More dormer enquiries in your own region
As a dormer specialist you get your own enquiries from people who want a dormer fitted or replaced. Measured through to the signed quote.
100+ businesses and growing
Marketingkenners helpt dakkapelspecialisten aan eigen aanvragen van mensen die een dakkapel willen laten plaatsen, vervangen of renoveren, prefab of op maat. Je website legt prijs, materiaal en vergunning uit, en het formulier haalt breedte, materiaal en foto’s van het dakvlak op. Google Ads zetten we het zwaarst in september, oktober en januari in, gemeten tot de getekende offerte.
Work out the cost first, call later
A dormer is a big purchase. The customer almost always starts by working out costs: what does a 4 or 5 metre dormer cost, installation included? Then come the choices. Prefab or bespoke, PVC or timber, and is a permit needed, or does it fall under permitted development at the rear?
With those questions the customer usually asks two or three companies for a quote. Where it goes wrong: the website gives no idea of the price or the options, the form asks nothing about width or roof pitch, and the quote only arrives after a week. Then the customer picks whoever gave a clear price first.
A good dormer enquiry contains the preferred width, the material, photos of the roof slope and the preferred timeframe. With that you can often give a price indication before you visit.
This is how your customers search
Most searches are about costs, but the most expensive clicks are on installation and renovation.
| Search term | Searches per month | Cost per click (highest) |
|---|---|---|
| dormer cost | 4.400 | € 3,37 |
| dormer installation | 1.900 | € 8,81 |
| prefab dormer | 1.300 | € 6,70 |
| PVC dormer | 1.000 | € 5,14 |
| dormer renovation | 880 | € 8,06 |
| 5 metre dormer cost including installation | 880 | € 2,31 |
| dormer price | 720 | € 2,81 |
| dormer installation cost | 590 | € 4,26 |
Source: Google Ads Keyword Planner, the Netherlands, monthly average from September 2025 to August 2026. Retrieved on 12 October 2026.
Demand peaks in autumn and drops in summer
Search demand for dormers was highest in September 2025. October and January follow, with a smaller rise in March. In July and August demand is lowest, less than half of September. For “dormer renovation” and “PVC dormer” that autumn peak is even stronger.
A dormer is often installed months after the first search. Anyone who works out costs in autumn builds in spring. That is why we put Google Ads most of the budget into September, October and January, which fills the schedule for spring. In summer we keep the campaigns narrower, on installation and renovation.
- Highest demand: September and October
- Pick-up: January and March
- Quietest: July and August
What we do for a dormer specialist
One system that turns the customer who is working out costs into an enquiry with the right dimensions.
A website that makes choosing easy
Pages for prefab, bespoke, PVC and renovation, with photos of dormers you installed yourself and a form that asks for width and material.
Google Ads on installation and costs
Ads on search terms such as dormer installation, prefab dormer and dormer renovation. We exclude other companies’ brand names and searchers outside your region.
Visible in Google Maps
A Google Business Profile with reviews and photos of completed dormers, so you stand out to people in your service area.
A quick price indication
Enquiries with dimensions and photos come straight in, with a notification and a reminder for quotes that are still open.
Tracking to the quote
You see which search term and which channel produced a signed dormer, and not just how many people visited your site.
One business per region
We work with one business per region per trade. We don’t help another dormer specialist in your service area.
The first three months
This is how we build it, with the autumn peak in mind.
Day 1: intro call
We map out your service area, your margins and your current enquiries. You hear honestly whether the system fits how you sell dormers.
Week 1: baseline
We measure every enquiry through to the quote. That way you see from the start how many enquiries for prefab and for bespoke come in.
Month 1: the foundation
Website and conversion first: pages per type of dormer, an explanation of permits and installation, and a form that captures the dimensions.
Months 2 and 3: Google Ads
Campaigns aimed at buying intent in your region, on the search terms from the table. After that we adjust every month based on signed quotes.
Bidding along or being found yourself
Lead platforms or separate agencies
- The same enquiry goes to several dormer companies
- The customer mainly compares on price per metre
- Dimensions and roof pitch are often missing
- You can’t see which spend produced a signed dormer
Your own enquiries with Marketingkenners
- The enquiry comes in only to you
- The customer had already seen your own dormers and reviews
- Width, material and photos are in the enquiry
- You see per channel what it produced, down to the quote
Who this works for as a dormer specialist
The Growth System works best if these points are true for your business.
- Your jobs are worth €2,000 or more
- You want to grow in your own region
- You can give a price or quote within a few days
- You have photos of dormers you installed yourself, or want to have them made
- You want to know which euro produces a signed dormer
- You mainly want more clicks, likes or followers. We steer on enquiries and signed jobs.
- You’d rather try it yourself first. Start in the knowledge base
- You don’t know yet where the leak is. Take the free growth scan first
Related trades and your region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Does Google Ads work for dormers?
Yes. Search terms such as dormer installation and dormer renovation come from people with a concrete plan. We aim the campaigns at buying intent in your service area and exclude searches on other companies’ brand names.
When will I see the first enquiries?
Month 1 is the foundation: website, conversion and tracking. In months 2 and 3 the Google Ads campaigns go live. How many enquiries that brings depends on your region, your site and the season, and you see it in the tracking from the start.
Do you also work for my competitor?
No. We work with one business per region per trade. If we run campaigns for you, we won’t do so for another dormer specialist in the same service area.
What does it cost?
That depends on your service area, your goals and what is already in place. In the intro call we map that out together and you hear what it costs. Book a free intro call.
Do I need a new website?
Not always. In 9 out of 10 cases it does start with a better foundation, because a customer who is working out costs drops off on a site with no explanation of price and options. Sometimes tweaking is enough, sometimes a new website is faster.
Ready for more enquiries?
Choose where your growth should come from. A specialist picks it up within one working day.
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