More enquiries for home battery installers
We turn the large search demand for home batteries into your own enquiries for your installation business. From ad to signed quote, measured per step.
100+ businesses and growing
Marketingkenners helpt thuisbatterij-installateurs om de grote zoekvraag naar thuisbatterijen om te zetten in eigen aanvragen. Je website legt capaciteit, terugverdientijd en de combinatie met zonnepanelen uit, en het formulier vraagt naar panelen, omvormer en verbruik. Google Ads richt zich op kopers, met het meeste budget van maart tot en met juni, gemeten tot de getekende offerte.
Lots of interest, little knowledge
Almost everyone with solar panels is thinking about a home battery. With the end of the net metering scheme and feed-in charges, people want to use their own electricity themselves. But most customers don’t know which battery fits.
They can't decide between 10 and 20 kWh, wonder whether their inverter is suitable and want to know when the battery pays for itself. On top of that, they see plug-in batteries in web shops and don't understand why your quote is different.
That's where it goes wrong. The customer compares a bare battery price with your complete installation, including advice, placement and connection. Whoever puts clear explanations and a worked example on their website becomes the party the customer trusts.
This is how your customers search
People search for a home battery by capacity, in combination with their solar panels, and increasingly with the intention to buy.
| Search term | Searches per month | Cost per click (highest) |
|---|---|---|
| home battery | 90.500 | € 2,74 |
| buy home battery | 8.100 | € 3,52 |
| home battery pack | 6.600 | € 2,82 |
| home battery 20 kwh | 6.600 | € 2,86 |
| home battery 10 kwh | 5.400 | € 2,39 |
| battery for solar panels | 4.400 | € 3,08 |
| home battery solar panels | 2.900 | € 3,29 |
Source: Google Ads Keyword Planner, the Netherlands, monthly average from September 2025 to August 2026. Retrieved on 12 October 2026.
March is the biggest month
Search demand for “home battery” peaked in March 2026 with 135,000 searches. From April to June it stayed at 110,000. In October 2025 it hit a low of 49,500, about a third of March. The winter months of December to February were at 60,500.
The buying-intent term “buy home battery” follows the same pattern: 12,100 in March and April, 5,400 in October and December. In August 2026, “home battery” was back at 110,000.
What does that mean for you? Your advertising budget for Google Ads peaks from March to June. In autumn and winter, use the quieter months to build up explanations and reviews, so you're ready when demand rises again.
What we do for a home battery installer
From a customer who is looking around to a customer who books an appointment.
A website that explains and sells
Pages about capacity, payback time and combining with solar panels. With photos of your installations in meter cupboards, garages or storage rooms.
Google Ads for buyers
Ads on terms like “buy home battery” and “battery for solar panels” in your service area. We exclude one-off brand searches and plug-in batteries.
Found locally
A Google Business Profile with reviews from customers in your region, so you're at the top when someone searches for an installer nearby.
Qualifying enquiries
The form asks about the number of panels, the type of inverter and energy usage. That way you know in advance whether a visit is worth it.
Tracking to the quote
We follow every enquiry up to the signed quote. That way you see which search term brings real jobs and which only brings browsers.
One installer per region
We work with one business per trade per region. We don't help another battery installer in your region.
How we start with your installation business
First make sure a visitor enquires, only then bring more visitors.
Day 1: intro call
We discuss your service area, your margins and which batteries you install. Do you also install solar panels or only batteries? We'll tell you honestly whether the system fits.
Week 1: baseline
We measure how many enquiries you get now, where they come from and how many become a quote. Tracking then runs all the way to the signed quote.
Month 1: foundation
Website and form in order, with explanations about capacity and payback time and a form that asks the right questions.
Months 2 and 3: Google Ads
Google Ads on the search terms with buying intent, with the most budget from March to June. From month 3 we build SEO for the many questions about 10 or 20 kWh.
Shared leads or your own enquiries
Lead platforms and separate parties
- An enquiry is often sold to several installers
- The customer compares bare battery prices
- You don't know which inverter or panels are already there
- You don't build anything that lasts
Your own enquiries with Marketingkenners
- The customer enquires with you, not with three others
- Your explanations on the website make the difference visible
- The form asks about panels and inverter in advance
- Website, reviews and findability stay yours
For installers who want to sell batteries seriously
This system fits if you recognise what's below.
- You take on jobs of €2,000 or more
- You want to grow in your own region
- You can follow up enquiries quickly and schedule a home visit
- You'd rather give advice than compete on price
- You want to see every month what your marketing delivers
- You mainly want more clicks, likes or followers. We steer on enquiries and signed jobs.
- You’d rather try it yourself first. Start in the knowledge base
- You don’t know yet where the leak is. Take the free growth scan first
Related trades and your region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Does Google Ads work for home batteries?
Yes, as long as you choose which search terms you advertise on. “Home battery” has a lot of volume, but it also includes many browsers. We focus on terms like “buy home battery” and “battery for solar panels” in your service area. Read more about Google Ads.
When will I see the first enquiries?
In month 1 we set up the website, the form and the tracking. In months 2 and 3 the ads go live on buying intent. We don’t promise a number, but every month you see exactly what came in and what it cost.
Do you also work for my competitor?
Not in your region. We work with one business per trade per region, so we never bid against our own client.
What does it cost?
We discuss that in the call, because it depends on your region, your goals and what's already in place. You get a proposal that fits your situation. Book a free intro call.
Do I need a new website?
Not necessarily. In the baseline we look at whether your site turns visitors into enquiries. Explanation about capacity and payback time is often missing. In 9 out of 10 cases it starts with that foundation, and only then do we buy traffic.
Ready for more enquiries?
Choose where your growth should come from. A specialist picks it up within one working day.
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