Online marketing agency for Deventer
More quote requests for roofers, contractors and installers in Deventer and the Stedendriehoek. We work together online from Arnhem, about a 45-minute drive away.
100+ businesses and growing
























Marketingkenners is een online marketingbureau voor vakbedrijven in Deventer en de Stedendriehoek. We richten je vindbaarheid in op je eigen werkgebied, van Colmschate en Diepenveen tot Twello en Zutphen, met je Google Bedrijfsprofiel, SEO en Google Ads. Het werk loopt online met een vast aanspreekpunt en een maandmeeting, vanuit ons kantoor in Arnhem.
Online marketing for trade businesses in Deventer
Marketingkenners is an online marketing agency for trade businesses in construction and technical trades. If you’re in Deventer, we build a Growth System for your business that produces enquiries from customers in your own service area.
Deventer sits on the IJssel and, together with Apeldoorn and Zutphen, forms the Stedendriehoek. A region with old city centres, 1930s neighbourhoods and new-build in Colmschate. There’s renovating, making homes more sustainable and extending. The job is there, the question is who the customer calls.
Our office is in Arnhem. We do the work itself online, with short lines and a fixed point of contact. We steer on quote requests and signed jobs, not on clicks or visitors.

Where trade businesses in the Stedendriehoek get stuck
Four signs that your marketing isn’t doing what it should.
Busy, but not with the right jobs
Your phone rings, but mostly for small repairs. The bigger projects go to someone else.
A website that does nothing
The site has been there for years. Visitors look around and leave without an enquiry.
Ads without results
You pay for Google Ads every month, but can’t see which euro produces a job.
Dependent on word of mouth
It goes well as long as the tips keep coming in. If that dries up, you have no second tap to turn on.
Found in Deventer and the surrounding area
A customer in Bathmen or Diepenveen searches for a job with a town name added. Think of “loft dormer Deventer” or “heat pump Twello”. Whoever is at the top then gets the enquiry.
We set up your visibility around the area where you really want to work. With a strong Google Business Profile you show up on Maps. With SEO you build a fixed place in the search results, and with Google Ads you advertise only in your own region.
That way you reach the customer in Holten or Raalte, and not someone you can’t help anyway.
- Deventer, Colmschate and Diepenveen
- Bathmen, Twello and Zutphen
- Holten, Raalte and the rest of Salland

How we work together from a distance
A 90-day growth programme, after that we adjust every month.

Intro call
By video or at our office in Arnhem. We map out your market, margins and current enquiries, and tell you honestly whether the system suits you.
Baseline in week 1
We set up tracking all the way to the quote. That way we know where you stand now.
Month 1, the foundation
Website and conversion in order. In 9 out of 10 cases growth starts here, before we buy any traffic.
Months 2 and 3, traffic
Google Ads on buying intent in your service area. From month 3 we also build on SEO and organic growth.
Adjust every month
A monthly meeting by video with your fixed point of contact and an on-track indicator. We scale up what works.
Already active in the Stedendriehoek and the Achterhoek
In Deventer itself we don’t work for a trade business yet. Nearby we do. In Apeldoorn we work for a sealant company and for a builder of tiny houses. In the Achterhoek we work for a builder of prefab homes.
We rarely see those businesses at the office. Communication runs via video, phone and email, and that works fine. You have a fixed point of contact who knows your business and your figures. You can read more about the industries we work for at who we work for.
- Sealant company, Apeldoorn
- Builder of tiny houses, Apeldoorn
- Builder of prefab homes, Achterhoek

Does this suit your business in Deventer?
We prefer to work for businesses where one extra job really makes a difference.
- You are a roofer, contractor or installer, or you build modular
- Your average job is €2,000 or more
- You have room for more jobs in the region
- You want to steer on numbers, not on gut feeling
- You follow up new enquiries quickly
- You mainly want more clicks, likes or followers. We steer on enquiries and signed jobs.
- You’d rather try it yourself first. Start in the knowledge base
- You don’t know yet where the leak is. Take the free growth scan first
Why your agency doesn’t have to be in Deventer
Your agency doesn’t have to be in your own town. What matters is that it knows your service area and steers on enquiries. We work out in advance which towns belong to your region and where your competitors are.
Most of the work happens behind the scenes: your website, your ads, your visibility and your follow-up. Every morning at 09:00 a check runs across all Google Ads accounts, so we spot deviations quickly. If you’d still like to drop by, you’re welcome in Arnhem.
Businesses around Deventer we have helped
These are businesses from the region we work or have worked for.
- Kitchen worktopsName withheld · Velp · 31 km
- Estate agentName withheld · Huissen · 38 km
Which trade do you work in?
We only work for trade businesses. Pick your trade and see how your customers search.
Building and renovation
Finishing and interiors
Outdoor and removals
Installation and sustainability
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.

Does my online marketing agency have to be in Deventer?
No. What matters is that your agency knows your service area and steers on quote requests. We work from Arnhem for trade businesses across the Netherlands, including the Stedendriehoek. Working together happens online, with a fixed point of contact.
Can I come by?
Yes. Our office is at Simon Stevinweg 27 in Arnhem, about a 45-minute drive from Deventer. The intro call can happen there or by video, whichever is easiest for you. Call 026 234 0020 to set up a time.
Which industries do you work for?
For SMEs in construction and technical trades with jobs from €2,000. Think of roofers, contractors, installers and modular construction. We don’t help webshops or businesses with small order values.
What does online marketing via Marketingkenners cost?
That depends on what your business needs and how much you want to grow. After the intro call you get a tailored proposal. That way you pay for what fits your growth goal, not for separate services you don’t need.
Can you also make me visible in Zutphen or Apeldoorn?
Yes. We set up your visibility around the service area you choose, from Deventer to Zutphen, Apeldoorn or Raalte. We do that with your Google Business Profile, SEO and Google Ads in exactly those towns.
Ready for more enquiries?
Choose where your growth should come from. A specialist picks it up within one working day.





