Online marketing for contractors
More serious enquiries for renovations, extensions and refurbishments. From people with a budget and a concrete timeline.
100+ businesses and growing
Marketingkenners helpt aannemers aan meer serieuze aanvragen voor verbouw, aanbouw, renovatie en badkamers, van klanten met budget en planning. Een formulier dat type project, budget en startdatum uitvraagt, filtert prijsvragers vooraf. We adverteren op koopintentie in je werkgebied en meten elke aanvraag tot het getekende project, zodat je ziet welk kanaal opdrachten oplevert.
Lots of quotes, too few jobs
A contractor puts hours into every quote. Visiting, measuring, calculating. If half of those enquiries come from people who just want to know what something costs, a lot of time is lost.
Online marketing for contractors therefore has to do two things. Bring in more enquiries for the projects you want, and filter out the less serious ones before you get in the car.
With the Growth System you can see which channels bring in jobs and which only bring quotes. That's what we steer on.
How someone searches for a contractor
A renovation is a big decision. People orient themselves for a long time and search differently at different moments.
Orientation
Searches like “extension costs” or “bathroom renovation ideas”. Here you win trust with good explanations and examples.
Comparing
Searches like “extension contractor” or “renovation” with a place name. The customer is now looking for two or three firms for a quote.
Looking for proof
Before calling, the customer looks at project photos, reviews and how long you've been around. Your website and Business Profile need to show that.
Contact
In the end the customer wants to speak to someone quickly. A clear call button and a short form make the difference.
One extra project makes the difference
For a contractor, a single job quickly runs to tens of thousands of euros. That changes how you look at marketing. An enquiry that costs money is fine, as long as you know how many enquiries it takes to get a signed project.
That's why we measure down to the quote and link it back to the source. Set up well, you can have Google Ads steer towards signed projects instead of clicks. Read more about conversion tracking and offline conversions.
The long decision time matters too. Sometimes months pass between the first enquiry and the signature. Good follow-up keeps you in the picture.
Seasons play a part too. After the holidays many people start planning a renovation so they can begin in spring or summer. Outdoor work such as an extension needs to be finished before winter. By playing to that, you fill your schedule months ahead instead of week to week.
Lead platform and own enquiries compared
Both bring in jobs. The difference lies in who shares the customer, what you pay per job and what you've built up after a year.
Lead platform
- Quick first enquiries, without your own marketing
- The enquiry often goes to other businesses too
- Pay per lead, even if the job doesn't go ahead
- The customer mainly compares on price
- Reviews and data sit on the platform
- If you stop, the enquiries stop
Your own enquiries
- Takes longer to build, the first months are an investment
- No competitor in the same enquiry
- You pay for reach that you steer yourself
- The customer chooses based on trust in your business
- Reviews, site and customer data are yours
- Website, SEO and Business Profile keep working
The Growth System for contractors
Five links that together bring more serious enquiries and fewer one-off quotes.
Insight
A baseline in week 1. After that we measure every enquiry through to the signed job.
Traffic
Ads aimed at buying intent in your service area and SEO on the services you want to sell, such as extensions, renovation or bathrooms.
Conversion
A website with projects, a way of working and an enquiry form that asks for budget, timeline and type of project.
Follow-up
A CRM with reminders for open quotes, so no enquiry falls through the cracks.
Steering
A fixed monthly meeting. We discuss what it delivered and where we adjust.
What a good enquiry for a contractor contains
A few smart questions in the form save you trips and hours of calculating.
- Type of project: extension, remodel, renovation or bathroom
- Location within your service area
- An indication of the budget
- Preferred start date
- Drawings or photos, if available
- Whether a permit is already in place or needed
Trust beats the lowest price
For most people, a renovation is one of the biggest expenses they will ever make. They open their home to a building crew, sometimes for months. So they don’t choose on price alone, but above all on trust.
You build that trust online with real project photos, reviews from clients nearby and a clear explanation of your way of working. How does it go from first conversation to handover? If you show that clearly, you get enquiries from clients who are already half convinced.
Speed matters too. The contractor who calls back within a day and books an appointment has one foot in the door. That is why we set up the follow-up so that every enquiry goes straight to the right person.
Related trades and your region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
How do I get fewer price shoppers as a contractor?
By asking the right questions up front and advertising on buying intent. A form that asks about budget, planning and type of project already filters a lot. Pages with real projects and an honest way of working attract clients who choose on quality.
What is a good enquiry for a contractor?
An enquiry for a project you want to do, in your service area, with a realistic budget and a concrete timeline. The more of that information is already in the enquiry, the faster you can judge whether a visit is worth it.
How long before I see results?
With Google Ads the first enquiries often come within a few days. SEO is a long-term investment, where you usually see clear growth within a few months. Because projects have a long decision time, we look at enquiries and signed jobs over several months.
Do you also work for small contractors?
We work for businesses with jobs from €2,000 that have room for more work. Whether you're a team of three or thirty, in the intro call we'll tell you honestly whether the system suits you.
Why do you often start with the website?
More visitors to a site that doesn’t convert is wasted money. In 9 out of 10 cases, better project pages and a stronger form deliver more first. Then we send traffic to it. Read more about conversion optimisation.
Do you have an approach for my service area?
Yes. We set up ads and pages for the places where you want to work and exclude the rest. That way enquiries come from your own region and you don’t drive to the other side of the province for nothing.
More renovation projects that fit?
Book 30 minutes with a specialist about enquiries for the projects you’re looking for. Free, by video.
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