Online marketing for painters
More of your own enquiries for exterior painting, interior work and maintenance. In on time, so your season is full.
100+ businesses and growing
Marketingkenners helpt schildersbedrijven aan eigen aanvragen voor buitenschilderwerk, binnenwerk, kozijnen, houtrot en onderhoud, ook van VvE’s. Binnen en buiten krijgen aparte pagina’s en campagnes, en in de winter halen we het buitenwerk voor het seizoen al binnen. Het formulier vraagt om foto’s van het pand en we meten elke aanvraag tot de getekende offerte.
A full season starts with enquiries in winter
For a painting business the diary is everything. Exterior painting depends on the weather, and between awarding and carrying out the job there are often months. Whoever still has to start on quotes in spring has gaps in the summer.
On top of that, painting work is easily compared on price. The customer sees four quotes that look alike and picks the lowest. Online marketing for painters is therefore about your own enquiries, in on time, from people who already trust you before you visit.
With the Growth System you see every month how many enquiries came in, where they came from and how many were signed.
How your customer searches for a painter
Interior and exterior are two different questions, with their own season and their own customer.
Exterior painting
Searches like “have window frames painted” or “exterior painter” with a place name. This demand peaks in spring and summer.
Interior painting
Searches like “have a ceiling whitewashed” or “interior painter”. Work that can also continue in winter and keeps your planning even.
Wood rot and maintenance
People who see wood rot or want a maintenance visit first want to know what is wrong. Good explanation on your site turns a reader into an enquirer.
Homeowners’ associations and property
Property managers and homeowners’ associations choose differently from private customers. They look for a fixed partner for multi-year maintenance and work with schedules and budgets.
Exterior work in summer, interior work in winter
Exterior painting runs roughly from April to September, interior work fills the winter months. That calls for two separate pages and two separate campaigns. A page that mentions both together doesn’t score well on either.
We tune Google Ads to that rhythm. In winter we bring in outdoor work for the coming season and fill up on indoor work. In season we steer towards the jobs with the best margin and scale back when the crew is full.
- Winter: schedule outdoor work for spring
- April to September: exterior painting and window frames
- Autumn and winter: interior painting and maintenance
Lead platform and own enquiries compared
Both bring in jobs. The difference lies in who shares the customer, what you pay per job and what you've built up after a year.
Lead platform
- Quick first enquiries, without your own marketing
- The enquiry often goes to other businesses too
- Pay per lead, even if the job doesn't go ahead
- The customer mainly compares on price
- Reviews and data sit on the platform
- If you stop, the enquiries stop
Your own enquiries
- Takes longer to build, the first months are an investment
- No competitor in the same enquiry
- You pay for reach that you steer yourself
- The customer chooses based on trust in your business
- Reviews, site and customer data are yours
- Website, SEO and Business Profile keep working
What the Growth System does for a painter
Five links that work together, from the first search to the signed quote.
Insight
We measure every enquiry through to the quote. That way you see which channel brings in exterior work and which mostly brings small jobs. Read more about tracking.
Traffic
Ads per service and per service area, plus SEO and a Google Business Profile with photos of your own work.
Conversion
A website with separate pages for interior and exterior work, before and after photos and a short form that asks for photos of the property.
Follow-up
Fast replies, a reminder for open quotes and a set stage for awarded jobs that still need to be scheduled.
Steering
A fixed meeting every month with an on-track indicator. You see how much work is lined up for the season.
What a good painting enquiry contains
With this information you can often make a first estimate before you even go and look.
- Postcode within your service area
- Interior, exterior or both
- What needs painting: window frames, façade, walls or ceilings
- A few photos of the current state
- Preferred period for the work
- Homeowner, homeowners' association or business
Related trades and your region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Does Google Ads work for painters?
Yes, if you advertise to people who are looking for a painter right now. Searches like “have window frames painted” with a place name show clear buying intent. We exclude DIY searches, job searches and places outside your service area.
When should I start advertising for exterior painting?
In winter or early spring. People plan outdoor work well ahead, and between awarding and carrying out the job there are often months. Whoever only starts in May won’t fill the summer.
Should I offer interior and exterior painting separately on my site?
Yes. They are two different questions with their own season and their own keywords. With a separate page per service you get found better for both and can adjust per season.
Can you also reach homeowners’ associations and property managers?
That’s possible, but it takes a different approach than with private customers. A homeowners’ association searches via Google less often and decides in a board or meeting. In the intro call we honestly look at which part of your market can best be reached online.
How do I avoid being compared on price alone?
By building trust before you turn up. Before and after photos of your own work, real reviews and an explanation of preparation and wood rot show why your price is right. Replying fast also makes the difference.
What if my crew is fully booked in summer?
Then we scale the ads back or steer them towards interior work and the next season. You don’t pay for enquiries you can’t take on. We agree on that together in the monthly meeting.
Ready for more enquiries?
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