Online marketing for installers
More of your own enquiries for heat pumps, solar panels, air conditioning and electrics. Measured all the way to the signed quote.
100+ businesses and growing
Marketingkenners helpt installateurs aan eigen aanvragen voor warmtepompen, zonnepanelen, thuisbatterijen, airco en elektra, gemeten per dienst tot de getekende offerte. Campagnes en pagina’s richten we per installatie in. Zo verschuiven we het Google Ads-budget naar de dienst waar de vraag en je marge op dat moment het hoogst zijn en waar je monteurs ruimte hebben.
A market that changes fast
Few trades move as fast as installation technology. Net metering rules change, subsidies come and go, energy prices fluctuate. Every change shifts what people search for and when.
At the same time, competition is fierce. Customers often request quotes from several installers and lead platforms sell the same enquiry to multiple businesses. If you're only compared on price, you give up margin.
Online marketing for installers is therefore about your own enquiries, switching quickly when the market turns and knowing exactly which euro delivers a job. That's what the Growth System does.
A good enquiry for an installer contains enough information to make an estimate straight away. Type of home, what the customer wants to achieve and a photo of the meter cupboard or the roof. Then you can make a quote without calling three times first.
Every installation has its own customer
A heat pump customer searches differently from someone with a broken fuse group. That's why we set up campaigns and pages per service.
Heat pumps
Long orientation, lots of questions about costs, subsidy and suitability of the home. Good explanation and a suitability check work strongly here.
Solar panels and home batteries
The customer calculates the payback period and compares. Trust and clear information weigh more heavily than the lowest price.
Air conditioning
Demand peaks with the first warm days. Whoever is at the top then and can schedule quickly wins the job.
Electrics
From replacing a fuse box to installing a charging point. Often local and urgent, so being found in your region and being easy to reach both count.
Budget where the demand is at that moment
Demand for installations shifts through the year. Air conditioning peaks in spring and summer. Heat pumps and insulation pick up when heating costs come back into focus in autumn. Solar panels have their own waves, often driven by news about regulations and energy prices.
Because we measure per service, we can shift the budget in Google Ads to where demand and your margin are highest at that moment. If you have no fitters free for air conditioning for a while, we shift the focus to heat pumps with a later start date.
With installations, customers often choose on trust and speed. They want to know whether the installation suits their home, what it delivers and whether you remain easy to reach after completion. Reviews, photos of your own installations and clear explanations of subsidies and payback time make the difference. Order value varies widely per service, from a fuse box to a complete heat pump with solar panels. That is why we look per service at what an enquiry can cost.
- Spring and summer: air conditioning
- Autumn and winter: heat pumps and insulation
- All year round: electrics and charging points
The Growth System for installers
Five links, set up for each service you want to grow.
Insight
We measure enquiries per service up to the quote. That way you see whether heat pumps or solar panels deliver the most. Read more about tracking.
Traffic
Google Ads on buying intent, SEO for the exploratory questions and a strong Google Business Profile in your region.
Conversion
A website with a page per installation, clear explanations and a form that asks about the home situation.
Follow-up
Fast first response and automatic reminders. With installations that get compared, whoever calls back first often wins.
Steering
Every month we discuss what it delivered and shift budget to the services with the best results.
What a good installation enquiry contains
With the right information up front you can make a quote faster and know whether a visit is needed.
- Type of installation and what the customer wants to achieve
- Postcode within your service area
- Type of home and year of construction
- Current heating or electricity use
- Photo of the meter cupboard or the roof
- Preferred timeframe
Your own enquiries instead of shared leads
Lead platforms and separate parties
- The same enquiry goes to several installers
- You mainly win on price
- Reports on clicks and reach
- When results disappoint, everyone points at someone else
With Marketingkenners
- Enquiries come in only to you
- Your customer chooses on trust and speed
- We track through to the signed quote
- One team for website, Ads, SEO and tracking
Related trades and your region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Does online marketing for installers still work when the market changes?
Yes, especially then. When rules or energy prices change, what people search for shifts. Because we measure per service, we see that quickly and shift budget and content to where the demand is at that moment.
Can you advertise per service, for example only heat pumps?
Yes. We set up campaigns and landing pages per service. That way you can focus on the installations with the best margin and adjust the pace to your available fitters.
How do I stand out when I'm mostly compared on price?
With speed, trust and good explanations. Customers who understand what they are buying and get a quick personal response choose less often on price alone. Reviews and photos of your own installations help with that.
What is a good enquiry for an installer?
An enquiry you can act on straight away. Think of the type of installation, postcode, type of home, current heating or usage and a photo of the meter cupboard or the roof. A smart form gets that without putting the customer off.
I currently work with lead platforms. Should I stop?
Not straight away. Our aim is for your own channels to work so well that you depend less on enquiries you share with others. In the monthly meeting you see what each channel delivers.
Can you measure which service delivers the most?
Yes. We measure enquiries per service up to the signed quote. That way you see in the monthly meeting whether heat pumps, solar panels, air conditioning or electrics give the best return. Read more about conversion tracking.
More enquiries for your installations?
Book 30 minutes with a specialist about heat pumps, solar, air conditioning or electrics. Free, by video.
Marketingkennersonline · reply within one working day