Online marketing for plasterers
For plasterers we build a system that brings in your own enquiries for plastering and spachtelputz, with the bigger jobs first. We measure everything up to the signed quote.
100+ businesses and growing
Marketingkenners helpt stukadoors aan meer grote stucklussen, zoals complete woningen met glad stucwerk, spachtelputz en plafonds, in plaats van losse muurtjes. Je website toont eigen wanden per afwerking en het formulier vraagt vierkante meters, ondergrond en afwerking. Google Ads draait het hele jaar, met extra budget in september, oktober en maart, gemeten tot de getekende offerte.
Lots of single walls, too few complete homes
A plasterer gets enquiries in all sizes. One wall in the living room, a ceiling after a leak, or a complete renovation where all walls and ceilings need to be smooth. The customer wonders what plastering costs per m2, whether spachtelputz still fits a modern interior and whether the walls need repairing first.
The bottleneck: the small jobs call by themselves, while the big renovations go to whoever builds the most trust online. Without photos of smooth walls and without an explanation of wall coating, smooth plasterwork or spachtelputz, the cheapest wins.
A usable enquiry states the number of square metres, walls or ceilings, the current surface and the desired finish. With a few photos attached, you can often give a price indication without driving out.
This is how your customers search
These are search terms from people looking for a plasterer or wanting a wall plastered, with the average number of searches per month in the Netherlands.
| Search term | Searches per month | Cost per click (highest) |
|---|---|---|
| stukadoor | 9.900 | € 6,19 |
| spachtelputz | 6.600 | € 3,15 |
| stucadoors | 2.900 | € 7,74 |
| muur stucen | 2.400 | € 3,74 |
| stucadoorsbedrijf | 1.300 | € 5,98 |
| kosten stucen per m2 | 880 | € 2,95 |
| stukadoor kosten | 720 | € 3,68 |
| spachtelputz repareren | 720 | € 2,77 |
Source: Google Ads Keyword Planner, the Netherlands, monthly average from September 2025 to August 2026. Retrieved on 12 October 2026.
A trade with demand every month
Demand for a plasterer is high all year round. It peaks in September, October and March with 12,100 searches and drops in December, June and July to 8,100, about two thirds of the peak. “Muur stucen” drops harder: from 3,600 in September to 1,600 in the summer months.
Because demand never really drops away, you can advertise all year round. We move the budget in Google Ads to September, October and March, when people renovate before winter or in spring. In June and July we keep the campaigns lower and focus on jobs you schedule after the holidays.
- September, October and March: the busiest months
- December, June and July: about two thirds of the peak
- All year round: a steady base in Google Ads
What the Growth System does for a plasterer
Six parts that turn a search into a scheduled plastering job.
Walls that sell
A website with pages per finish, such as smooth plastering, spachtelputz and ceilings, with photos of your own walls in raking light.
Ads on plastering
Google Ads on terms like “stukadoor”, “muur stucen” and “stukadoor kosten” in your service area, with separate campaigns for spachtelputz.
At the top in your region
A well-kept Google Business Profile with reviews and project photos, so you stand out in Google Maps for “plasterer near me”.
Square metres upfront
The form asks about m2, surface and finish. That way you see straight away whether it is one wall or a whole home.
Tracking to the quote
We follow every enquiry up to the signed quote. You see which campaign brings in the complete homes.
One plasterer per region
We work with one business per trade per region. So you don’t share our team with a plasterer from the same area.
This is how we start together
In a fixed order, so every euro spent on ads lands on a solid foundation.
Intro call
We map out your service area, your margins per type of plastering and your current enquiries. You hear honestly whether the system suits you.
Week 1: baseline
We measure where your enquiries come from now and which of them become a quote.
Month 1: the foundation
Your website gets pages per finish, real wall photos and a form that asks about the job.
Months 2 and 3: Google Ads
We start campaigns on buying intent in your region. From month 3 we build SEO for queries like “kosten stucen per m2”.
Shared leads or your own enquiries
Lead platforms and separate parties
- A plastering enquiry often goes to several plasterers
- Lots of small walls and few complete homes
- You pay per lead, whether the job goes ahead or not
- Nobody sees which enquiry became a project
With Marketingkenners
- Enquiries come in only to you
- Campaigns steered towards the jobs with the best margin
- You pay for a system you own yourself
- Every enquiry followed up to the signed quote
For plasterers who want to go further
The Growth System delivers the most when this fits you.
- You want more projects of €2,000 or more, such as complete homes
- You want to grow in your own region
- You can follow up and track enquiries quickly
- You have photos of your own work or want to have them made
- You want to steer on signed jobs, not on clicks
- You mainly want more clicks, likes or followers. We steer on enquiries and signed jobs.
- You’d rather try it yourself first. Start in the knowledge base
- You don’t know yet where the leak is. Take the free growth scan first
Related trades and your region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Does Google Ads work for plasterers?
Yes. In the Netherlands a plasterer is searched for thousands of times every month, and that demand never drops away in any month. It works if you advertise in your own service area, filter out small jobs and measure which campaigns bring in the bigger projects.
When will I see the first enquiries?
Month 1 goes on the foundation: website, form and tracking. In months 2 and 3 the ads start, and from then on enquiries come in through those campaigns. How many differs per region and per site; we don’t promise numbers.
Do you also work for my competitor?
No. We work with one business per trade per region. If there is already a plasterer from your region with us, you hear that straight away in the intro call.
What does it cost?
That depends on your region, your current website and your growth goal. That is why we don’t list a price on the site. In the free intro call you get a tailored proposal.
Do I need a new website?
Sometimes, sometimes not. First we look at whether your site shows what you can do: smooth walls, different finishes and a form that asks about the job. In 9 out of 10 cases we improve that foundation first and only then buy traffic.
Ready for more enquiries?
Choose where your growth should come from. A specialist picks it up within one working day.
Marketingkennersonline · reply within one working day