More driveways and patios for paving contractors
For paving contractors we build a system that brings in your own enquiries for driveways, patios and decorative paving and measures through to the signed quote. So no shared leads, but jobs from your own region.
100+ businesses and growing
Marketingkenners helpt stratenmakers aan eigen aanvragen voor opritten, terrassen, paden en sierbestrating in hun regio. Je website toont eigen projecten per plaats en het formulier vraagt oppervlakte, soort werk en materiaal, zodat je gericht inmeet. Campagnes en pagina’s staan in januari en februari klaar voor de piek in maart, gemeten tot de getekende offerte.
A customer chooses on photos and a price per square metre
Anyone who has a driveway or patio paved almost always starts by calculating. What does paving cost per m2, how do concrete blocks compare with fired clay pavers or ceramic tiles, does the subbase need to come out? Only then does the customer look for a paving contractor nearby and ask for two or three quotes.
That's where it often goes wrong. The website shows no driveways or patios from the region, the form doesn't ask about surface area or material, and the customer only gets a reply after days. Then the paving contractor who was first to come and measure up wins.
A good enquiry states the surface area, the type of work (driveway, patio, paths or decorative paving), the desired material and a few photos of the current situation. With that you plan a targeted site visit to measure up instead of driving everywhere.
This is how your customers search
These are search terms from people who want their driveway, garden or patio paved, with the average number of searches per month in the Netherlands.
| Search term | Searches per month | Cost per click (highest) |
|---|---|---|
| paving contractor | 4.400 | € 2,60 |
| garden paving cost | 390 | € 1,55 |
| paver | 210 | € 3,81 |
| paving cost per m2 | 210 | € 1,37 |
| driveway paving cost | 110 | € 1,87 |
| paving contractor prices | 110 | € 1,31 |
| having a garden paved cost | 110 | € 1,60 |
| have a patio laid | 90 | € 2,92 |
Source: Google Ads Keyword Planner, the Netherlands, monthly average from September 2025 to August 2026. Retrieved on 12 October 2026.
March is the month your schedule needs to fill up
Search demand for a paving contractor peaks in March with 6,600 searches and stays high in April and May with 5,400. In December it drops to 2,400, well over a third of March. September 2025 was also a busy month with 8,100 searches. For “garden paving cost” you see the same picture: 720 in March, 170 in December.
For your planning that means: in January and February your ads and pages are ready, so you catch the spring rush instead of chasing it. In summer, when your diary is full, we scale the budget Google Ads back. In the quiet winter months we focus on larger projects that you schedule before spring.
- January and February: get campaigns and pages ready
- March to May: budget on the peak
- December: fill the schedule for spring
What the Growth System does for a paving contractor
Six parts that together make sure the right paving jobs come in to you.
A site full of your own driveways
A website with a page for driveways, patios and decorative paving, with photos of your own work and a form that asks for surface area and material.
Google Ads on paving
Ads on search terms like “driveway paving cost” and “have a patio laid” in your service area. We exclude searches from tradespeople looking for work.
Found on Google Maps
A strong Google Business Profile with photos of finished jobs per town, reviews and regular posts.
Enquiries filtered up front
The form asks for surface area, type of work and timeframe. That way you see straight away whether a ten square metre garden path or a complete driveway is coming in.
Tracking to the quote
We follow every enquiry through to the signed quote. You see which search term and which town bring in the jobs you want.
One paving contractor per region
We work with one business per region per trade. So we never compete with ourselves for the same driveway.
This is how we start together
From intro call to the first campaigns, in a fixed order.
Intro call
We discuss your service area, your margins per type of job and where your enquiries come from now. You hear honestly whether the system suits you.
Week 1: baseline
We set up measurement through to the quote. That way we know how many enquiries for driveways and patios come in now and what they bring in.
Month 1: the foundation
Your website and forms are set up for paving jobs, with your own project photos per town.
Months 2 and 3: Google Ads
We start ads on buying intent, timed for spring. From month 3 we build SEO for the cost questions.
Shared leads or your own enquiries
Lead platforms and separate parties
- An enquiry for a driveway often goes to several paving contractors
- The customer mostly compares the price per m2
- You don't know which enquiries actually became jobs
- Website, ads and Maps with different parties
With Marketingkenners
- The enquiry comes in only to you
- The customer sees your driveways and patios first
- You see per search term what was signed
- One team for website, Ads, Maps and measurement
For paving contractors who want to grow
The Growth System works best when this applies to you.
- Your jobs average €2,000 or more, such as driveways and patios
- You want to grow in your own region
- You can follow up an enquiry within one working day
- You have photos of your own projects or want to have them made
- You want to know which euro of marketing brings in a job
- You mainly want more clicks, likes or followers. We steer on enquiries and signed jobs.
- You’d rather try it yourself first. Start in the knowledge base
- You don’t know yet where the leak is. Take the free growth scan first
Related trades and your region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Does Google Ads work for paving contractors?
Yes, if you advertise on what homeowners search for when they want a job done. Search terms like “driveway paving cost” or “patio installation” come from people with a concrete plan. We exclude terms from people looking for work as a paver, so you don’t spend money on them.
When will I see the first enquiries?
In month 1 we lay the foundation: website, forms and measurement. In months 2 and 3 the ads on buying intent start, and from then on enquiries come in through those campaigns. How many depends on your region, the season and your current site; we discuss that honestly in the intro call.
Do you also work for my competitor?
No. We work with one business per region per trade. If your region is already taken by another paving contractor, we say so in the intro call.
What does it cost?
That depends on your service area, what is already in place and how much you want to grow. That is why we don’t list a price on the site. In the free intro call you get a concrete proposal.
Do I need a new website?
Not always. First we look at whether your current site can generate enquiries. In 9 out of 10 cases it does start with a better foundation, such as pages per type of paving and a form that asks for the surface area, and only then with more traffic.
Ready for more enquiries?
Choose where your growth should come from. A specialist picks it up within one working day.
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