SEO that brings in enquiries
We make sure people with a job find you, in Google and in AI assistants like ChatGPT. We steer on quote requests, not on rankings.
100+ businesses and growing
Marketingkenners makes sure trade businesses are found by people with a job, in Google, in Google Maps and in AI assistants like ChatGPT. We build pages per service and region, improve the technology and earn links from reliable sites. SEO starts from month 3 of the programme and we steer on quote requests, not on rankings.
Search engine optimisation as a steady source of enquiries
Search engine optimisation (SEO) is setting up your website so that Google and AI assistants understand what you do, where you work and why you are the right choice. The goal is a top spot for searches by people who want a job done.
In our Growth System , SEO is part of the Traffic link. Google Ads delivers enquiries with buying intent quickly. Meanwhile, SEO builds a stream of enquiries you do not pay per click for, and which can keep running for years if you maintain it.
That stream is only worth something if the rest is right. A page in first place that convinces nobody brings in no job. That is why we link SEO to a website that brings in enquiries and to tracking right down to the quote.
- Keywords with a job behind them
- Found in Google and in AI answers
- Measured down to the signed quote
From page 3 to the top, step by step
SEO is not a trick but a build-up. Click through the steps and see how a service page climbs.
Your page is on page 3. Almost nobody clicks there any more.
- 1vergelijker.nl
- 2bedrijvengids.nl
- 3woonblog.nl
- 4dakdekkers-nederland.nl
- 5werkspot.nl
- 6klusportaal.nl
- 7offertevergelijk.nl
- 8bouwforum.nl
- 9thuis-tips.nl
What good SEO consists of
SEO rests on three pillars: content, technology and authority. On top of that come local visibility and visibility in AI answers.
Keyword research
We find out which words your customers type when they have a job, and which ones only look for information.
Technical SEO
A fast, error-free site that Google reads easily and that works well on mobile.
SEO copy
Pages per service and region that answer the searcher's question and lead to an enquiry.
Link building
Mentions and links from relevant sites, so Google sees you as a reliable party in your trade.
Local visibility
At the top of Google Maps and the local pack for your own service area, with a strong Business Profile.
Visibility in AI answers
Content that ChatGPT, Perplexity and Google AI Overviews can cite when they recommend a tradesperson.
Each component strengthens the next
SEO only works when the components fit together. A keyword research determines which pages you need. SEO copy fill those pages with the answers your customer is searching for.
Technical SEO makes sure Google finds those pages and can load them quickly. Link building gives them the authority to rise above your competitors.
We start with keywords with buying intent. Someone who searches for “have a dormer installed” plus a place name has a plan. Someone who searches for “what is a dormer” is still orienting. Both are useful, but the first group brings in a signed job faster.
If you work in a fixed region, local visibility comes on top. You want to be at the top in the places where you really work, not across the whole of the Netherlands. That is why we link your pages to your Business Profile and to projects from your own region.
Also found in ChatGPT and AI Overviews
GEO (generative engine optimisation) is setting up your site so that AI assistants such as ChatGPT, Perplexity and Google AI Overviews mention you when they give an answer. More and more people put their question to such an assistant instead of to Google. Read more about GEO.
What AI assistants pick up closely resembles good SEO. Clear answers at the top of a section, facts that are correct, a consistent Google Business Profile and mentions on other sites. That is why we include it in every page we write.
That traffic is valuable. At a maker of awards and trophies, 15.9% of the visits from AI assistants led to an enquiry in August 2026. Via paid search it was 7.2%.
How we build your visibility
With us, SEO starts on a foundation that measures. In 9 out of 10 cases, growth begins with a better website and tracking. In the 90-day growth programme SEO therefore starts from month 3, after which we adjust every month.
Intro call and baseline
We map your market, margins and current enquiries. In week 1 we set up tracking down to the quote, so we can soon see what SEO delivers.
Keywords with a job behind them
We choose keywords with buying intent in your service area, such as “have a heat pump installed” or “replace flat roof” plus your region.
Technology in order
We remove what costs you rankings: slow pages, broken links, poor mobile display and an unclear structure.
Pages that sell
For each service and each region, a page that answers the searcher's question, builds trust and leads to an enquiry.
Authority and adjusting
We build relevant mentions and discuss every month in the monthly meeting what SEO delivers in enquiries and jobs.
SEO by component
Each component has its own page on how we approach it. Plus SEO in the places where we are based ourselves.
Keyword research
Finding out which words your customers type when they have a job.
Technical SEO
A fast, error-free site that Google reads easily.
SEO copy
Pages per service and region that answer questions and bring in enquiries.
Link building
Mentions and links from relevant sites, for more authority in Google.
SEO in Arnhem
Local top spot in Arnhem, Velp, the Liemers and surrounding area.
SEO in Nijmegen
Being found in Nijmegen, Lent and the villages around it.
SEO in Wijchen
Visible in Wijchen and the Land van Maas en Waal.
SEO that steers on enquiries
A standalone SEO provider
- Reports rankings and visitors
- Writes copy separate from your website
- Does not know which enquiry came from Google
- Sees AI assistants as something for later
- Works next to your advertiser instead of with them
With Marketingkenners
- Reports enquiries and signed jobs
- Copy, technology and conversion under one roof
- Every enquiry measured down to the quote
- Found in Google and in AI answers
- SEO and Google Ads aligned with each other
When SEO pays off for you
SEO is a long-term investment. It suits you best if the following applies. If it does not apply yet, we will say so honestly in the intro call.
- Your average job is €2,000 or more
- You work in a fixed region or for a clear target group
- You want to be less dependent on ads and lead platforms
- Your website already convinces, or you want to improve it
- You have room to follow up new enquiries quickly
- You mainly want more clicks, likes or followers. We steer on enquiries and signed jobs.
- You’d rather try it yourself first. Start in the knowledge base
- You don’t know yet where the leak is. Take the free growth scan first
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
What is search engine optimisation?
Search engine optimisation (SEO) is improving your website so that search engines like Google understand it better and show it higher. It rests on three pillars: content, technology and authority. We set up SEO so that it brings in quote requests, not just visitors.
How long does it take for SEO to deliver results?
Allow roughly six months to a year before SEO really takes off. Small technical improvements sometimes show within a few weeks. If you want enquiries faster, we combine SEO with Google Ads.
Is SEO better than Google Ads?
They do different things. Google Ads delivers visibility straight away, but you pay per click. SEO takes time, but then delivers traffic without click costs. Most tradespeople get the most out of a combination, where you can scale back your ads once SEO takes over.
What is the difference between SEO and GEO?
SEO focuses on Google's search results. GEO (generative engine optimisation) focuses on the answers of AI assistants such as ChatGPT and Google AI Overviews. The basis is largely the same: clear answers, correct facts and a reliable reputation on other sites.
How do you measure whether SEO delivers anything?
We track rankings and visits with Google Search Console, Google Analytics 4 and SEMrush. More important is that we measure every enquiry down to the quote, so you see which jobs come from Google. We discuss that every month in the monthly meeting.
Are you found for what counts?
A specialist goes through your visibility in Google with you in 30 minutes. Free, via video.
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