Online marketing for tilers
We make sure that as a tiler you get your own enquiries for bathrooms, tiled floors and wall work in your region. From search to signed quote, and everything measured.
100+ businesses and growing
Marketingkenners helpt tegelzetters aan eigen aanvragen voor badkamers, tegelvloeren, grote formaten en natuursteen in hun regio. Je website laat strak eigen tegelwerk zien en het formulier vraagt ruimte, vierkante meters, tegelformaat en startdatum. Google Ads richten we op het leggen en niet op tegelkopers, met meer budget in het najaar, januari en maart, gemeten tot de getekende offerte.
The tiles are bought, now someone to lay them
Many of a tiler’s customers have already picked their tiles in a showroom. A large tile of 60 by 60 or bigger, a floor over underfloor heating, a bathroom that needs doing from scratch. Then they look for a tiler who can lay it neatly, and preferably quickly.
The customer compares mainly on craftsmanship and scheduling. Where it goes wrong: the website doesn’t show tight grout lines or large formats, it doesn’t say how soon you can start and the form asks nothing about square metres. Then the enquiry goes to whoever does show photos of similar work.
A good enquiry for a tiler contains the room, the number of square metres, the tile size, whether the substrate is ready and the desired start date. With that you can immediately estimate how many days the work will take.
This is how your customers search
The trade itself is searched for a lot, and search terms like tegelvloer are partly about the tiles and partly about the laying.
| Search term | Searches per month | Cost per click (highest) |
|---|---|---|
| tegelzetter | 2.900 | € 3,76 |
| tegelvloer | 1.900 | € 2,17 |
| tegelwerk | 480 | € 3,84 |
| tegelzetbedrijf | 390 | € 3,86 |
| vloer leggen kosten | 390 | € 2,99 |
| natuursteen vloertegels | 320 | € 2,18 |
| tegelzetter kosten | 260 | € 2,16 |
| vloertegels leggen | 210 | € 1,98 |
Source: Google Ads Keyword Planner, the Netherlands, monthly average from September 2025 to August 2026. Retrieved on 12 October 2026.
Autumn and the start of the year are the busiest
Demand for tilers was highest in September 2025, with October second. January and March then show a clear pick-up again. In July demand is lowest, less than half of September. For “tegelzetter kosten” the autumn peak is the strongest.
People searching in autumn or in January often want a new bathroom or floor before the holidays or in spring. We put more of the budget in Google Ads in September, October, January and March. In summer we keep the campaigns narrower and build up reviews and your Google Business Profile.
- Highest demand: September and October
- Pick-up: January and March
- Quietest: July
What we do for a tiler
One system that shows how neat your work is and brings in the enquiries you want.
A website that shows your craftsmanship
Pages for bathrooms, floors, large formats and natural stone, with photos of your own tiling and a form that asks about square metres and tile size.
Google Ads aimed at laying
Ads on search terms like tegelzetter, tegelwerk and vloertegels leggen. We exclude searchers who only want to buy tiles.
Be found in your region
A Google Business Profile with reviews and project photos, so you show up in Google Maps when someone nearby searches for a tiler.
Quickly name a schedule
Enquiries with room, dimensions and start date reach you directly, with a reminder for quotes that are still open.
Tracking to the quote
You see which search term and which channel produced a signed bathroom or floor, and not just the number of visitors.
One business per region
We work with one business per trade per region. We don’t help another tiler in your service area.
Day 1: intro call
We map out your service area, your margins and your current enquiries. You hear honestly whether the system fits the work you want to do.
Week 1: baseline
We measure every enquiry up to the quote, so from the start you see whether bathrooms or floors bring in the most.
Month 1: the foundation
Website and conversion first: pages per type of tiling, photos of your own projects and a form that collects the dimensions.
Months 2 and 3: Google Ads
Campaigns on buying intent in your region, on the search terms from the table. After that we adjust every month.
Shared jobs or your own enquiries
Job platforms or one-off parties
- A job often goes to several tilers at once
- The customer compares mainly on price per square metre
- You only hear the dimensions and substrate at the first visit
- You don’t know which spend produced a signed job
Your own enquiries with Marketingkenners
- The enquiry comes in only to you
- The customer already saw photos of your own tiling
- Room, square metres and tile size are in the enquiry
- One measurement from search to signed quote
Which tilers this works for
The Growth System works best if these points are true for your business.
- Your jobs are usually €2,000 or more, such as complete bathrooms and floors
- You want to grow in your own region
- You can follow up enquiries within one working day
- You have photos of your own tiling, or want to have them made
- You want to know which euro produces a signed job
- You mainly want more clicks, likes or followers. We steer on enquiries and signed jobs.
- You’d rather try it yourself first. Start in the knowledge base
- You don’t know yet where the leak is. Take the free growth scan first
Related trades and your region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Does Google Ads work for tilers?
Yes, if the campaigns are aimed at the laying itself. Search terms like tiler and laying floor tiles come from people looking for someone to do the work. We exclude searchers who only want to buy tiles, so your budget goes to real jobs.
When will I see the first enquiries?
Month 1 is the foundation: website, conversion and tracking. In months 2 and 3 we launch the Google Ads campaigns. How many enquiries that brings in depends on your region, your site and the season, and you see that in the tracking from the start.
Do you also work for my competitor?
No. We work with one business per trade per region. If we run campaigns for you, we don’t do that for another tiler in the same service area.
What does it cost?
That depends on your service area, your goals and what is already in place. In the intro call we map that out and you hear what it costs. Book a free intro call.
Do I need a new website?
Not always. In 9 out of 10 cases it does start with a better foundation, because with tiling the customer chooses on photos of neat work. Sometimes adjusting is enough, sometimes a new website is the fastest route.
Ready for more enquiries?
Choose where your growth should come from. A specialist picks it up within one working day.
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