More of your own enquiries for floor fitters
For floor fitters we build a system that delivers your own enquiries for pvc, parquet and poured floors, aimed at fitting jobs instead of bargain hunters. Measured through to the signed quote.
100+ businesses and growing
Marketingkenners helpt vloerleggers aan eigen aanvragen voor het leggen van pvc, parket en gietvloeren, in plaats van prijsjagers die met webshops vergelijken. Je website toont eigen vloeren en legt egaliseren en vloerverwarming uit, en het formulier vraagt vierkante meters en ondergrond. Google Ads draait vooral van september tot en met maart, gemeten tot de getekende offerte.
You compete with DIY stores and web shops
Anyone looking for a new floor sees web shops, DIY stores and price comparison sites first. The customer wavers between click pvc and glue-down pvc, between parquet and a poured floor, and wonders whether it works with underfloor heating. The question “fitting included” often only comes up once the customer sees how much work levelling and skirting boards are.
That is your opportunity and also the problem. Many floor fitters mostly get enquiries for the cheapest option, or lose the customer to a web shop with a fitting service. Without photos of your own floors and an explanation of the subfloor, the customer chooses on price per m2.
A good enquiry gives the number of square metres, the type of floor, the current subfloor, whether there is underfloor heating and whether the stairs are included. Then you know straight away whether it is one room or a complete ground floor.
This is how your customers search
These are search terms from people who want a pvc or poured floor fitted, with the average number of searches per month in the Netherlands.
| Search term | Searches per month | Cost per click (highest) |
|---|---|---|
| pvc floors | 33.100 | € 3,05 |
| pvc floor fitting | 2.900 | € 3,55 |
| poured floor price | 1.900 | € 2,52 |
| pvc floor fitting included | 1.900 | € 4,68 |
| pu poured floor | 1.600 | € 5,43 |
| underfloor heating and pvc floor | 1.300 | € 6,08 |
| floor fitting | 1.300 | € 4,10 |
| get a pvc floor fitted | 1.000 | € 6,05 |
Source: Google Ads Keyword Planner, the Netherlands, monthly average from September 2025 to August 2026. Retrieved on 12 October 2026.
Most demand from September to March
Search demand for pvc floors sits at 40,500 a month in September, October, November, January and March and drops to 27,100 from May through August, about two thirds. For the service searches the gap is bigger: “get a pvc floor fitted” goes from 2,400 in September to 720 in August, “poured floor cost” from 2,400 to 480.
So your busy period falls in autumn and winter, when people renovate indoors. That is when we put the budget Google Ads on the fitting jobs. In the summer we keep the campaigns lower and focus on bigger projects, such as poured floors in new builds and renovations.
- September through March: highest search demand
- May through August: about two thirds
- Service searches like "get fitted" peak in September
What the Growth System does for a floor fitter
Six parts that make sure you are found as a fitter, not as the cheapest supplier.
Floors you fitted yourself
A website with pages for pvc, parquet and poured floors, with photos of your own projects and an explanation of levelling and underfloor heating.
Ads on floor fitting
Google Ads on terms like “pvc floor fitting” and “pu poured floor” in your service area. We exclude searches from DIYers and DIY stores.
Found in your region
A strong Google Business Profile with reviews and photos of finished floors in Google Maps.
Square metres upfront
The form asks for m2, type of floor, subfloor and underfloor heating. That way you know whether a site measurement is worth the trip.
Tracking to the quote
We follow every enquiry through to the signed quote. You see whether pvc, parquet or poured floors deliver the best margin.
One floor fitter per region
We work with one business per region in each trade. You do not share our attention with a floor fitter around the corner.
This is how we start together
A fixed order, so you are ready for the autumn rush.
Intro call
We go through your service area, your margins per type of floor and where your enquiries come from now. You get an honest answer on whether the system fits you.
Week 1: baseline
We measure through to the quote, including phone calls and showroom visits if you have them.
Month 1: the foundation
Your website gets pages per type of floor, photos of your own floors and a form that asks about the job.
Months 2 and 3: Google Ads
We start campaigns aimed at buying intent per type of floor. From month 3 we build SEO for questions like “poured floor cost”.
Shared leads or your own enquiries
Lead platforms and separate parties
- An enquiry for a floor often goes to several fitters
- The customer compares you with web shops on price per m2
- You know little up front about subfloor and square metres
- Nobody measures which enquiry became a job
With Marketingkenners
- The enquiry comes in only to you
- The customer chooses you on your floors and expertise
- Square metres, subfloor and underfloor heating are included
- Every enquiry followed up to the signed quote
For floor fitters who want to grow
The Growth System delivers the most when this fits you.
- Your jobs average €2,000 or more
- You want to grow in your own region
- You can follow up and track enquiries quickly
- You want fewer bargain hunters and more complete floors
- You want to know which type of floor earns the most
- You mainly want more clicks, likes or followers. We steer on enquiries and signed jobs.
- You’d rather try it yourself first. Start in the knowledge base
- You don’t know yet where the leak is. Take the free growth scan first
Related trades and your region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Does Google Ads work for floor fitters?
Yes, as long as you target people who want a floor fitted. “Pvc floors” gets searched a lot, but a large share is only looking for material. That is why we advertise on terms like “pvc floor fitting” and “pu poured floor” and exclude DIY store and do-it-yourself searches.
When will I see the first enquiries?
In month 1 we lay the foundation: website, form and measurement. In months 2 and 3 the ads start, and from then on enquiries come in through those campaigns. How many varies per region and season; we make no promises about numbers.
Do you also work for my competitor?
No. We work with one business per region in each trade. If your region is already taken by another floor fitter, you hear that in the intro call.
What does it cost?
That depends on your service area, your current site and how much you want to grow. We do not mention a price on the site. In the free intro call you get a tailored proposal.
Do I need a new website?
Not always. What matters is that your site shows which floors you fit and has a form that asks for square metres and subfloor. In 9 out of 10 cases we improve that foundation first and only then the traffic.
Ready for more enquiries?
Choose where your growth should come from. A specialist picks it up within one working day.
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