Marketing for kitchens and natural stone
More quote requests for kitchen worktops in natural stone, composite and ceramic. With the dimensions and the chosen stone already included.
100+ businesses and growing
Marketingkenners helpt bedrijven in keukenbladen en natuursteen aan complete offerteaanvragen voor bladen in natuursteen, composiet en keramiek. Een doorzoekbare collectie met een pagina per steen trekt mensen die op materiaal en merk zoeken, en een formulier in korte stappen haalt steen, vorm en maten op. Elke aanvraag meten we per materiaal tot de getekende offerte.
Many viewers, too few complete enquiries
A kitchen worktop is chosen with the eyes. People look at colours, brands and finishes for days before they get in touch. Many of those visitors disappear again without leaving anything behind.
And when an enquiry does come in, half is often missing. No dimensions, no stone, no idea of the shape. Then the emailing and calling starts before you can even name a price. Online marketing for kitchen worktops is therefore about two things: attracting the right viewers and getting them to make an enquiry you can continue with straight away.
With the Growth System you see every month how many enquiries came in, for which material and how many were signed.
How your customer searches for a kitchen worktop
The search starts with a material or a stone and ends with a company that can supply and fit it.
By material
Searches such as “composite kitchen worktop”, “ceramic worktop” or “natural stone kitchen worktop”. This customer already knows which direction and is comparing suppliers.
By brand and colour
Many people search for a specific stone or brand name. A page of its own per model or colour catches those searches.
Via images
For a product that is chosen visually, Google Images is a serious channel. Your own photos with good descriptions bring visits there.
Showroom nearby
Anyone who lives close by wants to see and feel the stone. A good Business Profile with opening hours and photos of the showroom brings those visitors in.
An enquiry with measurements and stone included
The price of a kitchen worktop depends on material, thickness, dimensions and finishing such as cut-outs for the sink and hob. The more of that is in the enquiry, the faster you can send a quote.
That is why we build a quote form in a few short steps. The customer picks the stone from your own collection, gives the shape and measurements and can add a sketch or photo. Anyone who doesn’t know the measurements yet can say so and ask for a measuring appointment. That way you get an enquiry from the undecided too.
- Choose a stone from your own collection
- Shape and measurements, or a measuring request
- Add a sketch or photo of the kitchen
Lead platform and own enquiries compared
Both bring in jobs. The difference lies in who shares the customer, what you pay per job and what you've built up after a year.
Lead platform
- Quick first enquiries, without your own marketing
- The enquiry often goes to other businesses too
- Pay per lead, even if the job doesn't go ahead
- The customer mainly compares on price
- Reviews and data sit on the platform
- If you stop, the enquiries stop
Your own enquiries
- Takes longer to build, the first months are an investment
- No competitor in the same enquiry
- You pay for reach that you steer yourself
- The customer chooses based on trust in your business
- Reviews, site and customer data are yours
- Website, SEO and Business Profile keep working
What the Growth System does for a worktop business
Five links that work together, from the first search to the fitted worktop.
Insight
We measure every enquiry through to the quote, per material. That way you see which stone and which channel brings the best jobs. Read more about tracking.
Traffic
Google Ads by material and model, SEO with a page per stone and a Business Profile that shows off your showroom.
Conversion
A website with a searchable collection, sharp photos of your own work and a quote form that collects the measurements.
Follow-up
A quick reply with a first price indication, a reminder for open quotes and, after fitting, a request for a review.
Steering
Every month a fixed meeting with an on-track indicator. We scale up what delivers signed jobs.
Built for a supplier of natural stone worktops
We built the website for a kitchen worktop and natural stone specialist in Velp. With a collection that can be searched by brand, material and look, and a page of its own for each model.
Customers choose a worktop based on what they see and on trust in the fitting. A site that shows the stones well and makes quoting easy gets more out of every visitor. That is why in 9 out of 10 cases it starts with the foundation and only then with more traffic.
Related trades and your region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Does Google Ads work for kitchen worktops?
Yes, especially on searches with a material or brand in them, such as “composite kitchen worktop”. Those come from people who already know what they want. We exclude DIY searches and loose parts, so your budget goes to complete worktops.
Should I put prices on my website?
A guide price per material helps the customer choose and filters out enquiries that don't fit the budget. An exact price you can only give with dimensions and finishing. We look together at what suits your sales approach.
How do I get enquiries with the right dimensions?
With a form in short steps that asks for the shape, the dimensions and the chosen stone. Anyone who doesn't know the dimensions can request a measuring appointment. That way more complete information comes in without the customer dropping off.
Does a page per stone or colour make sense?
Yes. Many people search for a specific stone or brand name. With a page of its own per model, with your own photos and the right specifications, you get found on all those searches. In Google Images too.
Does this also work for a kitchen retailer?
Yes. A kitchen showroom sells a bigger whole, but the customer searches just as much on visuals and trust. We set up pages and campaigns around the kitchens and materials with the best margin, and measure which enquiries lead to a sale.
How important are your own photos?
Very important. A worktop is chosen by how it looks, and customers quickly spot stock photos. Your own photos of fitted worktops show what you really deliver and do better in Google Images.
Ready for more enquiries?
Choose where your growth should come from. A specialist picks it up within one working day.
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