Online marketing for stair renovation businesses
For stair renovation businesses we build a system that brings in your own enquiries for stairs, with the right photos and a form that asks about the stairs upfront. Tracked to the signed quote.
100+ businesses and growing
Marketingkenners helpt traprenovatiebedrijven aan eigen aanvragen voor trappen met pvc, laminaat, hout, tapijt of overzettreden. Je website toont voor-en-nafoto’s per type trap en materiaal, en het formulier vraagt type trap, aantal treden en een foto voor een snelle prijsindicatie. Campagnes per materiaal krijgen het meeste budget in het najaar en januari, gemeten tot de getekende offerte.
The customer can't decide between PVC, carpet and step overlays
Anyone who wants to renew their stairs first chooses a material. PVC, laminate, wood or carpet after all? Step overlays over the existing treads, or opening up the staircase? Then comes the question of what stair renovation costs and how long the stairs are out of use.
At that point many customers drop out, or choose a DIY kit. They find no examples of stairs like theirs, no explanation of the options and no quick way to request a price. A showroom visit is a step too far for someone who is still orienting.
A good enquiry contains the type of stairs (closed, open, quarter-turn or half-turn), the number of steps, the desired material and a photo of the stairs. With that you can often already make a price indication before you come to measure up.
This is how your customers search
These are search terms from people who want to have their stairs renovated or covered, with the average number of searches per month in the Netherlands.
| Search term | Searches per month | Cost per click (highest) |
|---|---|---|
| stair renovation | 18.100 | € 5,84 |
| covering stairs | 6.600 | € 2,69 |
| stair cladding | 6.600 | € 2,17 |
| stair step overlays | 2.900 | € 3,34 |
| renovating stairs | 2.400 | € 4,78 |
| stair renovation cost | 2.400 | € 3,40 |
| stair renovation pvc | 2.400 | € 4,12 |
| carpeting stairs | 2.400 | € 2,27 |
Source: Google Ads Keyword Planner, the Netherlands, monthly average from September 2025 to August 2026. Retrieved on 12 October 2026.
Autumn and January are the busiest months
Search demand for stair renovation peaks in September, October and January with 27,100 searches, and in June and July it is just over half of that at 14,800. “Renovate stairs” shows a sharper peak: 6,600 in September and 1,000 in June and July.
People mostly tackle their stairs when they spend more time indoors, after the summer and straight after the festive season. That is where we put the budget behind Google Ads . In the summer the campaigns run at a lower level and we fill your schedule for the autumn.
- September and October: highest search demand
- January: second peak after the festive season
- June and July: quieter, time to fill the autumn schedule
What the Growth System does for a stair renovation business
Six parts that turn a hesitant searcher into a signed stair renovation.
Before and after for every staircase
A website with before-and-after photos per type of staircase and per material, so the customer sees a staircase that looks like their own.
Ads per material
Separate campaigns for “pvc stair renovation”, “stair tread overlays” and “carpeting stairs”, each with its own page.
Visible locally
A Google Business Profile with reviews and photos of finished staircases in your region.
Staircase details asked up front
The form asks for the type of staircase, number of steps, material and a photo. That lets you give a price indication faster.
Tracking to the quote
We follow every enquiry through to the signed quote. You see which material and which campaign deliver the best margin.
One business per region
We work with one business per region in each trade. No other stair renovation business in your area gets the same campaigns.
This is how we start together
Foundation first, then the ads, so you are ready for the autumn peak.
Intro call
We go through your service area, your margins per material and where your enquiries come from now. You get an honest answer on whether the system fits you.
Week 1: baseline
We set up measurement through to the quote, including phone calls and showroom appointments.
Month 1: the foundation
Your website gets pages per material, before-and-after photos and an enquiry form that asks for a photo of the staircase.
Months 2 and 3: Google Ads
We start campaigns aimed at buying intent per material. From month 3 we build SEO for questions like “stair renovation cost”.
Shared leads or your own enquiries
Lead platforms and separate parties
- An enquiry for a staircase often goes to several businesses
- The customer does not see any staircases you have done
- Little information about the staircase in the enquiry
- Reports about clicks instead of jobs
With Marketingkenners
- The enquiry comes in only to you
- The customer chooses you on your before-and-after photos
- Type of staircase, steps and material are already included
- You see per campaign what got signed
For stair renovation businesses that want to grow
The Growth System fits best if you recognise yourself in this.
- Your jobs average €2,000 or more
- You want to grow in your own region
- You can follow up and track enquiries quickly
- You have before-and-after photos or want to start making them
- You want to know which material earns the most
- You mainly want more clicks, likes or followers. We steer on enquiries and signed jobs.
- You’d rather try it yourself first. Start in the knowledge base
- You don’t know yet where the leak is. Take the free growth scan first
Related trades and your region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Does Google Ads work for stair renovation?
Yes. “Stair renovation” is searched an average of 18,100 times a month in the Netherlands. It works if you filter out DIYers and people searching for loose materials, and advertise on terms with buying intent, such as “pvc stair renovation” in your own service area.
When will I see the first enquiries?
In month 1 we set up the website, the form and the measurement. In months 2 and 3 the ads start and from then on enquiries come in through those campaigns. How many depends on your region and the season; we don't promise numbers.
Do you also work for my competitor?
No. We work with one business per trade per region. If we already work for a stair renovation business in your region, we'll tell you straight away.
What does it cost?
That depends on your service area, your current site and your ambition. That is why there is no price on the site. In the free intro call you get a concrete proposal.
Do I need a new website?
Not necessarily. What matters is that your site shows before-and-after photos per material and has a form that asks for a photo of the staircase. In 9 out of 10 cases we improve that foundation first and only then the traffic.
Ready for more enquiries?
Choose where your growth should come from. A specialist picks it up within one working day.
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