More enquiries for facade specialists
We get facade specialists their own enquiries for renovation and cladding via website, Google Ads and Maps. Every enquiry tracked to the signed quote.
100+ businesses and growing
Marketingkenners helpt gevelspecialisten aan eigen aanvragen voor gevelbekleding in kunststof, composiet of hout, gevelrenovatie, gevelreiniging en impregneren. Je website toont afgeronde gevels per materiaal en het formulier vraagt naar woningtype, geveloppervlak en foto’s. Google Ads volgt de pieken in maart, april en september, en we meten per zoekterm tot de getekende offerte.
Your customer chooses a material first, then a business
Anyone who wants to tackle a facade almost always starts with the material. Plastic shiplap boards, composite, Keralit or wood after all. People look at photos, read about maintenance and colour fastness, and only then request a quote. With facade renovation the question is often vaguer: the customer sees weathered pointing or damp patches and doesn't know which specialist to call.
That's where it often goes wrong. The website shows few finished facades from the area, doesn't explain the difference between materials and ends with a generic contact form. The customer then only compares the price per square metre, or goes to a DIY store and fits it themselves.
A good enquiry for a facade specialist contains the address, the type of home, an estimate of the facade area and photos of the current facade. That tells you in advance whether it's about cladding, renovation or cleaning.
This is how your customers search
These are the search terms people in the Netherlands use to look for a facade specialist, with the highest click price that advertisers pay for a top spot.
| Search term | Searches per month | Cost per click (highest) |
|---|---|---|
| facade cladding | 9.900 | € 2,19 |
| composite facade cladding | 6.600 | € 2,34 |
| facade renovation | 5.400 | € 7,75 |
| plastic facade cladding | 5.400 | € 2,26 |
| Keralit facade cladding | 5.400 | € 1,74 |
| facade cleaning | 2.400 | € 5,61 |
| wooden facade cladding | 1.900 | € 3,52 |
| facade waterproofing | 1.600 | € 4,15 |
Source: Google Ads Keyword Planner, the Netherlands, monthly average from September 2025 to August 2026. Retrieved on 12 October 2026.
Two peaks, in spring and in September
Search demand for facade renovation peaks in March and April at 12,100 searches per month. In July and August it's 1,900 and 1,600, less than a sixth. Facade cladding has two peaks: September with 14,800 and March and April with 12,100. From November through January it sits at 6,600, about half the spring peak.
For your planning, that means: in spring you want to be visible for renovations, because after May that demand drops sharply. In winter demand is lower but not gone. Then we put the Google Adsbudget mainly on facade cladding and fill your schedule for spring. If your diary is full in April, we scale back and you don't pay for enquiries you can't take on.
- March and April: peak for facade renovation and facade cladding
- September: second peak for facade cladding
- November through January: quieter, time to fill the spring
What the Growth System does for a facade specialist
Six parts that make sure the right facade jobs come to you.
A website with your own facades
Before and after photos of facades you clad or renovated, a page for each material and a form that asks for photos of the facade.
Google Ads on facade search terms
Ads on facade renovation, composite facade cladding and facade cleaning in your service area. We exclude searchers who only want to buy material.
Found on Google Maps
A strong Business Profile with photos of finished facades and reviews from your region, so you're visible when someone searches for facade renovation plus a place name.
Enquiries you can size up
The form asks for the type of home, facade area and preferred material. The customer gets an instant confirmation and you get a notification.
Tracked to the quote
For each search term you see which enquiry became a signed quote. That way you know whether renovation or cladding brings in the most.
One facade specialist per region
We work with one business per trade per region. A competitor in your service area doesn't get our system.
How we start together
Foundation first, then buy traffic. Here's what that looks like for a facade specialist.
Intro call
We map out your service area, your margins and your current enquiries. Which facade jobs do you want more of, and which would you rather skip? We tell you honestly whether the system fits.
Week 1, baseline
We track through to the quote, so it's clear from the start where enquiries come from and which jobs they bring in.
Month 1, foundation
Website and conversion in order: pages for each material and each service, photos of your own facades and a form that collects the right information.
Months 2 and 3, Google Ads
Ads on buying intent, such as facade renovation and composite facade cladding, in your service area. From month 3 SEO comes in and we adjust every month.
Shared leads or your own enquiries
Lead platforms and separate parties
- An enquiry often goes to several facade companies at once
- The customer mainly compares the price per square metre
- The customer only sees your facades once you've already been round
- Website, ads and tracking sit with different parties
With Marketingkenners
- The enquiry comes in only to you
- The customer first sees your finished facades and reviews
- You know what a signed quote brings in for each search term
- One team for website, Google Ads, Google Maps and tracking
For facade specialists who want to grow
The Growth System works best if you recognise yourself in this.
- Your jobs are €2,000 or more, such as complete facade cladding or a renovation
- You want to grow in your own region
- You can follow up enquiries quickly and measure up
- You have photos of finished facades or want to have them made
- You want to know which euro of marketing produces a signed quote
- You mainly want more clicks, likes or followers. We steer on enquiries and signed jobs.
- You’d rather try it yourself first. Start in the knowledge base
- You don’t know yet where the leak is. Take the free growth scan first
Related trades and your region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Does Google Ads work for facade specialists?
Yes, if you advertise on search terms with buying intent. Facade renovation has a highest click price of €7.75, while facade cladding sits at around €2.20. Some searchers want to fit it themselves, so we exclude those search terms and only advertise in your service area. Read more about Google Ads for trade businesses.
When will I see the first enquiries?
That depends on your starting point. In month 1 we lay the foundation: website, form and tracking through to the quote. In months 2 and 3 the Google Ads campaigns start, and from month 3 we work on SEO. We don't promise numbers up front. You see them every month in the tracking.
Do you also work for my competitor?
Not in your region. We work with one business per trade per region. If another facade specialist in your service area already works with us, you'll hear that honestly in the intro call.
What does it cost?
We discuss that in the call. It depends on your service area, your goals and what's already in place, such as your website. You'll hear what it costs before you decide anything.
Do I need a new website?
Not always. In the baseline we look at whether your current site turns visitors into enquiries. In 9 out of 10 cases it starts with a better foundation, such as pages for each material and a form that asks for photos of the facade. Sometimes adjusting is enough, sometimes a new website is faster.
Ready for more enquiries?
Choose where your growth should come from. A specialist picks it up within one working day.
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