Blog about online marketing
Articles about SEO, Google Ads, conversion and measurement. Written in a practical way, so you can get started right away.
What is Leadinfo and what can you do with it?
Many businesses invest time and money in their website and campaigns, but have no idea who actually visits. You can see visitors in Google Analytics.
Performance Max in 2025: more control and better results
In 2025, Performance Max gives you more control over keywords and placements.
ChatGPT and SEO: how AI is changing search behaviour
Where people used to go straight to Google with a question, they now increasingly type it into an AI chatbot like…
How do you do keyword research for SEO?
Here's how to do keyword research for SEO: finding keywords with buying intent, assessing search volume and choosing where…
6 ways to build a website that converts
When you have a website, you naturally want it to be a website that converts.
Local SEO: get more from your local visibility
Local SEO makes sure customers near you find you on Google and Google Maps.
How to find the right tone of voice for your business
What is tone of voice and how do you choose yours for your business? A practical approach to picking your tone and using it everywhere…
What is Google Ads and how does it work?
Google Ads explained: how the auction system works, which campaign types there are and how you decide what a click is allowed to…
SEO slug: how to get found more easily
In online marketing, Search Engine Optimisation (SEO) has become an indispensable tool.
What does a marketing agency do?
What exactly does a marketing agency do, and when do you need one?
Getting found better in Google: 5 tips
For businesses it’s important to be visible online. One of the most important ways to be found online…
Is domain age important for SEO?
Does the age of your domain name count towards your position in Google?
7 ways to add real value to your business
Seven ways to add real value to your business and your customers, with practical examples you can use tomorrow…
Outsourcing Facebook advertising
More and more businesses are outsourcing their Facebook advertising.
New launch: AR beauty features
It is getting harder and harder for consumers to order beauty products online.
Structured data for car dealer inventory
With Google's latest move, the world of online car sales is undergoing a major change.
Neuromarketing
Neuromarketing shows how the brain makes choices. Read how to use that knowledge in your website, ads and…
Co-marketing
When two or more businesses work together to create and promote a product or service, this is called co-marketing…
5 tips for the best LinkedIn B2B strategy
Five practical tips for a LinkedIn strategy that brings in business customers: from a strong profile to ads…
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