More enquiries for air con installers
We get air con installers their own enquiries via a website, Google Ads and Google Maps, and track each one to the signed quote. Even before the heat.
100+ businesses and growing
Marketingkenners helpt airco-installateurs aan eigen aanvragen voor single en multi split, airco als verwarming en installaties met meerdere binnenunits. We plannen het Google Ads-budget rond de piek in mei en juni, zorgen dat je in Google Maps staat en laten het formulier ruimtes en buitenunit uitvragen. Elke aanvraag meten we tot de getekende offerte.
The heat arrives, the phone goes wild
An air con unit is rarely planned calmly. After a few warm nights everyone wants one at the same time, preferably this week. The customer searches for what it costs, requests a few quotes and often picks whoever can come and take a look fastest.
Along the way, there are questions your site needs to answer. A single split for the bedroom or a multi split for the whole house? Where does the outdoor unit go, is it allowed by the owners’ association and will the neighbours hear it? Can the air con also heat in winter?
It goes wrong when your site only shows brands and models. Then the customer compares on price per unit and you miss the job with pipework and several indoor units. A good enquiry tells you up front which rooms, which façade and how long the pipes will be.
This is how your customers search
These are the search terms consumers in the Netherlands use to look for an air con installer.
| Search term | Searches per month | Cost per click (highest) |
|---|---|---|
| air con installer | 8.100 | € 3,44 |
| air con installation | 4.400 | € 2,96 |
| air con installation cost | 2.900 | € 1,24 |
| buy and install air con | 2.400 | € 1,91 |
| cost to install air con | 2.400 | € 1,40 |
| air con cost | 1.900 | € 0,91 |
| cost of split air con including installation | 1.000 | € 1,09 |
| air con fitter | 880 | € 5,21 |
Source: Google Ads Keyword Planner, the Netherlands, monthly average from September 2025 to August 2026. Retrieved on 12 October 2026.
Seventeen times as many searches in June
Demand for air con peaks sharply in June. In June 33,100 people search for “air con installer”, in December 1,900. That is more than seventeen times as many. In May it is 9,900, in July 12,100 and in September still 8,100. From December through April it stays between 1,900 and 4,400.
The cost questions follow the same line. “Cost to install air con” goes from 390 searches in December to 14,800 in June. If you only start advertising in June, you pay for clicks from people you can no longer help that month.
That’s why we plan the budget ahead. In the quiet months we build visibility and reviews, so you’re at the top in the peak. In May and June we focus on jobs with several indoor units and on a schedule you can actually deliver. If you also offer air con as heating, that gives you a story of its own to advertise in winter.
- December to April: visibility, reviews and early planning
- May and June: peak, focus on bigger jobs
- July to September: the aftermath of warm spells
What the Growth System does for an air con installer
From the first warm day to the signed quote, set up around your service area and your fitters.
A site that explains the choice
Pages for single and multi split, air con as heating and the position of the outdoor unit, with photos of your own installations.
Google Ads on buying intent
Ads on “air con installation” and “air con installer” in your service area, not on people searching for a portable air con unit.
Visible in Google Maps
A Google Business Profile with reviews and installation photos, so you show up when someone in your town urgently needs a fitter.
Quick response in the peak
Enquiries come in directly with rooms, façade and wishes. An automatic confirmation keeps the customer warm until you call.
Tracked to the quote
We follow every enquiry to the signed quote. That way you see which month and which campaign delivered the most installations.
One business per region
We work with one business per region per trade. Your competitor in the same region won’t get this approach from us.
How it starts for an air con installer
Foundation first, only then buy traffic. That’s how it starts in 9 out of 10 cases.
Day 1, intro call
We map out your service area, your margins, your fitter capacity and your current enquiries. And we tell you honestly whether the system suits you.
Week 1, baseline
We set up tracking through to the quote, so we know how many enquiries come in now and through which channel.
Month 1, foundation
Website and form in order, with pages per type of air con and an enquiry that asks about rooms and outdoor unit. Preferably well before spring.
Months 2 and 3, Google Ads
Google Ads on the terms with buying intent, with the budget planned around the peak. After that we adjust every month.
In the peak, whoever has the enquiry wins
Lead platforms or separate agencies
- In a warm week, several installers get the same enquiry
- You compete mainly on price per unit
- Ads keep running, even when your fitters are fully booked
- You see clicks, but not which job was signed
With Marketingkenners
- Enquiries come in only to you
- Your site explains the difference between a unit and a good installation
- Budget goes up or down with your schedule
- We track through to the signed quote
For air con installers who want to make the most of the peak
If you recognise yourself in most points, an intro call makes sense.
- Your jobs average €2,000 or more, such as multi split or air con with heating
- You want to grow in your own region
- You can follow up enquiries quickly in the peak, even when it’s busy
- You also want work for your fitters outside the summer
- You want to steer on signed installations, not on clicks
- You mainly want more clicks, likes or followers. We steer on enquiries and signed jobs.
- You’d rather try it yourself first. Start in the knowledge base
- You don’t know yet where the leak is. Take the free growth scan first
Related trades and your region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Does Google Ads work for air con installers?
Yes, especially in spring and summer. People searching for “air con installation” want an installation now. We exclude searches for portable air con units and standalone appliances and match the budget to your schedule.
When will I see the first enquiries?
In month 1 we lay the foundation: website, form and tracking. In months 2 and 3 we start with Google Ads. How many enquiries come in then depends heavily on the season, so we don’t promise numbers. If you start in winter, you’re ready for the peak.
Do you also work for my competitor?
No. We work with one business per region per trade. If we choose you, we won’t take on another air con installer in your region.
What does it cost?
That depends on your service area, your ambition and what’s already in place. In the free intro call we look at your situation and then you hear what it costs. You’re not tied to anything.
Do I need a new website?
Not always. If your site is fast, explains the choice between single and multi split and brings in enquiries well, we build on what’s there. Otherwise a new website is often the quickest route to more enquiries.
Ready for more enquiries?
Choose where your growth should come from. A specialist picks it up within one working day.
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