More enquiries for made-to-measure garden buildings and log cabins
Marketingkenners makes sure that, as a builder of garden buildings, log cabins and garden rooms, you get your own enquiries for made-to-measure work instead of competing with kits. Measured to the signed quote.
100+ businesses and growing
Marketingkenners helps builders of made-to-measure garden buildings, log cabins and garden rooms get their own enquiries, separate from webshops and kits. Your website shows projects you built yourself and explains what makes made-to-measure different. The form asks for dimensions, surface and timing. We scale up Google Ads in January and February, ahead of the March peak.
A made-to-measure garden building among hundreds of kits
Anyone searching for “tuinhuis” mainly sees webshops with kits in fixed sizes. Only when the garden is not standard, the building has to go against the fence or needs a canopy attached does the customer go looking for a builder. Or when it becomes a real garden room, with insulation, power and a place to work or put up guests.
That is where it goes wrong. Many builders’ sites look like a webshop: product photos, standard sizes and no explanation of why made-to-measure makes the difference. The customer then puts your quote next to a kit and does not understand the price difference.
A good enquiry states the dimensions, the type of wood or finish, the surface and whether a canopy is included. Then you see straight away whether it is a simple shed or a garden room you build from foundation to roof.
This is how your customers search
These are search terms from people looking for a garden building, log cabin or garden room, with the average number of searches per month in the Netherlands.
| Search term | Searches per month | Cost per click (highest) |
|---|---|---|
| tuinhuis | 27.100 | € 1,41 |
| overkapping tuinhuis | 9.900 | € 1,85 |
| blokhut | 8.100 | € 1,39 |
| tuinhuis kopen | 5.400 | € 1,32 |
| houten tuinhuis | 1.600 | € 1,38 |
| buitenverblijf | 720 | € 2,87 |
| tuinhuis op maat | 480 | € 4,48 |
| tuinhuis laten bouwen | 110 | € 3,69 |
Source: Google Ads Keyword Planner, the Netherlands, monthly average from October 2025 to September 2026. Retrieved on 17 October 2026.
What the Growth System does for a garden building maker
Six parts that show why made-to-measure is more than a kit.
Your own builds in the picture
Pages for garden buildings, log cabins and garden rooms with photos of what you built yourself, from foundation to finish.
Ads on made-to-measure
Google Ads on terms like “tuinhuis op maat”, “tuinhuis laten bouwen” and “buitenverblijf”. We exclude searches for kits and special offers.
Found in your region
A strong Google Business Profile with project photos and reviews, so you show up in Google Maps for people in your service area.
Dimensions and surface up front
The form asks for dimensions, surface, canopy and timing. So you know whether a visit to the garden is worth it.
Tracking to the quote
We follow every enquiry through to the signed quote. You see whether garden buildings, log cabins or garden rooms deliver the best margin.
One builder per region
We work with one company per trade per region. Another garden building maker in your region does not get this approach from us.
This is how we start together
A fixed order, so the foundation is in place before the March rush.
Intro call
We discuss your service area, your margins per type of building and where your enquiries come from now. You hear honestly whether the system suits you.
Week 1: baseline
We track through to the quote, including phone calls and visits to your showroom or workshop.
Month 1: the foundation
Your website gets pages per type of building, photos of your own projects and an explanation of what makes made-to-measure different.
Months 2 and 3: Google Ads
We start campaigns on made-to-measure terms. From month 3 we build SEO for questions like “houten tuinhuis” and “overkapping tuinhuis”.
Compared with a kit or chosen for made-to-measure
Lead platforms and separate parties
- Your quote sits next to the price of a kit
- An enquiry often goes to several builders
- Little information about dimensions, ground and foundation
- Nobody measures which enquiry became a job
With Marketingkenners
- The customer sees your own projects first
- The enquiry comes in only to you
- Dimensions, surface and timing are included
- Every enquiry followed up to the signed quote
More about garden buildings and log cabins
Search demand for garden buildings peaks in March at 40,500 searches, stays at 33,100 in April and May and sits at 18,100 in November and December, less than half of March. For “overkapping tuinhuis” the gap is bigger: 14,800 in March against 5,400 in December. “Blokhut” is flatter and sits at 9,900 in October, March and April.
The made-to-measure terms follow the same rhythm. “Tuinhuis op maat” goes from 390 in December to 880 in March, “houten tuinhuis” from 1,000 to 2,900. “Buitenverblijf” is the exception: that term is highest in October, with 1,000 searches.
If you only start advertising in March, you are late for the spring building schedule. That is why in January and February we get the campaigns in Google Ads ready and scale up towards March. In autumn you focus on garden rooms, which are searched for most then.
January and February: get campaigns ready · March to May: peak for garden buildings · October: garden rooms searched for most
Related trades and your region
Related trades
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Yes, if you do not compete on kits. Lots of people search for “tuinhuis”, mostly for standard models. For “tuinhuis op maat” the click price is higher, up to €4.48, and that is where people search who want something built. We aim the campaigns at those terms.
In month 1 we lay the foundation: website, form and measurement. In months 2 and 3 the ads start, and from then on enquiries come in through those campaigns. How many varies per region and season; we make no promises about numbers.
No. We work with one company per trade per region. If your region is already taken by another garden building maker, you hear that in the intro call.
That depends on your service area, your range and what is already in place. We do not list a price on the site. In the free intro call you get a tailored proposal.
Not always. If your site shows your own projects and explains the difference with a kit, we build on that. If your site looks like a webshop with standard sizes, a new website is often the quickest route.
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