Never let an enquiry slip away again
Fast confirmations, reminders and set follow-up of your quotes. That way no enquiry slips through and you sign more jobs.
100+ businesses and growing
Lead follow-up makes sure no enquiry gets left behind. Marketingkenners sets up confirmations, reminders and fixed follow-up steps, from first contact to signed quote and review. Fast follow-up is often the difference between an enquiry and a job: whoever calls first has the best chance.
An enquiry is not yet a job
For us, email marketing is mainly follow-up: the right email at the right moment, from the first confirmation to the request for a review. The goal is simple. More enquiries become a signed quote.
For many tradespeople, revenue leaks away here. An enquiry comes in while you are standing on a roof, and two days later the customer has already called someone else. Or a quote goes out and nobody follows up.
That is a waste of the money you have put into your website and Google Ads . With fixed follow-up you get more out of the enquiries you already receive.
Every enquiry followed up within a minute
Whoever calls first has the best chance. This is how an enquiry runs through the system, without anything being left behind.
- A confirmation within a minute, day and night
- You get an instant alert on who to call
- A reminder if an enquiry is left sitting
- Follow-up until the quote is signed
- 14:02 · New enquiry
Roof renovation · Velp
- 14:02 · Text message to your customer
Thanks for your enquiry! We'll call you today.
- 14:02 · Alert to you
Call within the hour: roof renovation in Velp.
- 16:00 · Reminder
Not called yet? This is your nudge.
- Day 3 · Follow-up
Quote sent. Shall we have a quick call about the schedule?
How we follow up every enquiry
You do not have to remember yourself who you still need to email. The system does the repetitive work, you have the conversations.
Fast confirmation
Within a minute the customer gets a personal confirmation, with what happens next and when you will be in touch.
Everything in one CRM
Every enquiry in one place, with the source and the status from first contact to signed quote.
Appointment reminder
An automatic reminder for the measuring-up or the advice call, so you find yourself at a closed door less often.
Following up quotes
If you hear nothing after a quote, a follow-up email goes out after a set number of days and you get a nudge to call.
Asking for reviews
After a completed job the system asks for a review. That strengthens your Business Profile and your website.
Newsletter for customers
Keep existing customers up to date with projects and seasonal tips, so they think of you for their next job.
From enquiry to review in five steps
This is what follow-up looks like for an average quote request. We tune the timing to your trade.
Enquiry in
The enquiry lands in your CRM with its source. The customer gets an immediate confirmation, you get an alert.
Appointment booked
If the customer books an appointment, a confirmation follows and a reminder the day before.
Quote sent
The quote sits in your pipeline. After a few days without a response, a friendly follow-up email goes out.
Job signed
The status changes to signed. That result also goes back into your tracking, so we see which channel produced it.
Job completed
After handover, a thank-you email with the request for a review. After that the customer stays on your newsletter.
Automatic, but in your tone
Automated emails do not have to sound like a system. We write them in your tone, with your own name underneath and the customer's name in the greeting. A customer should feel that you are replying personally.
The system does the repetitive work: confirming, reminding and following up. You have the real conversations. That leaves you time for the work you are good at.
All results are measurable. We look at how many emails are opened, how many quotes are signed and where customers drop off. Based on that, we adjust copy and timing.
- Your own name and tone
- The customer addressed by name
- Copy and timing adjusted based on figures
This is where enquiries leak away
Does one of these points sound familiar? Then better follow-up will probably bring you more jobs.
- Enquiries sit for a day or longer before you respond
- You do not know exactly which quotes are still open
- You only follow up quotes when you have time
- Customers sometimes forget an appointment
- You rarely ask for a review after a job
- Former customers hear nothing from you after handover
Follow-up in one place
All enquiries in one overview, with fixed steps from enquiry to signed quote.
Following up on gut feeling versus a fixed route
Without fixed follow-up
- Enquiries scattered across email, phone and WhatsApp
- A reply when you have time for it
- Quotes that go quiet
- Reviews only if a customer thinks of it themselves
With the Growth System
- Every enquiry in one place, with its source
- An instant confirmation, even when you are on site
- Fixed follow-up of every quote
- After every job, an automatic request for a review
Follow-up as the fourth link
Follow-up is the fourth link of the Growth System. It connects the enquiries your website generates with the jobs you sign. And it provides the data we need to steer.
Because we also set up your tracking , we see per channel how many enquiries become a signed quote. That information goes back to Google Ads, so your budget goes to the jobs that deliver the most.
You can always call, message or email your regular point of contact. Every month we discuss together what the follow-up has delivered.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
What is email marketing for tradespeople?
For tradespeople, email marketing is mainly about follow-up: confirming enquiries, reminding people of appointments, following up quotes and asking for a review after the job. You also stay in touch with existing customers through a newsletter. The goal is more signed jobs from the enquiries you already get.
Do I need a CRM?
A CRM is a system where you keep track of all your customers and enquiries, with the status of each enquiry. For good follow-up it is almost indispensable, because otherwise you do not know which quotes are still open. We set it up and connect it to your website and your tracking.
Don't automated emails sound impersonal?
Not if they are well written. We write all emails in your tone, with your own name and the customer's name. The system handles the timing, you have the real conversations yourself.
What does email marketing cost?
The cost depends on the software and on how much follow-up you need. Because follow-up is part of the Growth System, we discuss this in the intro call based on your situation. You do not need an advertising budget for it.
How do you measure whether the follow-up works?
We look at how many emails are opened and clicked, but above all at how many enquiries become a signed quote. You see that per channel in your dashboard and we discuss it every month. Based on that, we adjust copy and timing.
Can I also send a newsletter to existing customers?
Yes. A newsletter keeps you in view with customers who are already satisfied, for a next job or a recommendation to the neighbours. We write and send it in your tone, with projects and practical tips from your trade.
Are enquiries being left sitting?
A specialist reviews with you in 30 minutes how enquiries are currently followed up. Free, via video.
Marketingkennersonline · reply within one working day