More enquiries for your demolition company
We make sure your demolition company gets its own enquiries for demolition work in your region, from homeowners to contractors. Measured to the signed quote.
100+ businesses and growing
Marketingkenners helpt sloopbedrijven aan nieuwe klanten naast de vaste opdrachtgevers, voor woningsloop, binnensloop, uitbouwen en schuren, van particulier tot aannemer. Je website legt melding, asbest en afvoer uit en het formulier vraagt naar object, omvang en asbest. Google Ads zetten we zwaarder in vanaf eind augustus en in maart, gemeten tot de getekende offerte.
Anyone who demolishes wants to know what comes with it
Demolition work has two types of customer. The homeowner with a shed, an extension or a kitchen and bathroom that need to go. And the contractor or client who wants a house or commercial building demolished for new construction. Both want to know what is involved: a demolition notification to the council, an asbestos inventory, removal and skips.
Where it goes wrong: many demolition companies are found mainly by name, by customers who already know them. A new customer who searches “demolition company” with a place name finds a site with no explanation of the process or no photos of previous work. They then choose the company that does show how it goes about things.
A good enquiry for a demolition company describes the object, the size, whether there is asbestos or an inventory, and the desired start date. With photos you can often make a first estimate straight away.
This is how your customers search
Alongside these search terms, a large share of searches are for well-known demolition companies by name, so name recognition in your region counts.
| Search term | Searches per month | Cost per click (highest) |
|---|---|---|
| demolition company | 1.300 | € 4,62 |
| demolition companies | 1.300 | € 4,62 |
| demolition work | 880 | € 3,70 |
| demolition works | 880 | € 3,70 |
| demolition firm | 320 | € 4,66 |
| house demolition cost | 70 | € 2,85 |
| house demolition costs | 70 | € 2,85 |
Source: Google Ads Keyword Planner, the Netherlands, monthly average from September 2025 to August 2026. Retrieved on 12 October 2026.
September stands out, the rest of the year is flatter
Search demand for demolition companies and demolition work was by far the highest in September 2025. October and November follow, and in March there is a smaller upswing. In December, May and August demand is lowest, about a third of September. For “demolition work” the difference is greatest: 2,400 searches in September 2025 against 590 in May.
Demolition work often comes before a renovation or new build, so people who search in autumn often want to start in winter or early spring. We put the budget Google Ads in more heavily from the end of August and in March. In the flatter months we focus on the larger jobs and on your visibility in Google Maps.
- Highest demand: September
- Then: October, November and March
- Quietest: December, May and August
What we do for a demolition company
One system that finds new customers alongside the customers who already know you by name.
A website that shows the process
Pages for house demolition, interior demolition, extensions and sheds, with photos of your own projects and an explanation of notification, asbestos and removal.
Google Ads for new customers
Ads on search terms like demolition company and demolition work with a place name. We leave out searches on the names of other companies.
Visible in your region
A Google Business Profile with reviews and photos of previous demolition projects, so you show up when someone nearby searches.
Homeowners and businesses kept apart
The form asks about the object, size and asbestos. That way you see straight away whether it's a homeowner's extension or a building for a contractor.
Tracking to the quote
You see per channel which enquiries came in and which led to a signed quote.
One business per region
We work with one business per region per trade. We don't help another demolition company in your service area.
The first three months
This is how we build it, in time for the autumn peak.
Day 1: intro call
We map out your service area, your margins and your current enquiries, homeowner and business. You hear honestly whether the system suits you.
Week 1: baseline
We set up the measurement through to the quote, so you see from the start which type of demolition work comes in.
Month 1: the foundation
Website and conversion first: pages per type of demolition work, your own project photos and a form that asks the right questions.
Months 2 and 3: Google Ads
Campaigns on buying intent in your region, on the search terms from the table. After that we adjust every month.
Waiting for word of mouth or being found by chance
Lead platforms or separate agencies
- An enquiry often goes to several demolition companies
- The comparison is mostly about price
- Asbestos and size are unknown at first contact
- You can't see what marketing brings in signed work
Your own enquiries with Marketingkenners
- The enquiry comes in only to you
- The customer had already seen photos of your own demolition projects
- Object, size and asbestos are in the enquiry
- One measurement from search to signed quote
Which demolition companies this works for
The Growth System works best if these points are true for your business.
- Your jobs are usually €2,000 or more
- You want to grow in your region, beyond your regular clients
- You can follow up enquiries within one working day
- You have photos of your own demolition projects, or want to have them made
- You want to know which euro brings in a signed job
- You mainly want more clicks, likes or followers. We steer on enquiries and signed jobs.
- You’d rather try it yourself first. Start in the knowledge base
- You don’t know yet where the leak is. Take the free growth scan first
Related trades and your region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Does Google Ads work for demolition companies?
Yes, for new customers who don't know a demolition company yet. Search terms like demolition company and demolition work with a place name come from people looking for someone right now. We focus the campaigns on your service area and on the jobs with the highest value.
When will I see the first enquiries?
Month 1 is the foundation: website, conversion and tracking. In months 2 and 3 we launch the Google Ads campaigns. How many enquiries that brings in depends on your region, your site and the season, and you see it in the measurement from the start.
Do you also work for my competitor?
No. We work with one business per region per trade. If we run campaigns for you, we don't run them for another demolition company in the same service area.
What does it cost?
That depends on your service area, your goals and what is already in place. In the intro call we map that out and you hear what it costs. Book a free intro call.
Do I need a new website?
Not always. In 9 out of 10 cases it does start with a better foundation, because a site without an explanation of the process lets new customers walk away. Sometimes adjusting is enough, sometimes a new website is faster.
Ready for more enquiries?
Choose where your growth should come from. A specialist picks it up within one working day.
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