Online marketing for roofers in Flanders
Every month, people in Flanders search around 6,880 times for a roofer or roofing work. We make sure they end up with you, with enquiries for the roofing work you want to do.
100+ businesses and growing
Marketingkenners helps roofers in Flanders get their own enquiries for roof renovations, flat roofs and roof insulation. We work with Flemish search terms such as “dakwerker” and “dakwerken”, Google Ads only in your own municipalities, a website that brings in enquiries and measurement down to the signed quote. Our office is in Arnhem; we work together by video.
Plenty of work, but not always the right work
Most roofers we talk to aren’t short of phone calls. They have too many small jobs: a loose roof tile, a blocked gutter, a quote for someone who is mainly comparing prices. Meanwhile, the roof renovations go to whoever is more visible online.
Under the renovation obligation, many Flemish homes have to become more energy-efficient within five years of purchase. A new, insulated roof is often the first step. That demand is growing, and it almost always starts on Google.
We already work for businesses in Belgium. For roofers we build the same Growth System as in the Netherlands, but with the words Flemish people actually type.
- Enquiries for renovations, not for loose roof tiles
- Only visible in the municipalities where you want to work
- Measured down to the signed quote
How people in Flanders search for a roofer
These are search terms from people with an old, leaking or poorly insulated roof, with the average number of searches per month in Flanders.
| Search term | Searches per month |
|---|---|
| dakwerken | 4.510 |
| dakwerker | 1.880 |
| dakgoot vervangen | 230 |
| dak herstellen | 90 |
| dakpannen vervangen | 70 |
| daklekkage | 50 |
| plat dak vervangen | 50 |
Source: Google Ads Keyword Planner, five Flemish provinces combined, monthly average over the last 12 months. Retrieved on 20 October 2026. Excluding the material term roofing.
Where the demand is
The province of Antwerp is the biggest market, but in East Flanders, West Flanders, Flemish Brabant and Limburg too, hundreds of people search for a roofer every month.
| Province | Searches per month |
|---|---|
| Antwerp | 2.340 |
| East Flanders | 1.370 |
| West Flanders | 1.130 |
| Flemish Brabant | 1.110 |
| Limburg | 930 |
Source: Google Ads Keyword Planner, same search terms as above, per province. Retrieved on 20 October 2026.
Lead platform and own enquiries compared
Both bring in jobs. The difference lies in who shares the customer, what you pay per job and what you've built up after a year.
Lead platform
- Quick first enquiries, without your own marketing
- The enquiry often goes to other businesses too
- Pay per lead, even if the job doesn't go ahead
- The customer mainly compares on price
- Reviews and data sit on the platform
- If you stop, the enquiries stop
Your own enquiries
- Takes longer to build, the first months are an investment
- No competitor in the same enquiry
- You pay for reach that you steer yourself
- The customer chooses based on trust in your business
- Reviews, site and customer data are yours
- Website, SEO and Business Profile keep working
A “dakwerker” is not a “dakdekker”
Anyone who puts a Flemish roofer online using the words from the Netherlands drops out of a large share of searches.
Dakwerker and dakwerken
In Flanders hardly anyone searches for “dakdekker”. Your pages, ads and business profile use the words your customer types.
Per municipality
People search by their municipality, not their province. We build pages and campaigns for the municipalities where you want to work.
Renovation obligation and EPC
A buyer with a poor EPC label has to renovate. They search differently from someone with a leak, and deserve a page of their own.
Property manager and owners’ association
With flats, a managing agent often makes the decision. They compare differently from a private homeowner and mainly want certainty and a clear schedule.
What the Growth System does for a roofer
A 90-day growth programme, after that we adjust every month.
Intro call by video
Thirty minutes about your service area, your margins and the jobs you want. We’ll tell you honestly whether the system suits you.
Measurement down to the quote
In week 1 we set up the measurement, so we can see which enquiry leads to a signed quote.
Website and pages in Flemish
A site that brings in enquiries, with pages per service and per municipality and a form that asks for photos of the roof.
Google Ads on buying intent
Ads on searches such as “dakwerken” with your municipality, without small jobs and without clicks from outside your service area.
Adjust every month
One fixed point of contact and a monthly meeting. What works, we scale up. What doesn’t, we stop.
Related trades and your region
Related trades
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Yes. Our service area is the Netherlands and Belgium, and we already work for businesses in Belgium. Our office is in Arnhem; we work together by video, with a fixed point of contact and a monthly meeting.
An average of around 6,880 times a month on terms such as dakwerken, dakwerker, dakgoot vervangen and plat dak vervangen, spread across the five Flemish provinces. The province of Antwerp is the largest with 2,340. Source: Google Ads Keyword Planner, October 2026.
Because Flemish people hardly use that word. They search for “dakwerker” and “dakwerken”. A site with Netherlands Dutch words misses a large share of searches, and also feels less familiar to customers.
By steering towards what you want. That starts with ads and pages for roof renovation, flat roofs and roof insulation, and with a form that asks about the job upfront. Because we measure through to the quote, we see which campaigns bring in the big jobs.
Yes. We work for one business per trade per region, so we never advertise against our own client.
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