What does a marketing agency do?
A marketing agency (advertising agency) is a company that focuses on developing and carrying out marketing strategies for other companies. The aim of a marketing agency is to reach the company’s target audience. After that, the aim is to persuade them to buy the company’s products or services.
- 6 min read
A marketing agency does this by carrying out various marketing activities, such as developing marketing campaigns, setting up social media strategies, conducting market research, scoring high on Google and drawing up marketing plans.
In addition, some agencies also do conversion optimisation. This makes the website more user-friendly, with a view to desired behaviour. This is where neuromarketing comes into play.
An advertising agency can also advise on how a company can optimise its marketing and can help develop new products or services.
What does a marketing agency do? An overview of the main tasks and responsibilities
A marketing agency is a company that focuses on developing and carrying out marketing strategies for other companies. An agency’s main tasks and responsibilities are:
Developing marketing strategies: A marketing agency develops marketing strategies so that more people use a service or buy a product. This can be done, for example, by setting up social media strategies, developing advertising campaigns or conducting market research.
Giving advice: An advertising agency can advise on how a company can optimise its marketing. They can also help you develop new products or services.
Strengthening the online presence: A marketing agency can help strengthen the company’s online presence. For example, by setting up a website or managing social media accounts.
Developing the brand identity: An advertising agency can help develop the brand identity and communicate it to the target audience.
Drawing up reports: A marketing agency can be responsible for drawing up reports. These cover the progress of the marketing strategies and tracking the results.
Standing out from the competition: A marketing agency can advise on how the company can stand out from the competition. They also advise on how best to present the products or services to the target audience.
How can a marketing agency help increase my company’s brand awareness?
There are various ways in which a marketing agency can help increase a company’s brand awareness:
Marketing campaigns: A marketing agency can develop advertising campaigns to increase the company’s brand awareness. This can be done, for example, through TV adverts, radio adverts or online advertising.
Social media strategies: By setting up and managing social media accounts and sharing relevant, interesting content, an advertising agency can help increase the company’s brand awareness.
Content marketing: By creating valuable, relevant content, such as blog articles, infographics or video content, a marketing agency can increase the company’s brand awareness.
Sponsorship: An advertising agency can also consider having the company sponsor events or sports matches to increase brand awareness.
Partnerships: By working with other companies or influencers, a marketing agency can increase the company’s brand awareness by reaching a new target audience.
Public relations: A marketing agency can also carry out public relations activities to increase the company’s brand awareness. Think of writing press releases and maintaining relationships with the media.
How does an advertising agency develop an effective marketing plan?
There are several steps a marketing agency can take to develop an effective marketing plan:
Defining the goals: It is important to be clear about the goals of the marketing plan. Such as increasing revenue, attracting new customers or strengthening the brand identity.
Doing research: Before the marketing plan is drawn up, it is important to carry out market research. It is important to determine who the company’s target audience is and what their needs and wishes are.
Setting a budget: It is important to set a budget for the marketing plan. That determines how much money is available for the marketing activities.
Choosing marketing channels: Depending on the goals of the marketing plan and the budget, an advertising agency can choose different marketing channels, such as social media, email marketing, TV advertising or search engines.
Drawing up an action plan: A marketing agency then develops a detailed action plan with specific actions and goals for each marketing channel. This could be, for example, the number of social media followers or the number of sales aimed for.
Measuring results: It is important to measure the results of the marketing plan to determine whether it has been effective. This can be done, for example, by tracking the number of sales, the number of new customers or the number of visitors to the website.
Adjusting the plan: If it turns out that certain aspects of the marketing plan are not effective, a marketing agency can adjust the plan to better meet the company’s goals.
What are the benefits of working with a marketing agency for my company?
There are several benefits to a company of working with an advertising agency:
Expertise: A marketing agency often has specialist knowledge and experience in marketing. That allows the company to benefit from professional advice and support.
Time savings: By bringing in a marketing agency, the company doesn’t have to spend time developing and carrying out marketing strategies itself. This saves time.
Results focus: An advertising agency is generally focused on achieving results. The agency often has clear goals and performance indicators to measure the effectiveness of the marketing strategies.
Flexibility: An advertising agency can respond quickly to changes in the market and adjust the marketing plan to meet the company’s needs.
Cost savings: By outsourcing marketing activities to an agency, the company can save costs by not hiring or training extra staff.
Support for growth: A marketing agency can help the company grow by attracting new customers and retaining existing ones.
Professionalisation: By working with a marketing agency, the company can professionalise its marketing activities and strengthen its brand identity.
How can a marketing agency help my company stand out from the competition?
There are several ways in which a marketing agency can help set the company apart from the competition:
Positioning: An advertising agency can help position the company as a market leader in a particular segment or as the best option for certain products or services.
Brand identity: A marketing agency can help develop the company’s brand identity and communicate it to the target audience. That makes the company clearly stand out from the competition.
Unique selling points: A marketing agency can help develop unique selling points that let the company stand out from the competition. This can be done, for example, by highlighting unique features of the products or services or by offering attractive customer benefits.
Differentiation: An advertising agency can also help differentiate the company by offering unique products or services that the competition doesn’t offer.
Market research: Through market research, an agency can gain insight into the needs and wishes of the target audience and respond to them by offering products or services that match these needs.
Strengthening the online presence: A marketing agency can help strengthen the company’s online presence by setting up a professional website and managing social media accounts. This can help set the company apart from the competition.
Need help?
Curious what a marketing agency can do for your business? Get in Contact with us for more information and tell us what you want and what your goals are. We’re happy to help and will think along with you to grow your business. Make use of our expertise in advertising, scoring high on Google, website optimisation and developing marketing plans. Experience the benefits of working with us and let us set you apart from the competition. Get in Contact with us today and find out what we can do for you.
Curious what exactly we do? See our work as an Online marketing agency in Arnhem. Or read a case: An Italian restaurant in the Arnhem region got a new website with a reservation system, an advertising company in the Arnhem region got more online enquiries, and an international agricultural contractor got a site that fits the craftsmanship.
Frequently asked questions
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Wat kost een marketingbureau?
Dat verschilt per bureau en per opdracht. De kosten bestaan meestal uit een vergoeding voor het werk en, bij advertenties, een apart mediabudget dat naar Google of Meta gaat. Vraag vooral waarop het bureau stuurt: op klikken en bezoekers, of op aanvragen en getekende opdrachten.
Waar let je op bij het kiezen van een marketingbureau?
Kijk of het bureau ervaring heeft in jouw branche, hoe het resultaat meet en wie je vaste aanspreekpunt is. Vraag naar de rapportage: krijg je inzicht in aanvragen en opdrachten, of alleen in bereik en klikken? Zo werkt ons Growth System.
Wat is het verschil tussen een marketingbureau en een reclamebureau?
In de praktijk worden de termen vaak door elkaar gebruikt. Een reclamebureau richt zich traditioneel meer op campagnes en creatie, een online marketingbureau op het hele traject van vindbaarheid, advertenties, website en meting.
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