Online marketing for modular construction
More consultations for prefab homes, tiny houses and granny annexes. From people who are further along than dreaming.
100+ businesses and growing
Marketingkenners helpt bouwers van prefab woningen, tiny houses en mantelzorgwoningen aan adviesgesprekken met mensen die een plek, een plan en een budget hebben. Het formulier vraagt naar kavel, vergunning en financiering, en wie nog niet klaar is, blijft warm via automatische opvolging. Google Ads en social advertenties meten we tot het getekende contract.
Lots of interest, few serious conversations
A tiny house or prefab home captures the imagination. You see it in the traffic: lots of people browse, save photos and request a brochure. But far from everyone has a plot, a permit or financing.
Online marketing for modular construction is about the difference between curiosity and a buying plan. You want to get the people who are ready to the table quickly, and keep the rest warm in a smart way until they are.
That is why we build the Growth System: one whole made up of website, ads, follow-up and measurement, aimed at consultations and signed jobs.
How your customer orients themselves
You don’t buy a modular home in a week. The customer journey is long and full of questions.
Is it allowed here?
Questions about permits, zoning plans and placement in the garden. Whoever answers those clearly wins trust.
What does it cost?
People search on costs, financing and what is included in the price. Clarity prevents a lot of wrong conversations.
Can I see it?
Visiting a show home or an open day is often the step towards a serious conversation. Online you make that step as small as possible.
For whom?
A granny annexe, a second home or a starter home each call for a different message.
A tiny house builder from the Apeldoorn region went from 2 to 11 consultations
We built a new website for a tiny house builder from the Apeldoorn region, builder of tiny houses and chalets. In the first 15 days after launch, the number of consultations grew from 2 to 11.
The gain wasn’t in more traffic, but in what the website did with existing visitors. Clear models, strong imagery and a simple route to a consultation. That is why in 9 out of 10 cases it starts with the foundation. Read more about websites that bring in enquiries.
Lead platform and own enquiries compared
Both bring in jobs. The difference lies in who shares the customer, what you pay per job and what you've built up after a year.
Lead platform
- Quick first enquiries, without your own marketing
- The enquiry often goes to other businesses too
- Pay per lead, even if the job doesn't go ahead
- The customer mainly compares on price
- Reviews and data sit on the platform
- If you stop, the enquiries stop
Your own enquiries
- Takes longer to build, the first months are an investment
- No competitor in the same enquiry
- You pay for reach that you steer yourself
- The customer chooses based on trust in your business
- Reviews, site and customer data are yours
- Website, SEO and Business Profile keep working
The Growth System for modular construction
Five links that turn a long orientation into a predictable flow of consultations.
Insight
We measure from first visit to consultation and signed contract. That way you see which channels bring in buyers. Read more about tracking.
Traffic
Google Ads on buying intent, social ads with strong imagery and SEO on the questions people ask.
Conversion
A website with models, answers to the big questions and a simple way to book a consultation or visit.
Follow-up
Anyone who isn’t ready yet stays warm through email and automatic follow-up. That way you are the first they call when the moment comes.
Steering
A fixed monthly meeting with an on-track indicator. We scale what brings in consultations and jobs.
High order value, long lead time
A modular home is a big investment. Between the first click and the signed contract there are often months, with questions to the council, the bank and the family in between. That makes it important to measure what a consultation delivers, not just how many people download a brochure.
The season matters too. In spring and summer more people look into living in nature, a garden room or a place for their parents. Open days and visits to a show home are moments you can strengthen online with targeted campaigns.
Customers choose a builder on trust. They want to see completed projects, know what is included and feel they are helped with the permit and placement. Whoever makes that clear online gets conversations with people who are already far along in their choice.
What a good enquiry for modular construction contains
A few questions up front show whether someone is ready for a conversation or first needs more information.
- Where the home needs to go
- Whether there is already a plot or location
- What the home is intended for
- The status of permit and financing
- Preferred timeframe
- Preference for a model or size
Related trades and your region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Does online marketing work for tiny houses and prefab homes?
Yes, if you steer on consultations instead of visitors. The interest is high, but what matters are the people with a plot, a plan and a budget. That is what we focus ads, website and follow-up on.
How do I deal with the long decision time?
By staying in touch with people who aren’t ready yet. With automatic emails, useful information about permits and financing, and invitations to a visit, you stay in view. That way the conversation comes to you when the moment arrives.
What did the new website of a tiny house builder from the Apeldoorn region deliver?
A tiny house builder from the Apeldoorn region, builder of tiny houses and chalets in Apeldoorn, went from 2 to 11 consultations in the first 15 days after launch. The gain came mainly from a website that guided existing visitors towards a conversation better.
Are social media ads worthwhile for modular construction?
Often, yes. Modular homes are very visual and many people are first inspired on Facebook or Instagram. We combine that with Google Ads for people who are already actively searching. Read more about Facebook Ads.
Do you also work for granny annexes?
Yes. A granny annexe has its own target group and its own questions, often from children searching for their parents. We create separate pages and campaigns for that, so the message fits.
What is a good enquiry for modular construction?
An enquiry from someone with a location in mind, a clear goal and a realistic timeframe. Questions about plot, permit and financing in the form show who is ready for a consultation and who first needs more information.
More serious buyers for your homes?
Book 30 minutes with a specialist about enquiries with building land and budget. Free, by video.
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