Online marketing for landscapers
More enquiries for garden construction, ornamental paving and complete garden projects within your service area. We build the system that brings them in and measures them.
100+ businesses and growing
Marketingkenners helpt hoveniers en stratenmakers aan meer complete tuinprojecten naast het onderhoudswerk: tuinontwerp, tuinaanleg, sierbestrating, opritten en terrassen. We laten je eigen aangelegde tuinen zien, adverteren in de winter al op aanleg voor het voorjaar en bouwen je Google Bedrijfsprofiel uit met projectfoto’s en reviews. Elke aanvraag meten we tot de getekende opdracht.
Plenty of demand for maintenance, too few big garden projects
Landscapers and pavers rarely lack phone calls. The problem is the type of demand. Trimming a hedge or relaying a few tiles fills the day, but the complete garden construction with ornamental paving, a canopy and lighting goes to another business.
Those big projects aren't chosen on price. The customer wants to see what you've built before, wants to know who's coming to work and preferably wants to talk to you first. Online marketing for landscapers is therefore about two things: being found by people planning a garden project, and convincing them with your own work.
With the Growth System you see every month which enquiries came in, from which channel and which led to a signed job.
How your customer searches for a landscaper
Anyone having a garden built takes a long time to decide. Anyone looking for a paver often wants a price quickly. Both call for their own approach.
Garden construction and design
Searches like “landscaper garden construction” or “have a garden designed” with a place name. This customer is planning a big project and compares a few businesses.
Paving and driveways
Searches like “have a driveway paved”, “ornamental paving” or “build a patio”. Concrete work with a clear question about dimensions and materials.
Visuals first
A garden is chosen on what you see. Customers look for examples in Google Images, on your site and in your Business Profile before they get in touch.
Close to home
Almost every search is local. Whoever ranks high in Google Maps and the local pack within half an hour's drive gets the first click.
Fill the spring schedule in winter
Landscaping has a fixed rhythm. In spring everyone wants a new garden at the same time. In summer demand shifts to maintenance and smaller jobs. In autumn and winter it's about pruning, clearing and groundwork and paving.
Anyone who only starts advertising in March is too late. People who want a garden in spring start looking in winter. That's why we focus Google Ads in the quiet months on garden design and construction, so your schedule is full before the season starts. In the peak we scale back or steer towards work that can wait.
- Winter: bring in designs and construction for spring
- Spring: peak in garden construction and paving
- Summer and autumn: maintenance, pruning and paving
Lead platform and own enquiries compared
Both bring in jobs. The difference lies in who shares the customer, what you pay per job and what you've built up after a year.
Lead platform
- Quick first enquiries, without your own marketing
- The enquiry often goes to other businesses too
- Pay per lead, even if the job doesn't go ahead
- The customer mainly compares on price
- Reviews and data sit on the platform
- If you stop, the enquiries stop
Your own enquiries
- Takes longer to build, the first months are an investment
- No competitor in the same enquiry
- You pay for reach that you steer yourself
- The customer chooses based on trust in your business
- Reviews, site and customer data are yours
- Website, SEO and Business Profile keep working
What the Growth System does for a landscaper
Five links that work together, from the first search to the signed job.
Insight
We measure every enquiry all the way to the job. That way you see whether a garden project came from Google Ads, your Business Profile or your website. Read more about tracking.
Traffic
Ads per service and per service area, plus a strong Google Business Profile with photos of gardens you built yourself.
Conversion
A website with a page per service, plenty of your own project photos and a clear next step, such as an appointment for a home visit.
Follow-up
Every enquiry gets a quick response. Open quotes get a reminder and after completion we ask for a review.
Steering
Every month a fixed meeting with an on-track indicator. We scale up what delivers signed jobs.
What a good garden enquiry contains
With the right information you know up front whether a visit is worthwhile. The form stays short, and the customer doesn't need to know anything you still have to work out.
- Postcode within your service area
- What needs to be done: design, construction, paving or maintenance
- Approximate area of the garden, patio or driveway
- A few photos of the current situation
- Preferred period for the work
- Preference for a home visit or a call first
Related trades and your region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Does Google Ads work for landscapers?
Yes, if you advertise to people who are planning a project. Searches like “have a garden laid out” with a place name come from people looking for a landscaper right now. We exclude small jobs and searches outside your service area, so your budget goes to the big projects.
When should I start advertising as a landscaper?
Well before spring. People who want a new garden in April start looking in winter. If you only start in season, your schedule fills up later and you miss the first comparers.
How do I get more complete garden projects and less maintenance?
By showing what you want to do. That starts with pages and ads for garden design, construction and ornamental paving, with photos of your own projects. Because we measure all the way to the signed job, we see which campaigns deliver the big projects and we scale those up.
Is a Google Business Profile important for a landscaper?
Very important. For local searches, the map with three businesses often sits above the regular results. With reviews, project photos and regular posts, you increase the chance of being there. Read more about local SEO.
Does the button on my site have to ask for a quote?
Not always. For big garden projects, the customer often wants to talk to you first or have you come and look. Then an appointment for a home visit works better than a quote form. We choose the next step that fits how you sell.
What if I'm already too busy in spring?
Then we turn the ads down or steer them towards projects for later in the year. You don't pay for enquiries you can't take on. We agree that together in the monthly meeting.
Ready for more enquiries?
Choose where your growth should come from. A specialist picks it up within one working day.
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