Marketing for carpenters and extensions
Own enquiries for rear extensions, extensions and lofts, with a website, Google Ads and Google Maps. Tracked to the signed quote.
100+ businesses and growing
Marketingkenners helpt timmermannen en aanbouwbedrijven aan eigen aanvragen voor uitbouw, aanbouw, serre, erker en zolderverbouwing. Je website beantwoordt vragen over kosten, vergunning en prefab, en het formulier vraagt soort project, maat en gewenste start. Google Ads op uitbouw en aanbouw krijgt het meeste budget in september, oktober en maart, gemeten tot de getekende offerte.
You don't win a rear extension on one quote
Anyone who wants a rear extension or extension almost always starts with the cost. People search for what a living room extension costs, whether a timber extension differs from brick and whether prefab is faster than traditional building. Only then do they request quotes, usually from two or three companies.
Then trust decides. Do you show extensions you built yourself? Do you know whether it can be done without a permit, and do you arrange the structural engineer and the connection to the existing façade? Your website has to answer those questions before the customer picks up the phone.
That's where it often goes wrong. Many carpentry businesses have a site with a generic list of services and a contact form without questions. Then you get a sticking door among the serious projects, while the customer planning an extension keeps looking at a company that does show what it can do.
This is how your customers search
This is what consumers in the Netherlands search for when they look for a carpenter, extension or rear extension.
| Search term | Searches per month | Cost per click (highest) |
|---|---|---|
| carpenter | 40.500 | € 3,12 |
| rear extension cost | 1.600 | € 3,26 |
| extension cost | 1.300 | € 3,02 |
| loft conversion | 880 | € 4,18 |
| prefab extension cost | 720 | € 3,37 |
| conservatory extension cost | 720 | € 2,79 |
| living room extension | 590 | € 4,91 |
| timber extension | 590 | € 2,41 |
Source: Google Ads Keyword Planner, the Netherlands, monthly average from September 2025 to August 2026. Retrieved on 12 October 2026.
Extension plans start in autumn
Search demand for extensions and rear extensions peaks in September and has a second surge in March. In July and August it sits at a third to a fifth of September. The search term rear extension cost then drops from 2,900 to 880 searches a month. The general term carpenter had a one-off spike in October 2025, which we don't read as a pattern.
For your planning, this means September, October and March are the months to be visible and fill your diary. That's when you put in the most budget Google Ads. In summer the budget can come down, while pages about costs, permits and prefab via SEO simply keep working.
- September: highest search demand for extensions and rear extensions
- March: second surge
- July and August: a third to a fifth of September
What the Growth System does for a carpentry business
Six parts that together bring more enquiries for rear extensions, extensions and lofts.
A website that delivers enquiries
A page for each type of project, such as rear extension, conservatory, bay window and loft, with photos of your own work and explanations about permits and lead times.
Google Ads on buying intent
Ads on search terms like rear extension cost, prefab extension cost and loft conversion, only in the places where you want to work.
Found on Google Maps
A strong Google Business Profile with project photos and reviews, so you stand out when someone searches for a carpenter with a place name.
Enquiries you can size up
The form asks about the type of project, rough size and desired start. Fast follow-up makes sure no rear extension enquiry is left waiting.
Tracking to the quote
You see per channel which enquiries became a signed quote, not just how many people clicked.
One carpentry business per region
We work with one business per trade per region. So we never compete with ourselves for the same searches.
How we start with your carpentry business
A fixed rhythm for the first three months, then we adjust every month.
Intro call on day 1
We map out your market, your margins and your current enquiries. We'll tell you honestly whether the system fits a carpentry business of your size.
Baseline in week 1
We measure every enquiry up to the quote, so you'll soon see whether a rear extension came from Google Ads, Google Maps or your website.
Foundation in month 1
Website and conversion in order: project pages with real photos and a form that asks for measurements and plans. In 9 out of 10 cases it starts here.
Google Ads in months 2 and 3
Ads on extensions, rear extensions and lofts in your service area. From month 3 we also build SEO and after that we adjust every month.
Your own enquiries instead of shared jobs
Lead platforms and separate parties
- An enquiry often goes to several carpentry businesses at the same time
- You know little about the project before you call
- Big projects and small odd jobs come in mixed together
- You build up little name recognition or few reviews of your own
With Marketingkenners
- Enquiries come in only to you
- The form asks for size, type of project and start date
- You focus on rear extensions and extensions, not odd jobs
- Every job strengthens your own website and profile
Does the Growth System fit your carpentry business?
It works best if you recognise this.
- Your projects are €2,000 or more, such as a rear extension, extension or loft conversion
- You want to grow in your own region
- You can follow up an enquiry within one working day
- You have photos of your own projects or want to collect them
- You want to know which euro of marketing brings a signed quote
- You mainly want more clicks, likes or followers. We steer on enquiries and signed jobs.
- You’d rather try it yourself first. Start in the knowledge base
- You don’t know yet where the leak is. Take the free growth scan first
Related trades and your region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Does Google Ads work for a carpenter?
Yes, if you advertise on projects and not only on the word carpenter. Search terms like rear extension cost and prefab extension cost come from people with concrete plans. We only advertise in your service area and exclude jobs you don't want. Read more about Google Ads for trade businesses.
When will I see the first enquiries?
In month 1 we lay the foundation, in month 2 the ads go live. From then on enquiries can come in. How many depends on your region, your budget and the season, and we make no promises about that. You will see exactly what came in every month.
Do you also work for my competitor?
Not in the same region. We work with one business per trade per region. That way we never compete for two carpentry businesses on the same search.
What does it cost?
That depends on your region, your goals and what's already in place. In the intro call we look at what's needed and then you get a tailored proposal. That's why we don't name a fixed amount here.
Do I need a new website?
Not always. Sometimes your current site with a few project pages and a better form is already good enough. That said, in 9 out of 10 cases it starts with the foundation, so website and conversion. Read more about website design.
Ready for more enquiries?
Choose where your growth should come from. A specialist picks it up within one working day.
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