Flanders renovation search index 2026
How often do Flemish people search for “renovatieplicht”, an “EPC-attest” or a “dakwerker”? And what does a click cost? We set the search data for 50 renovation terms in Belgium side by side.
- 2 min read
Flemish people search far more often for grants and rules than for a tradesperson: mijn verbouwpremie is searched 12,100 times a month, EPC 4,400 times. At up to €22.58, dakrenovatie has the most expensive click on the list. And Flemish trade terms win: dakwerker (1,900) is searched three times as often as dakdekker (590).
Renovation: what Flemish people search for and what a click costs
Average number of searches per month in Belgium, in Dutch, with the highest click price for a spot at the top.
| Search term | Searches per month | Cost per click (highest) |
|---|---|---|
| mijn verbouwpremie | 12.100 | € 2,85 |
| dakwerken | 5.400 | € 16,97 |
| epc | 4.400 | € 3,73 |
| badkamer renovatie | 4.400 | € 8,01 |
| renovatielening | 2.900 | € 2,44 |
| asbestattest | 2.900 | € 6,89 |
| ventilatie systeem d | 2.400 | € 2,71 |
| dakwerker | 1.900 | € 17,65 |
| cavity wall insulation | 1.900 | € 10,36 |
| renovatieplicht | 1.600 | € 1,03 |
| epc attest | 1.600 | € 5,24 |
| renovatie premie | 1.600 | € 1,99 |
| asbestos removal | 1.600 | € 7,07 |
| condensatieketel | 1.600 | € 2,15 |
| dakisolatie | 1.300 | € 6,93 |
| gevelisolatie | 1.000 | € 12,68 |
| floor insulation | 1.000 | € 4,77 |
| dakrenovatie | 880 | € 22,58 |
| totaalrenovatie | 880 | € 6,92 |
| epc label | 720 | € 2,10 |
| warmtepomp installeren | 590 | € 4,70 |
| plat dak | 590 | € 7,49 |
| energielening | 480 | € 2,06 |
| ramen vervangen | 320 | € 16,13 |
| renovatieverplichting | 260 | € 1,71 |
| dak renoveren | 170 | € 15,04 |
Source: Google Ads Keyword Planner, Belgium, Dutch language, monthly average over the last 12 months. Retrieved on 20 October 2026. Rounded estimates from Google.
Flemish trade terms win
The same tradesperson, a different word. This is how often people in Belgium search for the Flemish and the Dutch term.
| Flemish | Per month | Nederlands | Per month |
|---|---|---|---|
| dakwerker | 1.900 | Roofer | 590 |
| ramen en deuren | 5.400 | window frames | 1.300 |
| chauffagist | 320 | cv installateur | 170 |
| schrijnwerker | 6.600 | carpenter | 5.400 |
Source: Google Ads Keyword Planner, Belgium, Dutch language, retrieved on 20 October 2026.
The five key findings
1. Flemish people search for money and rules first
The biggest renovation terms aren’t about a tradesperson, but about grants, loans and certificates: mijn verbouwpremie (12,100 a month), epc (4.400), renovatielening (2,900) and asbestattest (2,900). Anyone renovating starts with the question of what it costs and what has to be done. A trade business that answers those questions on its site is at the front of the queue when the customer is ready to call.
2. The renovation obligation is on people’s minds
Renovation obligation and renovatieverplichting are searched around 1,860 times a month combined, epc attest 1,600 times and epc label 720 times. Buyers of a home with a poor EPC label have to renovate within five years. For roofers, insulation companies and window fitters, that is the warmest target group right now.
3. The roof is the most expensive click
Roof renovation costs up to €22.58 per click, dakwerker up to €17.65 and dakwerken up to €16.97. Also ramen vervangen (€16.13) and gevelisolatie (€12.68) are expensive. That says something about the value of a customer: advertisers pay a lot because a roofing job brings in thousands of euros. Anyone advertising here without measuring through to the quote is mostly paying for lessons.
4. Flemish words beat Dutch ones
Roofer is searched three times as often in Belgium as Roofer, and ramen en deuren four times as often as window frames. A website written with Netherlands Dutch trade terms misses a large share of Flemish searchers, and feels less familiar to the customer.
5. Insulation is fragmented
Insulation is searched for by part of the house: cavity wall insulation (1.900), dakisolatie (1.300), gevelisolatie and floor insulation (1,000 each). A separate page per type of insulation fits better than one general page.
What this means for a trade business in Flanders
Write in your customer’s words, answer the questions about grants, EPC and the renovation obligation on your own site, and measure every enquiry through to the signed quote. You can read more about our approach in Flanders on marketing in Flanders and marketing for roofers.
Using these figures
You’re free to use the figures with a source credit and a link to this page: Marketingkenners, Renovation Search Index Flanders 2026.
Frequently asked questions
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From the Google Ads Keyword Planner, for Belgium and the Dutch language, monthly average over the last 12 months, retrieved on 20 October 2026. They are rounded estimates from Google. French-language searches are not included.
“Mijn verbouwpremie”, with 12,100 searches per month. It’s followed by “dakwerken” (5,400), “EPC” (4,400) and “badkamer renovatie” (4,400).
Renovatieplicht and renovatieverplichting together about 1,860 times a month. EPC attest is searched 1,600 times and EPC label 720 times.
“Dakrenovatie”, with a top click price of €22.58. After that come “dakwerker” (€17.65), “dakwerken” (€16.97) and “ramen vervangen” (€16.13).
Yes, with a source credit and a link to this page: Marketingkenners, Renovation Search Index Flanders 2026.
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