More enquiries for insulation companies
Marketingkenners makes sure insulation companies get their own enquiries for cavity wall, floor and roof insulation, with a website, Google Ads and Google Maps. We measure every enquiry up to the signed quote.
100+ businesses and growing
Marketingkenners helpt isolatiebedrijven aan eigen aanvragen voor spouwmuurisolatie, vloerisolatie, kruipruimte- en dakisolatie. Je website beantwoordt de vraag of een woning geschikt is en het formulier vraagt bouwjaar, woningtype en een foto, zodat je alleen zinvolle opnames plant. Google Ads draait vooral van september tot en met maart, gemeten per isolatiesoort tot de getekende offerte.
A customer who first wants to know if it's possible
Anyone who wants to insulate mainly has questions. Does my house even have a cavity? Is the crawl space high enough? What does it deliver? Customers search for cavity wall insulation, floor insulation and crawl space insulation, read about materials such as PIR, rock wool and glass wool and want to know whether their home is suitable before they let anyone come.
This is where it often goes wrong. The website gives no answer to those questions, so the customer clicks through to a comparison site or a DIY store with insulation boards. Or an enquiry comes in without a year of construction and without a photo, and you drive to a survey at a home that turns out to have no cavity.
A good insulation enquiry contains the year of construction, the type of home, what the customer wants to insulate and a photo of the facade or the crawl space hatch. Then you know up front whether a survey is worthwhile.
This is how your customers search
These are the search terms people in the Netherlands use to look for an insulation company, with the highest click price advertisers pay for a top position.
| Search term | Searches per month | Cost per click (highest) |
|---|---|---|
| cavity wall insulation | 8.100 | € 10,44 |
| insulation | 8.100 | € 6,02 |
| floor insulation | 6.600 | € 7,68 |
| roof insulation | 4.400 | € 6,79 |
| crawl space insulation | 3.600 | € 7,42 |
| crawl space floor insulation | 2.400 | € 8,21 |
Source: Google Ads Keyword Planner, the Netherlands, monthly average from September 2025 to August 2026. Retrieved on 12 October 2026.
September to March is insulation season
Search demand for insulation runs from September to March. Cavity wall insulation then sits between 8,100 and 12,100 searches a month, with peaks in September and February. In July and August it is 4,400, just over a third of the peak. Floor insulation peaks in September at 12,100 and drops to 3,600 in July and August.
That rhythm determines your planning. In summer demand is low and it makes sense to get the website and form ready. From September the Google Adsbudget goes up. Cavity wall insulation has a highest click price of €10.44, so then you want to know which click delivers a survey and a signed quote, not just a visitor.
- September to March: high season
- September and February: peaks for cavity wall insulation
- July and August: just over a third of the peak, time for the foundation
What the Growth System does for an insulation company
Six parts that take the customer from the first question to a survey with you.
A website that answers questions
Pages per type of insulation with explanations of suitability, materials and way of working, plus a short check of whether the home qualifies.
Google Ads, finely tuned
Ads on cavity wall insulation, floor insulation and roof insulation in your service area. We exclude DIY searchers looking for insulation boards, because click prices are high.
Visible in Google Maps
A Business Profile with reviews and photos of your own projects, so you are visible when someone searches for crawl space insulation with a place name.
Surveys worth the drive
The form asks about year of construction, type of home and a photo. That way you only plan surveys at suitable homes.
Tracked to the quote
For each type of insulation you see what an enquiry costs and how many quotes were signed.
One insulation company per region
We work with one business per trade per region. That way we never bid against ourselves on the same search terms.
How we start together
Foundation first, then ads. With insulation preferably ready before September.
Intro call
We map out your service area, your margins per type of insulation and your current enquiries. How many now come from comparison sites or word of mouth? We tell you honestly whether the system fits.
Week 1, baseline
We measure up to the quote. That way you soon see which enquiry became a survey and which survey became a signed quote.
Month 1, foundation
Website and conversion: a page per type of insulation, answers to the questions customers really ask and a form with year of construction and photo.
Months 2 and 3, Google Ads
Campaigns on cavity wall, floor and roof insulation in your service area. From month 3 we work on SEO for the exploratory questions and we adjust every month.
Comparison sites or your own enquiries
Comparison sites and loose parties
- An enquiry often goes to several insulation companies
- You compete mainly on price per square metre
- You know little about the home beforehand
- Ads, website and measurement sit with different parties
With Marketingkenners
- The enquiry comes in only to you
- The customer already knows your way of working and reviews before the survey
- Year of construction, type of home and photo are in the enquiry
- One team that measures up to the signed quote
For insulation companies that want to grow
The Growth System works best if you recognise yourself in this.
- Your jobs are €2,000 or more, or you combine types of insulation up to that value
- You want to grow in your own region
- You can follow up enquiries quickly and schedule a survey
- You want a full schedule in autumn and winter
- You want to know what a signed quote costs you in marketing
- You mainly want more clicks, likes or followers. We steer on enquiries and signed jobs.
- You’d rather try it yourself first. Start in the knowledge base
- You don’t know yet where the leak is. Take the free growth scan first
Related trades and your region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Does Google Ads work for insulation companies?
Yes, but click prices are high. Cavity wall insulation has a highest click price of €10.44, crawl space floor insulation €8.21. That is why we only advertise in your service area, exclude DIY searchers and measure up to the signed quote. Read more about Google Ads.
When will I see the first enquiries?
Month 1 is the foundation: website, form and measurement up to the quote. In months 2 and 3 the campaigns start, from month 3 SEO. If you start in summer, everything is ready when demand rises in September. We do not promise numbers, but you will see them every month.
Do you also work for my competitor?
Not in your region. We work with one business per trade per region, so we never bid against ourselves on the same search terms. Whether your region is still free, you will hear in the intro call.
What does it cost?
We discuss that in the call, because it depends on your service area, your goals and what is already in place. With insulation the ad budget plays a part, because click prices are high. You hear what it costs before you decide anything.
Do I need a new website?
Not necessarily. In the baseline we look at whether your site answers insulation customers' questions and whether the form captures the right information. If not, we adjust it or build a new website. In 9 out of 10 cases it starts with that foundation.
Ready for more enquiries?
Choose where your growth should come from. A specialist picks it up within one working day.
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