Technical SEO without errors
With technical SEO we make sure Google can read your site well and visitors do not drop off. That way your pages rank higher and enquiries keep coming in.
100+ businesses and growing
Marketingkenners verbetert de techniek achter websites van vakmensen, zodat Google en AI-assistenten je pagina’s goed kunnen vinden, laden en begrijpen. We testen laadtijd, mobiele weergave, indexering, structuur, foutpagina’s en structured data, zetten de verbeteringen op volgorde van impact en voeren ze door. Is je site door een ander gebouwd, dan werken we samen met die bouwer.
What technical SEO involves
Technical SEO is everything that makes your site readable, fast and reliable for search engines behind the scenes. You can see it as the engine of your website. However good the copy, if Google cannot find or load it properly, you will not reach the top.
It is about load time, navigation, ease of use on mobile, the structure of your pages and the links between them. AI assistants that read the web also benefit from a technically clean site.
- Fast loading, on mobile too
- All important pages in Google
- No dead-end links
From page 3 to the top, step by step
SEO is not a trick but a build-up. Click through the steps and see how a service page climbs.
Your page is on page 3. Almost nobody clicks there any more.
- 1vergelijker.nl
- 2bedrijvengids.nl
- 3woonblog.nl
- 4dakdekkers-nederland.nl
- 5werkspot.nl
- 6klusportaal.nl
- 7offertevergelijk.nl
- 8bouwforum.nl
- 9thuis-tips.nl
Six components of technical SEO
Load time
A slow page costs rankings and visitors. We tackle heavy images, scripts and hosting.
Mobile
Most people search for a tradesperson on their phone. Your site has to work there just as well as on a laptop.
Indexing
We check whether Google picks up your important pages and whether unimportant pages stay out of view.
Structure and internal links
A logical structure with links between services, regions and projects helps Google and visitors find their way.
Errors and redirects
Pages that give a 404 error or redirect endlessly cost you visibility. We fix those.
Structured data
Extra code that tells search engines who you are, where you work and which reviews you have.
A slow site costs you enquiries
Google looks not only at what is on your site, but also at how easy it is to find and use. A slow or messy site scores lower. Lots of 404 errors do your visibility no good either.
The same problems also cost you enquiries from visitors who do find you. Someone who opens your site on a building site and has to wait ten seconds calls the next one in the list. That is why we always look at technology together with conversion optimisation.
Is your site built by another party? Then we work with that builder. If we build your site ourselves, technical SEO is included from day one. Read more about our websites.
Signs that your technology needs attention
- Your site loads slowly on your phone
- Important pages cannot be found in Google
- Old links lead to an error page
- Search Console gives alerts nobody picks up
- You have almost the same page for ten places
- You do not know who handles your hosting and updates
Technical audit
We test your site on load time, indexing, structure, errors and mobile display.
Setting priorities
We share what we found and put it in order of impact. What costs rankings and enquiries goes first.
Improve
We implement the improvements or work with your web builder. You do not have to do anything technical yourself.
Keep checking
We keep an eye on performance and regularly check for new errors, so your site stays healthy.
Ready for AI search engines
AI assistants such as ChatGPT and Perplexity read the web in their own way. They benefit from clean code, clear headings and structured data that tells who you are and where you work.
We check whether these systems are allowed and able to read your site, and whether your business details are the same everywhere. That increases the chance you are mentioned when someone looks for a tradesperson in your region. Read more about GEO.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
What is technical SEO?
Technical SEO is improving the technology behind your website so that search engines can find, load and understand your pages well. Think of load time, mobile display, indexing, structure and fixing errors. It is the foundation under your copy and link building.
How quickly do I see results from technical SEO?
Small improvements, such as fixing links to a 404 page, sometimes show within days or weeks. Bigger improvements, such as a faster site, can take weeks to months before Google has picked everything up. The bigger your site, the longer it takes.
My site was built by another agency. Can you still help?
Yes. We do the audit and work out the improvements together with your web builder. Where possible, we implement them ourselves.
Is technical SEO the same as a faster website?
Speed is an important part, but not the only one. Technical SEO is also about indexing, structure, internal links, error pages and structured data. A fast site that Google cannot read properly still does not reach the top.
Do I need to keep up technical SEO myself?
You can, but it takes a lot of time if you are not working on it every day. We check your site regularly and fix new problems before they cost rankings.
Are you found for what counts?
A specialist goes through your visibility in Google with you in 30 minutes. Free, via video.
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