More enquiries for fencing and gates
We get fencing specialists their own enquiries for complete fencing and gates via website, Google Ads and Maps. Every enquiry tracked to the signed quote.
100+ businesses and growing
Marketingkenners helpt hekwerk- en poortspecialisten aan aanvragen voor complete hekwerken met dubbelstaafmat, gaas of hout en schuifpoorten, in plaats van losse tuinhekjes. Advertenties richten zich op plaatsing en niet op productverkoop, en het formulier vraagt naar strekkende meters, type hek en poort. De campagnes staan klaar voor de piek in maart, gemeten tot de getekende offerte.
Between a garden gate and a complete fence
Someone looking for a fence can go two ways. A small garden gate for the front garden that you hang yourself, or a complete fence with a gate that needs to be installed. Online the two get mixed up. A business that wants a sliding gate and twin-wire mesh panels around its site searches with the same words as someone who wants to order a single gate.
That's where it goes wrong now. Ads attract clicks from people who want to buy a single product, and the website mostly shows products instead of installed projects. A homeowner who wants boundary fencing, posts in the ground and a gate then doesn't see that you handle it all in one go.
A good enquiry for fencing contains the length in linear metres, the type of fence (mesh, twin-wire mesh, wood or ornamental), whether a gate is included and the address. Then you can give an indicative price straight away or book an appointment.
This is how your customers search
These are the search terms people in the Netherlands use to look for fencing and gates, with the highest click price that advertisers pay for a top spot.
| Search term | Searches per month | Cost per click (highest) |
|---|---|---|
| fencing | 8.100 | € 3,03 |
| garden fence | 6.600 | € 1,41 |
| twin-wire mesh fencing | 3.600 | € 3,04 |
| garden fencing | 2.400 | € 2,07 |
| wire mesh fencing | 1.900 | € 2,58 |
| front garden fence | 1.900 | € 1,03 |
| wooden fencing | 1.600 | € 1,78 |
| sliding gate | 1.300 | € 3,40 |
Source: Google Ads Keyword Planner, the Netherlands, monthly average from September 2025 to August 2026. Retrieved on 12 October 2026.
Fencing season starts in March
Search demand for fences peaks in March and April. Garden fence then goes up to 9,900 searches per month, while in December it's 2,400, a quarter. For front garden fence the difference is even bigger: 4,400 in March and April against 480 in December. Fencing itself fluctuates less, between 5,400 in December and 9,900 in September, March and April.
For your planning, that means: have your website and campaigns ready in January and February, so you're found straight away in March. In the peak, the Google Adsbudget goes to the bigger projects with double-rod mesh fencing or gates. In winter it shifts to gates, where demand is steadier. Sliding gates sit between 1,000 and 1,900 searches almost all year, with a spike of 2,400 in September.
- March and April: peak for garden fences and fencing
- September: second peak for fencing and sliding gates
- December: garden fences at a quarter of the peak
What the Growth System does for a fencing business
Six parts that bring the complete fencing projects to you, not the odd garden gate.
Website with completed projects
Pages per type of fencing and gate, with photos of fences you installed and a form that asks for running metres and a gate.
Google Ads for fencing and gates
Ads on double-rod mesh fencing, wire mesh fencing and sliding gates in your service area. We exclude searches for individual products and field fencing.
Found locally
A Google Business Profile with project photos and reviews, so you stand out when someone in your area searches for fencing with a place name.
Enquiries filtered up front
Anyone who just wants to buy a garden gate sees that straight away. Anyone who wants a complete fence leaves the length, type and address, and you get a notification immediately.
Tracked to the quote
You see which search term led to an installed fence and which only brought clicks. That's where we steer the budget.
One fencing business per region
We work with one business per trade per region. A competitor in your service area doesn't get our system.
How we start together
Foundation first, then ads. Tailored to fencing and gates.
Intro call
We look at your service area, your margins per type of fencing and the enquiries coming in now. Do you work mostly for private customers or for businesses, and which projects do you want more of? We'll tell you honestly whether the system fits.
Week 1, baseline
We measure all the way to the quote, so you see which enquiries come from which channel and which become an installed fence.
Month 1, foundation
Website and conversion: pages per type of fence and gate, project photos and a form that asks for length, type and gate. Preferably ready for March.
Months 2 and 3, Google Ads
Campaigns on the search terms from the table, without the people searching for individual products. From month 3, SEO is added and we adjust every month.
Shared enquiries or your own projects
Lead platforms and separate parties
- One enquiry often goes to several fencing businesses
- You also get small jobs that are barely worth the drive
- Ads often attract buyers of individual products
- What an enquiry ends up delivering is something nobody usually measures
With Marketingkenners
- The enquiry comes in only to you
- The form asks for length, type and gate up front
- Ads focus on installation, not on one-off sales
- You see per search term which fences were signed
For fencing businesses that want to grow
The Growth System works best if you recognise yourself in this.
- Your projects are €2,000 or more, such as a complete fence with a gate
- You want to grow in your own region, with private customers or businesses
- You can follow up enquiries quickly and measure up
- You want fewer garden gates and more complete projects
- You want to see per euro what a signed quote delivers
- You mainly want more clicks, likes or followers. We steer on enquiries and signed jobs.
- You’d rather try it yourself first. Start in the knowledge base
- You don’t know yet where the leak is. Take the free growth scan first
Related trades and your region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Does Google Ads work for fencing and gates?
Yes, if you exclude the right searches. With fencing, many people search for individual products or field fencing for animals. We exclude those and advertise on terms like double-rod mesh fencing and sliding gate, with a maximum cost per click of around €3. Read more about Google Ads.
When will I see the first enquiries?
In month 1 we build the foundation: website, form and tracking. In months 2 and 3 the ads start. If you start in winter, you're ready for the peak in March and April. We don't promise numbers up front. You see them every month in the tracking.
Do you also work for my competitor?
Not in your region. We work with one business per trade per region. If your service area is already taken by another fencing company, you'll hear that in the intro call.
What does it cost?
We discuss that in the call. It depends on your service area, whether you work for homeowners or businesses and what's already in place. You'll hear what it costs before you decide anything.
Do I need a new website?
Not always. Often the gain lies in photos of installed projects and a form that asks for length and type. After the baseline you'll know whether adjusting is enough or whether a new website design is quicker.
Ready for more enquiries?
Choose where your growth should come from. A specialist picks it up within one working day.
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