Online marketing for roofers
More enquiries for roof renovations, flat roofs and dormers in your own region. We build the system that brings them in and measures them.
100+ businesses and growing
Marketingkenners helpt dakdekkers aan eigen aanvragen voor dakrenovaties, platte daken, dakkapellen en isolatie, in plaats van losse dakpannen en gedeelde leads. We combineren Google Ads op koopintentie, een sterk Google Bedrijfsprofiel en een formulier dat om foto’s van het dak vraagt. Het budget beweegt mee met storm, voorjaar en winter, gemeten tot de getekende offerte.
Busy enough, but with the wrong jobs
Most roofers do not lack work. The problem is the kind of work. The phone rings for a loose roof tile or a blocked gutter, while the roof renovation worth a few thousand euros ends up with a competitor.
On top of that, lead platforms share your enquiry with several roofers. Then you win on price or you lose. Online marketing for roofers is therefore about one thing: your own enquiries for the jobs you really want, in the places where you want to work.
With the Growth System you see per month how many enquiries came in, where they came from and which ones ended in a signed quote.
A good enquiry for a roofer is specific. It contains an address in your service area, a description of the roof and preferably a few photos. With that you can often already judge whether a visit is worth it.
This is how your customer searches for a roofer
Anyone looking for a roofer is in one of two situations. Each calls for a different approach.
Urgent leak
Searches such as “roof leak repair” or “emergency roofer” with a place name. This customer calls straight away and picks whoever answers first.
Planned renovation
Searches such as “replace roof”, “renew bitumen roof” or “install dormer”. This customer compares two or three companies.
Local above all
Almost every search is local. Whoever is at the top of Google Maps and the local pack gets the first click.
Costs and materials
Many people start by researching costs, EPDM or bitumen, and insulation. Good explanations on your site turn a reader into an enquiry.
Moving with storms, spring and winter
Roofing has a clear rhythm. After an autumn storm the leak calls pour in. In spring people start renovations and dormers. Winter is quieter, and that is exactly when you want to fill your schedule for spring.
We tune Google Ads our approach to that rhythm. In busy weeks we steer the budget towards the highest-value jobs, in quiet months we focus on renovation and insulation. That keeps your diary full without paying, in peak weeks, for enquiries you can’t take on anyway.
- Autumn: leaks and storm damage
- Spring: renovations and dormers
- Winter: filling the schedule for the new season
Lead platform and own enquiries compared
Both bring in jobs. The difference lies in who shares the customer, what you pay per job and what you've built up after a year.
Lead platform
- Quick first enquiries, without your own marketing
- The enquiry often goes to other businesses too
- Pay per lead, even if the job doesn't go ahead
- The customer mainly compares on price
- Reviews and data sit on the platform
- If you stop, the enquiries stop
Your own enquiries
- Takes longer to build, the first months are an investment
- No competitor in the same enquiry
- You pay for reach that you steer yourself
- The customer chooses based on trust in your business
- Reviews, site and customer data are yours
- Website, SEO and Business Profile keep working
What the Growth System does for a roofer
Five links that work together, from the first search to the signed quote.
Insight
We measure every enquiry through to the quote. That way you see whether a renovation came from Google Ads, your Business Profile or your website. Read more about tracking.
Traffic
Ads aimed at buying intent per service area and a strong Google Business Profile with photos of your own projects.
Conversion
A website with a page per service and per region, a clear call button and a short enquiry form that asks for photos.
Follow-up
Every enquiry gets a quick response, with automatic reminders for quotes that are still open. After the job we ask for a review.
Steering
A fixed monthly meeting with an on-track indicator. We scale up what produces signed jobs.
What a good roofing enquiry contains
An enquiry is only valuable if you can act on it straight away. That is why we build forms that capture the right information without putting the customer off.
- Address or postcode within your service area
- Type of roof: flat, pitched or dormer
- What needs doing: repair, renovation or insulation
- A few photos of the roof or the leak
- Preferred timeframe
- Phone number for a quick call back
Built for roofers like a roofer from the Arnhem region and a roofer from Brabant
Among others, we built the websites of a roofer from the Arnhem region and a roofer from Brabant. Each with its own look, but with the same basis: clear services, real project photos and a quick route to contact.
Customers choose a roofer on trust. They look at reviews, at photos of work in their own area and at how quickly you respond. A website that shows this gets more out of every visitor. That is why in 9 out of 10 cases it starts with the foundation and only then with more traffic.
Related trades and your region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Does Google Ads work for roofers?
Yes, if you advertise on buying intent. Searches such as “replace roof” with a place name come from people who are looking for a roofer right now. We exclude small jobs and searches outside your service area, so your budget goes to the big jobs.
How do I get fewer small jobs and more renovations?
By steering towards what you want. That starts with ads and pages for renovations, flat roofs and dormers, and with a form that asks about the job up front. Because we measure through to the quote, we see which campaigns bring in the big jobs and we scale those up.
Is a Google Business Profile important for a roofer?
Very important. For local searches the map with three businesses often appears above the regular results. With reviews, project photos and regular posts you improve the chance that you are there. Read more about the Google Business Profile.
Should I stop using lead platforms?
Not straight away. Many roofers use them as a supplement. Our goal is for your own channels to work so well that you depend less on enquiries you share with others.
What if it is already too busy at peak time?
Then we scale the ads back or steer them towards later scheduling, such as renovations for the spring. You do not pay for enquiries you cannot take on. In the monthly meeting we agree on that together.
How quickly should I respond to a roof enquiry?
As quickly as possible, especially with a leak. Anyone searching urgently often calls several roofers and picks whoever responds first. With automatic confirmations and a notification on your phone, you make sure no enquiry is left waiting.
More roofing jobs of your own choosing?
Book 30 minutes with a specialist about enquiries for the roofing work you want to do. Free, by video.
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