Your own enquiries for EV charger installers
We make sure an EV charger installer gets their own enquiries from people who want a charger now, from their own region. With a website, Google Ads and follow-up that we measure through to the signed quote.
100+ businesses and growing
Marketingkenners helpt laadpaalinstallateurs aan eigen aanvragen van mensen die thuis willen laden, ook in combinatie met een nieuwe groepenkast, zonnepanelen of zakelijke laadpunten. Het formulier vraagt vooraf naar meterkast, aansluiting en afstand tot de oprit. Google Ads gaat omhoog in maart en april, je belt dezelfde dag terug en we meten tot de getekende offerte.
The car is already at the door
Whoever looks for an EV charger has usually just bought or leased an electric car. The car is already there, so the customer wants to know quickly what it costs and when you can come. Whoever first names a clear price and a date often wins the job.
At the same time there is a lot of technology behind a simple question. Is the meter cupboard suitable or does a circuit need adding? Is there a 3-phase connection? How far is it from the meter cupboard to the driveway? And can the charger charge smartly with the solar panels on the roof? A customer who doesn’t know that compares on price alone.
That is where it often goes wrong now. A simple query like “home EV charger” produces quotes that can’t be compared. With a good website and a form that asks about the meter cupboard up front, you show what makes your quote complete.
This is how your customers search
These are searches by private individuals who want to charge at home, from research to looking for an installer.
| Search term | Searches per month | Cost per click (highest) |
|---|---|---|
| home EV charger | 12.100 | € 4,36 |
| home EV charger cost | 2.900 | € 3,11 |
| install EV charger | 1.900 | € 7,35 |
| EV charger at home | 1.000 | € 4,92 |
| best home EV charger | 880 | € 3,44 |
| home charger car | 880 | € 2,56 |
| best home EV charger with solar panels | 720 | € 2,71 |
| charging an electric car at home | 720 | € 1,71 |
Source: Google Ads Keyword Planner, the Netherlands, monthly average from September 2025 to August 2026. Retrieved on 12 October 2026.
Spring is the busiest time
Search demand for a home EV charger peaks in March and April at 18,100 searches a month. In November, December, July and August it drops to 9,900, a little over half of the peak. Anyone who only starts advertising in spring is too late.
Two things stand out. “Install EV charger” had a spike of 4,400 searches in September 2025, well over twice the average. And “best home EV charger with solar panels” peaks in May and June, when the panels produce the most.
For your planning that means: the budget for Google Ads up in March and April, quieter in summer and in December. In the slow months you fill the diary with bigger jobs, such as a charger combined with a new consumer unit or solar panels.
What we do for an EV charger installer
Six parts that work together to bring in enquiries you can actually schedule.
A website that brings in enquiries
Pages for home charging, business charging and smart charging with solar panels. With photos of your installations and a form that asks about the meter cupboard and the distance to the driveway.
Google Ads on buying intent
Ads on search terms like “laadpaal installeren” and “laadpaal aan huis” in your service area. We exclude comparison shoppers who only want a test.
Be found in your region
A strong Google Business Profile with reviews and photos of driveways and carports in your region. That way you show up on the map when someone searches in your own town.
Fast follow-up
A customer with a new car doesn’t wait long. Every enquiry gets an instant confirmation and you get a notification, so you call back the same day.
Tracking to the quote
We see which search term led to a signed quote and which only brought clicks. We adjust the budget accordingly.
One installer per region
We work with one business per region per trade. Your competitor in the same region doesn’t get this system from us.
How we start with your charger business
Foundation first, then traffic. That way you don’t pay for clicks that go nowhere.
Day 1: intro call
We map out your service area, your margins and your current enquiries. Do you mainly work for private customers, or for businesses and owners’ associations too? We tell you honestly whether the system fits.
Week 1: baseline
We measure where your enquiries come from now and set up tracking all the way to the quote, so we know from the start what an enquiry costs.
Month 1: foundation
Website and form in order. Clear pages per type of charger, a call button and a form that asks about the meter cupboard, the connection and the preferred date.
Months 2 and 3: Google Ads
Ads on the search terms with buying intent in your region, with extra budget towards March and April. From month 3 we build SEO for the questions about costs and the best charger.
Buying individual enquiries or building your own
Lead platforms and separate parties
- The same enquiry often goes to several installers
- The customer mainly compares on the lowest price
- You know little about the meter cupboard or the situation at home
- If you stop paying, the enquiries stop
Your own enquiries with Marketingkenners
- The enquiry comes in only to you
- The customer already knows your work from your website and reviews
- Your form asks about the connection and distance up front
- Your website and visibility stay yours
For charger installers who want to keep growing
This system works best when a few things are in place.
- You take on jobs of €2,000 or more, for example chargers together with a consumer unit, solar panels or business charging points
- You want to grow in your own region
- You can follow up enquiries quickly, preferably the same day
- You have room in your schedule for more installations
- You want to know which euro of marketing produces a signed job
- You mainly want more clicks, likes or followers. We steer on enquiries and signed jobs.
- You’d rather try it yourself first. Start in the knowledge base
- You don’t know yet where the leak is. Take the free growth scan first
Related trades and your region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Does Google Ads work for EV charger installers?
Yes, if you advertise on the right search terms. “Laadpaal installeren” has the highest cost per click in our list, because that is where the buying intent is. We target the ads at those terms in your service area and exclude searches for tests and loose products. More on Google Ads.
When will I see the first enquiries?
That depends on your starting point. In the first month we lay the foundation: website, form and tracking. In months 2 and 3 we switch on Google Ads for buying intent. We don’t promise a fixed number of enquiries, but you do see every month what came in and what it cost.
Do you also work for my competitor?
Not in your region. We work with one business per trade per region. That way we never compete with ourselves for the same search.
What does it cost?
That depends on your service area, your goals and what is already in place. In the intro call we map that out and you get a tailored proposal. Book a free intro call and you know where you stand.
Do I need a new website?
Not always. In the baseline we check whether your current site converts enquiries. In 9 out of 10 cases it does start with a better foundation, such as pages per type of charger and a form that asks about the meter cupboard. Only then do we buy traffic.
Ready for more enquiries?
Choose where your growth should come from. A specialist picks it up within one working day.
Marketingkennersonline · reply within one working day