More enquiries for your removals company
Marketingkenners makes sure a removals company gets its own quote requests for complete moves. With a website, Google Ads and Google Maps, measured through to the signed quote.
100+ businesses and growing
Marketingkenners helpt verhuisbedrijven aan eigen offerteaanvragen voor complete woning- en bedrijfsverhuizingen, naast losse klussen met de verhuislift. Het formulier haalt beide adressen, woningtype, verdieping en datum op, zodat je dezelfde dag een offerte maakt. Google Ads gaat omhoog in september en het voorjaar, bij klikprijzen tot boven de € 11, gemeten tot de getekende offerte.
Whoever is clear fastest gets the move
Anyone who is moving has a fixed date and little time. The customer asks a few removals companies for a quote and often picks whoever comes back first with a clear price. An inventory list, the floor and whether a removal lift is needed decide whether your quote is right.
It goes wrong when the enquiry says too little. Then you call back first to find out how many rooms there are, whether a piano has to come along and whether there is parking in front of the door. Meanwhile another removals company has already sent a quote.
On top of that, some people only want a removal lift or someone to move a washing machine. Fine work, but not the complete house move that fills a day. A good site shows what you are strong in and makes that distinction up front.
This is how your customers search
This is what private customers in the Netherlands search for when they are arranging a move.
| Search term | Searches per month | Cost per click (highest) |
|---|---|---|
| moving house | 6.600 | € 8,79 |
| removals company | 5.400 | € 11,00 |
| removal lift | 4.400 | € 3,85 |
| movers | 1.300 | € 11,58 |
| removals company cost | 1.000 | € 4,93 |
| piano moving | 590 | € 10,87 |
| removals service | 590 | € 10,88 |
| cost of moving | 590 | € 4,22 |
Source: Google Ads Keyword Planner, the Netherlands, monthly average from September 2025 to August 2026. Retrieved on 12 October 2026.
Search demand peaks in September and spring
Search demand for moving house is highest in September with 9,900 searches and stays high from February through April at 8,100 a month. In July it drops to 4,400, less than half of September. Removals company follows the same pattern with peaks in September and March. The removal lift is fairly steady all year, around 4,400 a month.
For your planning this means the enquiries for your busy weeks come in earlier than you might expect. Put your budget Google Ads higher in September and in spring, and lower in July. Ads for the removal lift can keep running at the same level all year.
- September: highest search demand for moving house
- February through April: high and stable
- July: less than half of September
What the Growth System does for a removals company
Six parts that together bring more complete moves into your schedule.
A website that delivers enquiries
Separate pages for house moves, business moves and the removal lift, with photos of your own vans and crew instead of stock imagery.
Google Ads on buying intent
Ads on removals company, movers and piano moving in your service area. With click prices above €11, every click has to count.
Found on Google Maps
A strong Google Business Profile with reviews after every move, so you show up at the top when someone searches for a removals company with a place name.
Enquiries you can turn into a quote straight away
The form asks for both addresses, type of home, floor, date and whether a lift is needed. You respond the same day.
Tracking to the quote
You see which enquiries became a signed move and which channel they came from.
One removals company per region
We work with one business per region in each trade. So we do not help your competitor in the same region.
How we start with your removals company
A fixed rhythm for the first three months, then we adjust every month.
Intro call on day 1
We map your market, your margins and your current enquiries, including which kind of move you like doing most. We tell you honestly whether the system fits.
Baseline in week 1
We measure every enquiry through to the quote, so you see which moves came from Google Ads, Google Maps or your website.
Foundation in month 1
Website and conversion in order: pages per type of move and a form that collects addresses, floor and date. In 9 out of 10 cases it starts here.
Google Ads in months 2 and 3
Ads on moving house and removals company in your service area, tuned to the peaks in September and spring. SEO follows from month 3, after that we adjust every month.
Your own enquiries instead of quotes won on the lowest price
Lead platforms and separate parties
- The same enquiry often goes to several movers
- You mostly compete on the lowest price
- You often lack the details for a good quote
- Small jobs and full moving days come in mixed together
With Marketingkenners
- Enquiries come in only to you
- The customer chooses you on clarity and speed
- The form collects addresses, floor and date
- You steer towards complete moves with the best margin
Does the Growth System fit your removals company?
It works best if you recognise this.
- Your jobs are often €2,000 or more, such as complete house or business moves
- You want to grow in your own region
- You can answer an enquiry within a working day or schedule a site visit
- You have room in your schedule for more moving days
- You want to know which enquiry became a signed quote
- You mainly want more clicks, likes or followers. We steer on enquiries and signed jobs.
- You’d rather try it yourself first. Start in the knowledge base
- You don’t know yet where the leak is. Take the free growth scan first
Related trades and your region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Does Google Ads work for a removals company?
Yes, but click prices are high. For movers and removals company the highest click price is around €11. That is why we only advertise in your service area, exclude searches that do not lead to a move, and make sure your page turns the click into an enquiry. Read more about Google Ads.
When will I see the first enquiries?
Month 1 goes to the foundation, and the ads start in month 2. From that moment enquiries can come in. How many depends on your region, your budget and the month, and we promise nothing about that. What you do see every month is what came in and what got signed.
Do you also work for my competitor?
Not in the same region. We work with one business per region in each trade. So we do not help two removals companies in the same area at the same time.
What does it cost?
That depends on your region, your goals and what is already in place. In the intro call we look at what is needed and you get a tailored proposal. That is why we do not mention a price here.
Do I need a new website?
Not always. Sometimes a better quote form and a page per type of move is enough. In 9 out of 10 cases it does start with the foundation, and fast follow-up counts just as much. Read more about lead follow-up.
Ready for more enquiries?
Choose where your growth should come from. A specialist picks it up within one working day.
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