More enquiries for central heating and heating installers
Marketingkenners makes sure central heating installers get their own enquiries for boiler replacement, underfloor heating and maintenance, through a website, Google Ads and Google Maps. We measure every enquiry through to the signed quote.
100+ businesses and growing
Marketingkenners helpt cv- en verwarmingsinstallateurs aan eigen aanvragen voor ketelvervanging, storingen, vloerverwarming en onderhoudscontracten. Elke klus krijgt een eigen pagina, met een belknop voor spoed en een formulier voor geplande vervanging. Google Ads plannen we rond het stookseizoen in september en de kostenvragen in januari, en we meten tot de getekende offerte.
A broken boiler does not wait
In your trade, customers search for two reasons. The boiler breaks down on a cold morning and someone has to come today. Or the boiler is fifteen years old and the customer wants to replace it before it fails. The first calls whoever picks up fastest, the second compares a few quotes.
Underfloor heating is different again. It comes up with a renovation or a new floor, with questions about milling into the existing screed, the build-up height and whether it works with the current boiler. And the maintenance contract is the work that keeps you busy all year round, but hardly anyone steers on it online.
On many installer sites everything is on one page, from boilers to solar panels. Then the customer with a breakdown cannot find your call button and the customer who wants to renovate does not know whether you fit underfloor heating. If you want to grow more broadly with heat pumps or solar panels, also take a look at online marketing for installers.
This is how your customers search
These are the search terms consumers in the Netherlands use to find a central heating installer.
| Search term | Searches per month | Cost per click (highest) |
|---|---|---|
| cv ketel vervangen | 4.400 | € 5,20 |
| nieuwe cv ketel | 2.400 | € 5,20 |
| kosten nieuwe cv ketel | 1.900 | € 2,41 |
| cv monteur | 1.300 | € 6,96 |
| vloerverwarming aanleggen | 1.300 | € 6,86 |
| cv installateur | 1.000 | € 6,80 |
| cv ketel installateur | 1.000 | € 7,70 |
| vloerverwarming leggen | 720 | € 8,07 |
Source: Google Ads Keyword Planner, the Netherlands, monthly average from September 2025 to August 2026. Retrieved on 12 October 2026.
The heating season starts in September
Search demand for a new central heating boiler peaks in September and October, when the heating comes back on. For "cv ketel vervangen", 8,100 people search in September and 6,600 in October. In June and July it is 2,900, just over a third. "Kosten nieuwe cv ketel" has a second peak in January, with 2,900 searches.
Underfloor heating follows the same pattern. "Vloerverwarming aanleggen" reaches 2,400 in September and drops to 720 from June through August. Click prices are high, up to €8.07 for "vloerverwarming leggen". So every click has to go to a page that works.
For your planning, that means: in summer, get the site, the pages and the reviews in order, so you are at the top in September. In autumn, put the budget on boiler replacement and breakdowns, in January on cost questions and planned replacement. In the quieter months there is room for underfloor heating with renovations and for maintenance contracts.
- September and October: peak in boiler replacement
- January: second wave in cost questions
- Summer: lay the foundation, maintenance and underfloor heating
What the Growth System does for a central heating installer
Breakdown, replacement, underfloor heating and maintenance are four different customers. We set up the system accordingly.
A page per job
Separate pages for boiler replacement, breakdown, underfloor heating and maintenance, with a call button for emergencies and a form for planned jobs.
Google Ads on buying intent
Ads on "cv ketel vervangen" and "vloerverwarming aanleggen" in your service area, with separate campaigns so you can steer per job.
Found when there is a breakdown
A strong Google Business Profile with reviews and opening hours. With a broken boiler, the customer often chooses from the three businesses on the map.
Sorting enquiries in advance
You see in advance the make and age of the boiler, the type of home and whether it is urgent. That way you know whether to send an engineer or an adviser.
Tracked to the quote
We follow every enquiry through to the signed quote. That way you see whether replacement, underfloor heating or maintenance delivers the most.
One business per region
We work with one business per trade per region. The central heating installer in the next street does not get this approach from us.
How it starts for a central heating installer
Foundation first, only then buy traffic. That’s how it starts in 9 out of 10 cases.
Day 1, intro call
We map out your service area, your margins, your mix of breakdown, replacement and maintenance and your current enquiries. And we tell you honestly whether the system fits.
Week 1, baseline
We set up tracking through to the quote, for phone calls and forms. That way we know what comes in now and where it comes from.
Month 1, foundation
Website and forms in order, with pages per job and a clear emergency route. Preferably before the heating season starts.
Months 2 and 3, Google Ads
Google Ads on boiler replacement and underfloor heating, planned around September and January. After that we adjust every month.
Your own customers instead of shared breakdowns
Lead platforms or separate agencies
- An enquiry for a new boiler often goes to several installers
- The customer mainly compares the price of the appliance
- No build-up of maintenance customers in your own region
- Nobody measures which enquiry became a signed job
With Marketingkenners
- Enquiries come in through your own site and profile
- Your site explains why installation and service make the difference
- New boiler customers flow through to a maintenance contract
- We track through to the signed quote
For central heating installers who want more customers of their own
If you recognise yourself in most points, an intro call makes sense.
- Your jobs average €2,000 or more, such as boiler replacement or underfloor heating
- You want to grow in your own region and build up more maintenance customers
- You can follow up enquiries quickly, even in the heating season
- You want to depend less on shared enquiries
- You want to know what a new customer costs you in marketing
- You mainly want more clicks, likes or followers. We steer on enquiries and signed jobs.
- You’d rather try it yourself first. Start in the knowledge base
- You don’t know yet where the leak is. Take the free growth scan first
Related trades and your region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Does Google Ads work for central heating installers?
Yes. Searches such as “cv ketel vervangen” come from people who are looking for an installer right now. Click prices in this trade are high, so we only advertise in your service area and exclude DIY questions. That way your budget goes to the jobs you want.
When will I see the first enquiries?
In month 1 we build the foundation: website, forms and tracking. In months 2 and 3 we start with Google Ads. How many enquiries come in also depends on the season, so we do not promise numbers. If you start in summer, you are ready for September.
Do you also work for my competitor?
No. We work with one business per trade per region. If we work with you, we do not take on another central heating installer in your region.
What does it cost?
That differs per service area and per starting point. In the free intro call we map out your situation and you hear what it would cost you. There is no obligation attached.
Do I need a new website?
Not always. If your site is fast, has a clear emergency route and pages per job, we build on that. If everything is on one page, a new website often delivers more than extra ad budget.
Ready for more enquiries?
Choose where your growth should come from. A specialist picks it up within one working day.
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