SEO in Ghent for trade businesses
We make sure trade businesses in Ghent are found by people planning a renovation, in the city and across East Flanders. We measure it in quote requests, not visitors.
100+ businesses and growing
Marketingkenners makes sure trade businesses in Ghent get found by people planning a renovation, in the city, the sub-municipalities and East Flanders. We write pages in Flemish search terms that answer renovation questions, put projects from the region online and set up your Google Business Profile. Our office is in Arnhem, we work by video and measure the result in quote requests.
SEO for trade businesses in Ghent
SEO in Ghent means you come out on top when someone in the city or the region is looking for a tradesperson. It’s often about renovation. A couple who bought a terraced house in Sint-Amandsberg and need the roof insulated, or an owner in Gentbrugge who wants to replace their windows.
Renovation customers search differently from someone with a leak. They read up first, with questions like “dak isoleren oude woning” or “wat eerst renoveren”. If you answer those questions on your site, you’re already in view before the customer asks for a quote.
Our office is in Arnhem, about a two-and-a-half-hour drive from Ghent. We work via video. You have a fixed point of contact and a meeting every month in which we discuss what SEO delivers.
- Found in the research phase
- Pages per sub-municipality where it pays off
- Measured down to the quote
From page 3 to the top, step by step
SEO is not a trick but a build-up. Click through the steps and see how a service page climbs.
Your page is on page 3. Almost nobody clicks there any more.
- 1vergelijker.be
- 2bedrijvengids.be
- 3woonblog.nl
- 4dakwerkers-vlaanderen.be
- 5werkspot.nl
- 6klusportaal.nl
- 7offertevergelijk.nl
- 8bouwforum.nl
- 9thuis-tips.nl
A city with many sub-municipalities
Ghent is bigger than the city centre. Many residents search by their own sub-municipality or by the municipality just outside the city.
The nineteenth-century belt
Ledeberg, Sint-Amandsberg and Gentbrugge have lots of older terraced houses. There it’s often about roofs, façades, insulation and windows.
The sub-municipalities
Mariakerke, Drongen, Wondelgem, Oostakker and Zwijnaarde are a place of their own to the people who live there. People there often search by their own name.
Renovation and grants
Buyers of a home with a poor EPC rating have to renovate within five years. They look for explanations of the approach and grants before they call.
Around the city
Merelbeke, Destelbergen, Lochristi, De Pinte and Deinze are part of many service areas. Competition there is often lower.
More about SEO Ghent
1. Intro call by video. We discuss your market, margins and current enquiries. Honestly, even if SEO is not the best step right now.
2. Flemish keywords per area. We determine which combinations of service and sub-municipality give you the best chance, and which renovation questions your customers ask.
3. Pages with real content. A page per service with local content, such as jobs nearby and answers to renovation questions. No copies with a different place name.
4. Business Profile and reviews. We set up your Google Business Profile for Google Maps and help you ask for reviews in a structured way.
5. Measure and adjust. We measure every enquiry through to the quote and discuss via video every month what SEO delivers for you.
For a search like “dakwerker Gent”, Google first shows a map with three businesses. That’s where you want to be. Your Google Business Profile weighs heavily in that.
We make sure your categories, services and service area are correct, that you post regularly and that your name, address and phone number are the same everywhere. Google mainly shows you around your own business address. If you’re based in Lochristi, you add pages to the map for Ghent and the sub-municipalities where you also work.
Reviews count, for Google and for your customer. With renovation, a customer wants to read how others experienced the job. We help you set up a fixed routine to ask for a review after every job.
In Flanders people search for a “dakwerker”, a “schrijnwerker” or a “chauffagist”. If you write your site with Dutch words, you miss out on a large share of searches. We write your pages in the words your customers use themselves, and measure per search term what comes in.
SEO usually needs six months to a year to really take off. In that time you do not want to sit still. That is why we often start by using Google Ads to target searches with buying intent in Ghent and the surrounding area. Once you rank organically at the top, you can lower your ad budget there.
If your site doesn’t yet have pages that win over renovation customers, we’ll tackle that together with a website in Ghent.
Also in this region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Yes. Our service area is the Netherlands and Belgium, and we already work for businesses in Belgium. Our office is about a two-and-a-half-hour drive from Ghent. The intro call and the monthly meeting happen by video, and after that you have a fixed point of contact.
A .be domain helps a little, because it shows Google and your customer that you work in Belgium. It carries less weight than what’s on your site. Flemish words, your service area, a Belgian address and phone number and a good Business Profile count for more. If you already have a .nl site with a good history, we won’t just switch it over.
Yes. Even if you work at the customer’s home, people search for your service combined with Ghent or their sub-municipality. With local SEO and a well set-up Business Profile, you appear on the map and in the search results for your own service area.
Allow six months to a year for the first clear improvements. It depends on your competition, the state of your site and how many pages are needed. Once you rank high, that often stays so for a long time.
That depends on your site, your competition and how large your service area is. That is why we do not name a standard price. In a free intro call we look at your situation and you get a plan with a clear cost overview.
Are you found for what counts?
A specialist goes through your visibility in Google with you in 30 minutes. Free, via video.
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