More quote requests for solar panel installers
We make sure a solar panel installer gets its own quote requests from the local region. With a website, ads aimed at buyers and measurement through to the signed quote.
100+ businesses and growing
Marketingkenners helpt zonnepaneleninstallateurs aan eigen offerteaanvragen voor schuine en platte daken en voor het vervangen van omvormers, uit hun eigen regio. Je website laat zien hoe je een dak beoordeelt en het formulier vraagt adres, dakvorm en jaarverbruik. Google Ads stuurt op koopgerichte termen, met extra budget in maart en september, gemeten tot de getekende offerte.
Everyone compares, few understand
A customer who wants solar panels first looks at the price per panel. Then come the questions. Will it fit my roof, even if it is flat? How many panels do I need? One inverter or micro-inverters? And what does shade from the chimney or the neighbour's tree do?
Then there are the existing customers. Ten-year-old panels have an inverter that is giving up. That owner is looking for an installer who can come quickly and often becomes a customer for an expansion afterwards.
Where it goes wrong: the customer lays quotes side by side that cannot be compared. One offer calculates with a different yield than the other. If you show on your website how you assess a roof and what is included, you win trust before the price comes up.
This is how your customers search
Besides the broad search term, customers search on buying, costs, the type of roof and the inverter.
| Search term | Searches per month | Cost per click (highest) |
|---|---|---|
| solar panels | 60.500 | € 3,87 |
| buy solar panels | 6.600 | € 3,40 |
| solar panel inverter | 4.400 | € 1,50 |
| solar panel cost | 2.400 | € 2,52 |
| solar panel price | 1.600 | € 2,02 |
| solar panels flat roof | 1.300 | € 2,06 |
| solar panel installers | 1.000 | € 6,18 |
Source: Google Ads Keyword Planner, the Netherlands, monthly average from September 2025 to August 2026. Retrieved on 12 October 2026.
An erratic market with two buying moments
The broad search term “solar panels” swings back and forth: 90,500 searches in September, January and April, and 33,100 in February and August. So it is hard to plan on that term.
The buying-intent terms show a clearer picture. “Buy solar panels” peaks in September and March at 9,900 and drops in December, February and August to 4,400, less than half. “Solar panel installers” had a spike of 4,400 in September 2025, while the average is around 1,000.
For your planning that means: steer your budget for Google Ads towards the buying-intent terms, with extra room in March and September. The budget has to be able to move month by month. In the low months you fill the diary with inverters and expansions.
What we do for a solar panel installer
Six parts that turn a comparer into an enquirer.
A website that assesses the roof
Pages for pitched roofs, flat roofs and inverter replacement. With photos of roofs you covered and a form that asks about roof shape, orientation and usage.
Google Ads for buyers
Ads on “buy solar panels”, “solar panels flat roof” and “solar panel installers” in your service area. We exclude plug-in panels and one-off brand questions.
Found locally
A Google Business Profile with reviews and photos of roofs in your region. Customers like to choose an installer they can call when the inverter stops.
Qualifying enquiries
The form asks for address, roof shape and annual usage. That way you can make a first proposal without calling first.
Tracking to the quote
We follow every enquiry through to the signed quote. That way you see whether the pitched roof or the flat roof delivers more and where the budget should go.
One installer per region
We work with one business per region in each trade. We do not help another solar panel installer in your region.
How we start with your installation business
First a site that delivers enquiries, then the traffic.
Day 1: intro call
We go through your service area, your margins and the work you want. Mostly private customers, or also commercial and agricultural roofs? We tell you honestly whether the system fits.
Week 1: baseline
We measure where your enquiries come from now and how many become a quote. Tracking runs through to the signed quote.
Month 1: foundation
Website and form in order: pages per type of roof and for inverter replacement, plus a form that asks about roof shape and usage.
Months 2 and 3: Google Ads
Google Ads on the buying-intent search terms, with extra budget in March and September. From month 3 we build SEO for the questions about costs and prices.
Bidding along or being found yourself
Lead platforms and separate parties
- The same enquiry often goes to several installers
- The customer chooses on the lowest price per panel
- You know little about the roof up front
- You do not build your own name in your region
Your own enquiries with Marketingkenners
- The customer only enquires with you
- Your website shows how you assess a roof
- The form asks about roof shape and usage up front
- Reviews and visibility stay yours
For solar panel installers who want to grow
This system works best if you recognise this.
- You take on jobs of €2,000 or more
- You want to grow in your own region
- You can follow up enquiries quickly and come and look at a roof
- You also want to bring in work in the quiet months
- You want to know which search term produced a signed quote
- You mainly want more clicks, likes or followers. We steer on enquiries and signed jobs.
- You’d rather try it yourself first. Start in the knowledge base
- You don’t know yet where the leak is. Take the free growth scan first
Related trades and your region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Does Google Ads work for solar panel installers?
Yes, if you do not stay stuck on the broad term. “Solar panel installers” has the highest click price in our list, because that searcher wants an installer. We aim ads at terms like that in your service area and exclude plug-in panels. Read more about Google Ads.
When will I see the first enquiries?
In month 1 we set up the website, the form and the measurement. In months 2 and 3 the ads go live on buying intent. We do not promise a number, but you do see every month what came in and what it cost.
Do you also work for my competitor?
Not in your region. We work with one business per region in each trade, so we never bid against our own client on the same search term.
What does it cost?
That depends on your service area, your goals and what is already in place. In the intro call you get a proposal that fits your situation. Book a free intro call.
Do I need a new website?
Not always. In the baseline we look at whether your current site turns visitors into enquiries. In 9 out of 10 cases it starts with a better foundation, such as pages per type of roof and a form that asks the right questions. More traffic only after that.
Ready for more enquiries?
Choose where your growth should come from. A specialist picks it up within one working day.
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