More enquiries for your sun shading business
Marketingkenners makes sure a sun shading business gets its own enquiries for screens, folding arm awnings and roller shutters, with a website, Google Ads and Google Maps. We measure everything through to the signed quote.
100+ businesses and growing
Marketingkenners helpt zonweringbedrijven aan eigen aanvragen voor screens, knikarmschermen, markiezen en rolluiken. Elk product krijgt een eigen pagina met montagefoto’s en een formulier dat maten en gevel uitvraagt. In de winter adverteren we op rolluiken, vanaf maart schalen we screens en knikarmschermen op en in de zomerpiek sturen we op marge, gemeten tot de getekende offerte.
Everyone wants sun shading on the same day
Most people only think of sun shading when the living room is unbearable on a warm afternoon. Then they search, ask two or three businesses for a price and ideally want a screen on the facade within a few weeks. Exactly at that moment your schedule is full.
Your customer wavers between screens or a folding arm awning above the terrace, wants to know whether a motor with a wind sensor is worth it and whether roller shutters also help against burglary. On many websites in this trade there is a product catalogue with no answers to those questions, and no photos of your own work on real facades.
That is where it goes wrong. The visitor compares on price, calls the first one who picks up or orders a screen with suction cups. A good site shows per product what you did nearby, explains the choices and asks for the dimensions and the facade up front.
This is how your customers search
These are the search terms consumers in the Netherlands use to look for sun shading.
| Search term | Searches per month | Cost per click (highest) |
|---|---|---|
| roller shutters | 22.200 | € 3,36 |
| awning | 22.200 | € 2,06 |
| sun shading | 14.800 | € 2,70 |
| awnings | 8.100 | € 2,16 |
| external sun shading | 5.400 | € 2,06 |
| screens sun shading | 5.400 | € 2,33 |
| folding arm awning | 4.400 | € 2,21 |
| electric awning | 4.400 | € 1,60 |
Source: Google Ads Keyword Planner, the Netherlands, monthly average from September 2025 to August 2026. Retrieved on 12 October 2026.
Sun shading peaks in June, roller shutters keep going
Search demand for sun shading peaks in May, June and July, with June as the highest month. In June 60,500 people search for “awning”, in December 5,400, just over an eleventh of that. Already in March it climbs fast, from 9,900 in February to 22,200.
Roller shutters behave differently. That term stays between 12,100 and 14,800 searches a month from October through February and peaks in June at 40,500. That gives you a product that is searched for in winter.
For your planning that means: advertise on roller shutters in winter and fill the diary for spring, scale up the budget for screens and folding arm awnings from March, and in the summer peak steer on the jobs with the best margin instead of on every enquiry. That way you do not pay in June for enquiries you can only fit in in September.
- October to February: roller shutters and planning for spring
- March and April: scale up screens and folding arm awnings
- May to July: steer on margin and installation capacity
What the Growth System does for a sun shading business
One system from search to installed screen, set up around your products and your service area.
A site per product
Separate pages for screens, folding arm awnings, roller shutters and awnings, with photos of your own installations and a form that asks for dimensions and facade.
Google Ads on buying intent
Ads on terms like “screens sun shading” and “folding arm awning”, not on people looking for a screen with suction cups.
Found in your region
A strong Google Business Profile with installation photos and reviews, so you appear in Google Maps when someone searches in your town.
Sorting enquiries in advance
You see up front which product it concerns, how many windows and whether there is power at the facade. That way you schedule a measuring appointment instead of calling three times.
Tracked to the quote
We follow every enquiry through to the signed quote. That way you know whether roller shutters or screens deliver more per euro of ad budget.
One business per region
We work with one business per region in each trade. Your competitor around the corner does not get this approach from us.
This is how it starts for a sun shading business
Foundation first, only then buy traffic. That’s how it starts in 9 out of 10 cases.
Day 1, intro call
We map your products, your service area, your margins and your current enquiries. And we tell you honestly whether the system fits you.
Week 1, baseline
We set up tracking through to the quote. That way we know from the start how many enquiries come in now and through which route.
Month 1, foundation
Website and enquiry form in order, with a page per product and real installation photos. Only when visitors turn into enquiries does buying traffic make sense.
Months 2 and 3, Google Ads
Google Ads on the buying-intent terms, tuned to the season. After that we adjust every month based on what signed jobs deliver.
Shared enquiries or your own diary
Lead platforms or separate agencies
- An enquiry for screens often goes to several businesses at once
- You also pay in the peak, when your schedule is already full
- Little information up front about facade, dimensions and operation
- Website, ads and Maps sit with different parties
With Marketingkenners
- Enquiries come in through your own site and your own profile
- Budget moves with the season and your installation capacity
- The form asks for product, dimensions and facade up front
- One team and one monthly meeting for the whole system
For sun shading businesses that want to plan ahead
If you recognise yourself in most points, an intro call makes sense.
- Your jobs average €2,000 or more, for example screens all round or a folding arm awning with a motor
- You want to grow in your own region, not a little bit everywhere
- You want to fill your spring already in winter
- You can follow up enquiries within a working day, also in the busy months
- You want to know which euro of marketing delivers a signed job
- You mainly want more clicks, likes or followers. We steer on enquiries and signed jobs.
- You’d rather try it yourself first. Start in the knowledge base
- You don’t know yet where the leak is. Take the free growth scan first
Related trades and your region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Does Google Ads work for sun shading?
Yes, if you advertise on buying intent and move with the season. Terms like “screens sun shading” and “folding arm awning” come from people who want something installed. We exclude searches for loose screens with suction cups, those do not produce an installation job.
When will I see the first enquiries?
That depends on your starting point and the season. In month 1 we build the foundation: website, form and tracking. In months 2 and 3 we launch Google Ads , and then you see per week what comes in. We make no promises about numbers.
Do you also work for my competitor?
No. We work with one business per region in each trade. If we start working with you, we do not take on another sun shading business in your region.
What does it cost?
That depends on your service area, your products and what is already in place. In the free intro call we map that out and you hear what it costs for your situation. There is no obligation attached.
Do I need a new website?
Not always. If your current site is fast, explains your products well and takes in enquiries neatly, we build on that. Often there are no pages per product or no photos of your own installations, and then a new website is the fastest route.
Ready for more enquiries?
Choose where your growth should come from. A specialist picks it up within one working day.
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