More enquiries for your veranda business
Marketingkenners makes sure your veranda business gets its own enquiries for verandas, canopies, glass sliding walls and louvred roofs. With a website, Google Ads and Google Maps, measured to the signed quote.
100+ businesses and growing
Marketingkenners helps companies that supply and install verandas, canopies, glass sliding walls and louvred roofs get their own enquiries. Your website shows your own projects per product and the form asks for dimensions, surface and preferred options. We scale up Google Ads in February, ahead of the March peak, and we track every enquiry through to the signed quote.
The customer is torn between a kit and made-to-measure
Anyone who wants a veranda often starts with a kit or a showroom with fixed sizes. Then the questions come. Aluminium or wood, a fixed glass wall or sliding walls, a louvred roof that opens, and whether lighting and a heater should go in. Often the customer also wants to know whether a permit is needed.
That is where it goes wrong in this trade. Many sites show a catalogue of standard sizes, but little of their own work on real homes. The customer then asks a few companies for a quote and chooses on price. Or orders online and then looks for someone who only comes to fit it.
A good enquiry tells you the width and depth, the surface, the preferred roofing and whether sliding walls are included. Then you see straight away whether it is a simple canopy or a complete garden room.
This is how your customers search
These are search terms from people looking for a veranda, canopy or glass sliding walls, with the average number of searches per month in the Netherlands.
| Search term | Searches per month | Cost per click (highest) |
|---|---|---|
| overkapping | 18.100 | € 2,95 |
| veranda | 14.800 | € 4,24 |
| glazen schuifwanden | 8.100 | € 9,25 |
| terrasoverkapping | 5.400 | € 3,68 |
| tuinkamer | 5.400 | € 3,62 |
| aluminium veranda | 720 | € 6,27 |
| lamellendak | 720 | € 3,43 |
| veranda op maat | 320 | € 7,06 |
Source: Google Ads Keyword Planner, the Netherlands, monthly average from October 2025 to September 2026. Retrieved on 17 October 2026.
What the Growth System does for a veranda company
Six parts, set up around your products and your service area.
A page per product
Separate pages for verandas, canopies, glass sliding walls and louvred roofs, with photos of your own projects on real homes.
Ads on installation, not on kits
Google Ads on terms like “veranda op maat” and “glazen schuifwanden”. We exclude searches for kits and loose parts.
Found in your region
A strong Google Business Profile with reviews and project photos, so you show up in Google Maps when someone in your region searches.
Dimensions and options up front
The form asks for width, depth, surface and preferred options. So you know in advance whether a measuring visit is worth the trip.
Tracking to the quote
We follow every enquiry through to the signed quote. You see whether verandas, sliding walls or louvred roofs deliver the best margin.
One veranda company per region
We work with one company per trade per region. A competitor near you does not get this approach from us.
This is how we start together
A fixed order, so the foundation is in place before spring starts.
Intro call
We discuss your products, your service area, your margins and where your enquiries come from now. You hear honestly whether the system suits you.
Week 1: baseline
We track through to the quote, including phone calls and showroom visits if you have a showroom.
Month 1: the foundation
Your website gets pages per product, your own project photos and a form that asks for dimensions and options.
Months 2 and 3: Google Ads
We start campaigns on buying intent per product. From month 3 we build SEO for questions like “terrasoverkapping” and “tuinkamer”.
Price requests or your own enquiries
Lead platforms and separate parties
- An enquiry for a veranda often goes to several companies
- The customer compares you with kits on price per metre
- You know little in advance about dimensions, surface and options
- Nobody tracks which enquiry became an installed veranda
With Marketingkenners
- The enquiry comes in through your own site
- The customer chooses on your projects and advice
- Dimensions, surface and options are in the enquiry
- Every enquiry followed up to the signed quote
More about verandas and canopies
Search demand for canopies peaks in March at 33,100 searches, stays at 27,100 in April and May and drops to 12,100 in November and December, just over a third of March. In February it is already rising to 18,100. “Veranda” follows the same pattern with 22,200 in March and April, and “terrasoverkapping” goes from 2,900 in December to 9,900 in March and May.
Glass sliding walls are spread more evenly. That term sits at 9,900 from March to May, is still at 8,100 in August, September and October and drops to 5,400 in December. So there is demand after the summer too, often for a veranda that is already there.
For your planning that means: in January and February get the campaigns in Google Ads ready and scale them up, so your diary for spring is full before the peak starts. In the peak you focus on the jobs with the best margin. In autumn you mainly advertise on sliding walls.
January and February: get campaigns ready and scale up · March to May: the peak, focus on margin · August to October: sliding walls still in demand
Related trades and your region
Related trades
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Yes, if you target people who want something installed. Lots of people search for “overkapping” and “veranda”, but some of them are looking for a kit. That is why we advertise on terms like “veranda op maat” and “glazen schuifwanden” and exclude searches for kits.
In month 1 we lay the foundation: website, form and tracking. In months 2 and 3 the ads start, and from then on enquiries come in through those campaigns. How many depends on your region and the season; we do not make promises about numbers.
No. We work with one company per trade per region. If your region is already taken by another veranda company, you hear that in the intro call.
That depends on your service area, your products and what is already in place. We do not list a price on the site. In the free intro call you hear what it costs for your situation.
Not always. Your site needs to show your own projects per product and have a form that asks for dimensions and options. In 9 out of 10 cases we first improve that foundation and only then the traffic.
Ready for more enquiries?
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