goes quiet, we step in the same day.
Scale up what works
Every month the figures on the table. What produces enquiries gets more budget, the rest stops.
How we work together
Every collaboration starts with a 90-day growth programme. After that we adjust monthly.

Day 1: intro call
We map out your market, your margins and your current enquiries. You hear honestly whether the system works for you.
Week 1: baseline
Tracking on. From then on we measure every enquiry, all the way to the signed quote.
Month 1: foundation
A website that converts. First we get the most out of every visitor.
Months 2 and 3: traffic and organic growth
Google Ads on buying intent, then SEO and your Google Business Profile.
Every month: steering
A fixed meeting with an on-track indicator. We scale up what works.
AI makes us faster, people decide
We use AI as a tool to do the work faster and more thoroughly. Every morning at 09:00 a check runs on all Google Ads accounts, and for clients we have scheduled 600+ Business Profile posts a year ahead.
We make the decisions ourselves. A specialist reviews, weighs up and agrees it with you. That way we combine speed with craftsmanship. Read more about the Growth System.

What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.

Who is behind Marketingkenners?
A team of specialists in website, Google Ads, SEO, Business Profile, measurement and follow-up. From our office in Arnhem we work for trade businesses across the Netherlands.
Which businesses do you work for?
For tradespeople in construction and technical trades with jobs from €2,000, such as roofers, contractors, installers and modular construction. Webshops and businesses with small order values are a worse fit for us.
Want to meet the team?
Book 30 minutes with our team. Free, by video.