SEO in Antwerp for construction and technical trades
We make sure trade businesses in Antwerp are found by people with a job to do, in the city, the districts and the surrounding area. We measure it in quote requests, not visitors.
100+ businesses and growing
Marketingkenners makes sure trade businesses in Antwerp get found by people with a job, in the city, the districts and the outskirts. We map out the competition per service, write pages in Flemish search terms featuring projects from the region and set up your Google Business Profile for Google Maps. Our office is in Arnhem, we work by video and measure the result in quote requests.
SEO for trade businesses in Antwerp
SEO in Antwerp means you come out on top when someone in the city or its outskirts is looking for a tradesperson. Think of the owner of a terraced house in Borgerhout who wants a new roof, or a property manager looking for a contractor for the facade of a block of flats in Wilrijk.
Antwerp is the biggest and busiest market in Flanders. For almost every service, strong businesses are already at the top. That’s why we first look at who ranks for your service now, and where there is still room: in a district, a specific job or a municipality on the outskirts.
Our office is in Arnhem, about a two-hour drive from Antwerp. We work via video. You have a fixed point of contact and a meeting every month in which we discuss what SEO delivers.
- Competition mapped per service
- Pages per district where it pays off
- Measured down to the quote
From page 3 to the top, step by step
SEO is not a trick but a build-up. Click through the steps and see how a service page climbs.
Your page is on page 3. Almost nobody clicks there any more.
- 1vergelijker.be
- 2bedrijvengids.be
- 3woonblog.nl
- 4dakwerkers-vlaanderen.be
- 5werkspot.nl
- 6klusportaal.nl
- 7offertevergelijk.nl
- 8bouwforum.nl
- 9thuis-tips.nl
A city of districts
Antwerp is one city, but many residents search by their district or their municipality. You can see that in the searches.
The districts
For their residents, Berchem, Deurne, Merksem, Hoboken and Ekeren are places in their own right. People often type “dakwerker Deurne” instead of Antwerp.
Old and new homes
A townhouse in Zurenborg calls for different jobs than a new-build flat on the Eilandje. Your pages respond to that.
Owners’ association and property manager
Many people in Antwerp live in a flat. Roof work and facade work there go through a property manager, who searches and compares differently from a private customer.
The outskirts
Mortsel, Edegem, Kontich, Schoten and Brasschaat are just around the corner. Competition there is often lower and the jobs are just as valuable.
More about SEO Antwerp
1. Competitor check. We look at who is currently at the top in Antwerp for your services and what makes their pages strong.
2. Flemish keywords per area. We determine which combinations of service and district or municipality give you the best chance, using the words people in Antwerp actually use.
3. Pages and projects. We write pages per service and put finished jobs in the city and its outskirts online as proof.
4. Business Profile and reviews. We set up your Google Business Profile for Google Maps and help you ask for reviews in a structured way.
5. Monthly adjustments. We discuss via video what SEO delivers and shift time to what brings in jobs.
For a search like “chauffagist Antwerpen”, Google first shows a map with three businesses. That’s where you want to be. Your Google Business Profile weighs heavily in that.
We make sure your categories, services and service area are correct, that you post regularly and that your name, address and phone number are the same everywhere. Google mainly shows you around your own business address. If you’re based in Schoten, you’re stronger there than in Hoboken. That’s why we add pages to the map for the areas further away.
Reviews count, for Google and for your customer. We help you set up a fixed routine to ask for a review after every job.
In Flanders people search for a “dakwerker”, a “schrijnwerker” or a “chauffagist”. If you write your site with Dutch words such as “dakdekker” or “cv-monteur”, you miss out on a large share of searches. We write your pages in the words your customers use themselves.
The renovation obligation plays a part too. Anyone who buys a home with a poor EPC label has to renovate it within five years. That generates searches for roof insulation, new windows and heating. A page that answers those questions clearly attracts customers who are making a decision now.
SEO takes time. If you want enquiries in the meantime, we set up Google Ads to target searches with buying intent in your municipalities. And with tracking right down to the quote you can see which enquiries come from Google.
Also in this region
More in Antwerp
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Yes. Our service area is the Netherlands and Belgium, and we already work for businesses in Belgium. Our office is about a two-hour drive from Antwerp. The intro call and the monthly meeting happen by video, and after that you have a fixed point of contact.
A .be domain helps a little, because it shows Google and your customer that you work in Belgium. It carries less weight than what’s on your site. Flemish words, your service area, a Belgian address and phone number and a good Business Profile count for more. If you already have a .nl site with a good history, we won’t just switch it over.
That depends on your services and where you work. People in Deurne or Berchem sometimes search by their district instead of Antwerp. If you do a lot of work there and have projects there, a dedicated page with real content can pay off. Near-identical pages with just a different name actually harm your visibility.
Expect six months to a year for the first clear improvements. In Antwerp the competition is fierce, so it depends heavily on your service, the state of your site and how many pages are needed. Once you rank high, it often stays that way for a long time.
That depends on your site, your competition and how large your service area is. That is why we do not name a standard price. In a free intro call we look at your situation and you get a plan with a clear cost overview.
Are you found for what counts?
A specialist goes through your visibility in Google with you in 30 minutes. Free, via video.
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