SEO copy that convinces customers
We write SEO copy that gets found by people with a job and convinces them to request a quote.
100+ businesses and growing
Marketingkenners schrijft SEO-teksten voor vakmensen die gevonden worden door mensen met een klus en bezoekers overtuigen om een offerte aan te vragen. Elke pagina krijgt een hoofdonderwerp, beantwoordt de zoekvraag direct en heeft een duidelijke volgende stap. We schrijven in jouw toon, jij leest mee voor de livegang en daarna volgen we de posities.
What writing SEO copy involves
SEO copy is web copy written for two readers at once: your potential customer and the search engine. It answers the question someone searches with, using the words that person uses themselves.
We look at the search terms from the keyword research and at how competitors use them. We work those words naturally into the copy, without stuffing. That way your page ranks higher and the visitor immediately finds what they are looking for.
Good SEO copy does not stop at being found. It shows what you do, why you can be trusted and how someone makes an enquiry.
- Higher rankings on your keywords
- Trust as a tradesperson
- More enquiries from the same visit
From page 3 to the top, step by step
SEO is not a trick but a build-up. Click through the steps and see how a service page climbs.
Your page is on page 3. Almost nobody clicks there any more.
- 1vergelijker.nl
- 2bedrijvengids.nl
- 3woonblog.nl
- 4dakdekkers-nederland.nl
- 5werkspot.nl
- 6klusportaal.nl
- 7offertevergelijk.nl
- 8bouwforum.nl
- 9thuis-tips.nl
What good SEO copy does
Copy written only for Google convinces nobody. Copy that is only pretty does not get found. These six points are in every page we write.
Answers the search question
The copy gives a direct answer to what someone is looking for, not only at the bottom of the page.
Speaks your customer's language
No trade-magazine language, but the words homeowners and clients use themselves.
Builds trust
Way of working, projects, reviews and quality marks that you really have, placed where doubt arises.
Leads to an enquiry
Every page has a clear next step, such as a quote form or a phone number.
Citable by AI
Short, clear answers and correct facts that AI assistants can pick up.
Local where it needs to be
Your service area is naturally in there, so you are found in the places where you work.
Written from your trade
Copy about roof insulation or heat pumps has to be right. That is why we start with a conversation about your business, your customers and the questions you keep hearing on site or on the phone. Those questions are often exactly what people search for.
We watch trade jargon. Where your customer does not know the word, we explain it. Where a term actually draws search traffic, we use it. If we do not yet know a subject well, we read up first and let you read along.
That way you get copy that sounds like you, and that you can send to a customer with confidence. Also read how we work with search intent .
What we write for you
- Service pages per trade
- Pages for your service area, with real local content
- Frequently asked questions customers really ask
- Knowledge articles and blogs
- Project pages of completed jobs
- Improvements to existing copy that is slipping
Intro call
We get to know your business and your customers. Who are they and what are they searching for?
Linking keywords
Every page gets a main topic and the keywords that go with it.
Writing
We write in your tone of voice, with the keywords worked in naturally. You read along before anything goes live.
Monitoring
As soon as the pages are online, we track the rankings. If a page slips, we adjust it.
Discussed monthly
In the monthly meeting you see what the copy delivers in visits and enquiries.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
What is SEO copy?
SEO copy is web copy written for both your visitors and search engines. It answers the search question with the words your customer uses themselves. That way you rank higher in Google and convince visitors faster.
How do you work in keywords without the copy reading unnaturally?
We write from the visitor's question and work the keyword in at logical places, such as the title, the first paragraph and a subheading. Beyond that, we simply write good, natural language. Copy that reads well keeps visitors longer, and that helps your rankings too.
Do you also write for my trade?
We mainly write for tradespeople in construction and technical trades, such as roofers, contractors and installers. We first immerse ourselves in your target group and trade jargon. Where we do not yet know a subject, we read up on it and let you read along.
How long before SEO copy delivers results?
Small changes to existing pages sometimes give a better ranking within a few weeks. For new pages it usually takes at least six months before you see reliable results. New websites often need more time than sites that have existed longer.
Does SEO copy also work for AI assistants?
Yes, if it is well structured. We start sections with a direct answer and keep facts correct and verifiable. Such copy is cited more often by ChatGPT and Google AI Overviews.
Are you found for what counts?
A specialist goes through your visibility in Google with you in 30 minutes. Free, via video.
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