Marketing for bathroom specialists and bathroom installers
Marketingkenners makes sure a bathroom specialist or bathroom installer gets their own enquiries for complete bathroom renovations. With a website, Google Ads and Google Maps, tracked through to the signed quote.
100+ businesses and growing
Marketingkenners helpt badkamerspecialisten en badkamerinstallateurs aan eigen aanvragen voor complete badkamerrenovaties. Met foto’s van eigen opleveringen, een formulier dat de huidige badkamer, wensen en startmoment uitvraagt en Google Ads op badkamer renoveren, met het meeste budget rond de piek in september. We meten elke aanvraag tot de getekende offerte.
A new bathroom is chosen with the eyes
A bathroom renovation starts with inspiration and a question about money. The customer looks up what a new bathroom costs, wavers between a walk-in shower and a bath and wants to know how long the house will be without a shower. Then comes a showroom visit or an appointment at home.
At that point the customer compares two or three companies. Do you do everything yourself, from demolition and plumbing to tiling, or do you work with subcontractors? Does the customer see a design beforehand? How many weeks are there between approval and start? Whoever makes that clear up front gets the appointment.
It often goes wrong at the enquiry. A form with only a name and phone number attracts many price shoppers. Then you drive out for a survey to someone who mainly wants to know what the cheapest option is.
This is how your customers search
This is what homeowners in the Netherlands search for when they are considering a new bathroom or a bathroom renovation.
| Search term | Searches per month | Cost per click (highest) |
|---|---|---|
| renovate bathroom | 5.400 | € 13,92 |
| new bathroom cost | 1.900 | € 3,83 |
| bathroom remodel | 1.600 | € 9,68 |
| bathroom renovation cost | 1.600 | € 7,47 |
| bathroom remodel cost | 1.300 | € 4,78 |
| bathroom installer | 1.000 | € 9,84 |
| bathroom cost | 880 | € 3,22 |
Source: Google Ads Keyword Planner, the Netherlands, monthly average from September 2025 to August 2026. Retrieved on 12 October 2026.
September is the bathroom month
Search demand for renovating a bathroom peaks in September with 12,100 searches. After that it drops to a flatter level, with a small uptick in January and March (6,600). In July it is 3,600, less than a third of September. Remodelling a bathroom shows the same picture, with 3,600 searches in September and 1,000 in July.
For your planning, this means most plans take shape in autumn. Between the first search and the work itself there is often a showroom visit, a design and a lead time, so September fills your diary for the months after. Put most of your budget into September Google Ads and keep it lower in summer.
- September: highest search demand for bathroom renovation
- January and March: a small pick-up
- July: less than a third of September
What the Growth System does for a bathroom specialist
Six parts that work together to bring in more complete bathroom renovations.
A website that delivers enquiries
Photos of bathrooms you have completed yourself, an explanation of your way of working from demolition to handover and a clear button for a showroom visit or survey.
Google Ads on buying intent
Ads on bathroom renovation, bathroom remodelling and bathroom installer in your service area. With click prices of almost €14, we exclude everything that does not lead to a renovation.
Found on Google Maps
A Google Business Profile with photos of your bathrooms and reviews after every handover, so you stand out in the local map pack.
Enquiries without price shoppers
The form asks about the current bathroom, the wishes, photos and the desired start. That way you know in advance whether a survey is worth it.
Tracking to the quote
You see which enquiries became a signed bathroom job and which channel they came from.
One bathroom business per region
We work with one business per trade per region. So we do not help another bathroom specialist in your area.
How we start with your bathroom business
A fixed rhythm for the first three months, then we adjust every month.
Intro call on day 1
We map out your market, your margins and your current enquiries, from showroom visit to signed quote. We tell you honestly whether the system fits.
Baseline in week 1
We measure every enquiry through to the quote, so you see which bathrooms came from Google Ads, Google Maps or your website.
Foundation in month 1
Website and conversion in order: real project photos, your way of working in steps and a form that asks for photos of the current bathroom. In 9 out of 10 cases, this is where it starts.
Google Ads in months 2 and 3
Ads on bathroom renovation and remodelling in your service area, with most of the budget in autumn. From month 3 comes SEO, then we adjust every month.
Your own enquiries instead of a quote round
Lead platforms and separate parties
- The same enquiry often goes to several bathroom businesses
- The customer mainly compares prices per square metre
- You know little in advance about the current bathroom
- You build up few reviews and little reputation of your own
With Marketingkenners
- Enquiries come in only to you
- The customer has already seen your work before you arrive
- The form collects wishes, photos and start date
- Every handover produces a review and a project photo
Does the Growth System suit your bathroom business?
It works best if you recognise this.
- Your jobs are worth €2,000 or more, such as a complete bathroom renovation
- You want to grow in your own region
- You can respond within a working day and quickly arrange a survey or showroom visit
- You have photos of bathrooms you have completed yourself
- You want to know which enquiry became a signed quote
- You mainly want more clicks, likes or followers. We steer on enquiries and signed jobs.
- You’d rather try it yourself first. Start in the knowledge base
- You don’t know yet where the leak is. Take the free growth scan first
Related trades and your region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Does Google Ads work for bathroom specialists?
Yes, if you advertise with focus. Bathroom renovation has a highest click price of almost €14, so every click has to go to a page that convinces. We only advertise in your service area and exclude searches that do not lead to a renovation. Read more about Google Ads.
When will I see the first enquiries?
In month 1 we lay the foundation, in month 2 the ads start. From then on enquiries can come in. How many depends on your region, your budget and the season, and we make no promises on that. You do see every month what came in.
Do you also work for my competitor?
Not in the same region. We work with one business per region in each trade. So we don't help two bathroom companies in the same area at the same time.
What does it cost?
That depends on your region, your goals and what is already in place. In the intro call we look at what is needed and you get a tailored proposal. That is why we don't state a fixed amount here.
Do I need a new website?
Not always. Sometimes better project photos, a clear way of working and a smarter form are enough. In 9 out of 10 cases, it does start with the foundation. Read more about website design.
Ready for more enquiries?
Choose where your growth should come from. A specialist picks it up within one working day.
Marketingkennersonline · reply within one working day