The Growth System behind your enquiries
Google Ads, SEO, your website and follow-up, each with its own role. We make them work together and measure what happens along the way, right down to the signed job.
100+ businesses and growing
This is how one search becomes a signed job.
Follow one enquiry from the first search to the signature. We handle every step, and measure what happens along the way.
Someone types what they need. No idea yet who will do it.
At the top via Google Ads, in the regular results via SEO, or on the map. Three routes, side by side.
Google AdsSEOBusiness ProfileA page that matches what they searched for. Projects from nearby, reviews, one clear button.
WebsiteConversion optimisationThe enquiry comes in and is picked up fast. Whoever calls first has the best chance.
Lead follow-upThe quote is signed. And you know which search it started with.
Underneath it all: measuring and adjusting. You see what each channel delivers, and every month the budget goes to what works.
Conversion trackingThe Growth SystemExample of one enquiry. Times and names for illustration.
The Marketingkenners Growth System connects five links: insight, traffic, conversion, follow-up and steering. You start with a 90-day programme: week 1 the baseline, month 1 website and conversion, months 2 and 3 Google Ads, from month 3 SEO. After that we adjust every month based on what brings in enquiries and signed jobs.
One system instead of separate campaigns
The Growth System is our fixed method for turning a search into a signed job. We link your website, ads, visibility, follow-up and measurement together, so each part makes the next one stronger.
Most tradespeople who come to us already pay for a website, for Google Ads and sometimes for SEO. But nobody can tell which euro brings in a job. That's because each part is bought separately and judged separately.
We turn it around. We start with the question of what one extra job is worth to you, and build the machine behind it. One team, one dashboard, one monthly meeting.
Why the links need each other
A link on its own delivers little. More traffic to a website that doesn't convert mostly just costs money. A strong website without measurement leaves you guessing. And a good enquiry that sits for three days still goes to a competitor.
That's why we work in a closed loop. Insight shows where it leaks. Traffic and conversion bring in the enquiries. Follow-up turns them into jobs. Steering decides what we do differently next month, and we measure that again.
For each link we have fixed services: conversion tracking for insight, Google Ads, SEO and the Google Business Profile for traffic, websites and conversion optimisation for conversion, and email and follow-up for the step to a signed quote. You'll find everything in one place at our services.
- Measure first, then decide
- Foundation first, then buy traffic
- Adjusting every month based on real jobs
Your first 90 days in the Growth System
We build in a fixed order. First we get the most out of every visitor, only then do we send more of them.
Day 1 · intro call
We map out your market, your margins and your current enquiries. You hear honestly whether the system fits you.
Week 1 · baseline
Tracking goes on. From that moment we measure every enquiry, right through to the signed quote.
Month 1 · foundation
Your website and your forms are sharpened up or rebuilt, so visitors actually make an enquiry.
Months 2 and 3 · traffic
Google Ads on buying intent, aimed at people who are looking for a tradesperson right now. From month 3, SEO and your Business Profile join in for growth without cost per click.
After that · adjusting every month
In the monthly meeting we look at what it delivered and scale up what works.
This is what you get every month
The Growth System is not a one-off project. This continues every month, for as long as we work together.
- A fixed point of contact who knows your business and your goals
- A monthly meeting with an on-track indicator
- A dashboard with enquiries, quotes and jobs per channel
- Every morning at 09:00 a check on your Google Ads account
- Ongoing work on your website, campaigns and visibility
- Business Profile posts planned a year ahead
- Clear advice on where the budget goes next month
Separate campaigns versus one system
Separate parties
- One agency for the website, another for Ads
- Reports on clicks, reach and impressions
- When results disappoint, everyone points at someone else
- A new account manager every quarter
- Annual contracts, even if it delivers nothing
With the Growth System
- Website, Ads, SEO, follow-up and tracking in one team
- Steering on enquiries and signed jobs
- One party responsible for everything
- A fixed point of contact who knows you by name
Built for tradespeople with big jobs
The Growth System works best when one extra job really makes a difference. Think of roofers, contractors and renovation companies, installers of solar panels, heat pumps, air conditioning and electrics, and companies in modular construction and prefab.
Your average job is around €2,000 or higher, you have room for more work and you want to steer on numbers instead of gut feeling. This system isn't made for web shops and businesses with small order values.
- Jobs from €2,000
- Construction, roofing, installation and prefab
- Room and time to follow up enquiries
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
What is the Growth System from Marketingkenners?
The Growth System is our method for building online marketing for tradespeople as a whole. Insight, traffic, conversion, follow-up and steering are linked together and adjusted every month. That way you see per channel how many enquiries and signed jobs it brings in.
Why does it usually start with the website?
In 9 out of 10 cases most of the gain leaks away on the website itself. More traffic to a site that doesn't bring in enquiries mostly just costs money. That's why in month 1 we sharpen up the foundation and only buy traffic after that.
How long before I see results?
That depends on your market and your starting point. The starter programme takes 90 days: first the foundation, then Google Ads on buying intent and from month 3 SEO. At a tiny house builder from the Apeldoorn region, advisory calls in the first 15 days after the new website went from 2 to 11.
Do I have to take all five links?
The system works because the links mesh with each other, so we always look at the whole. If one part is already good for you, we build on it instead of redoing it. In the intro call we honestly discuss what you need.
How do I know if the system fits my business?
It fits if your jobs are around €2,000 or more, you have room for extra jobs and you actually follow up your enquiries. Take the free growth scan for a first impression, or book an intro call for an honest answer.
Ready for more enquiries?
Choose where your growth should come from. A specialist picks it up within one working day.
Marketingkennersonline · reply within one working day