Website design in Ghent
We build websites for trade businesses in Ghent and East Flanders that bring in quote requests. Web design for renovation work, built in WordPress so you can edit everything yourself.
100+ businesses and growing
Marketingkenners builds websites for trade businesses in Ghent and East Flanders that do a lot of renovation work, focused on quote requests. We build the site around your own projects, per service and per type of home, and every enquiry carries a source. We build in WordPress with Elementor, so you can edit copy and projects yourself. Our office is in Arnhem, and we work together by video.
A website for a city that’s renovating
Ghent and the surrounding municipalities have a lot of older homes. Terraced houses in Ledeberg and Sint-Amandsberg, town houses around the Coupure, workers’ cottages in Gentbrugge. Many of them will be renovated in the coming years.
People who buy a home like that don’t pick a tradesperson on gut feeling. They want to see that you know old roofs, facades and joinery, and that you’ve done similar work before. A site with generic copy and stock photos won’t convince them.
That’s why we build your website around your own projects. Every page shows what you do, for which type of home and what the next step is. That way your site turns a hesitant visitor into a quote request.
- Job sites before and after, as proof
- Pages per type of renovation
- Every page with a clear next step
From business card to a site that rings
Drag the slider and see the difference between a site that just sits there and a site that brings in enquiries.
We are a reliable company with years of experience in all kinds of roofing work. Feel free to get in touch for more information.
- One messageWhat you do and for whom, in one sentence.
- Call and quoteThe action is always in view.
- ProofReviews and your own project photos at the top.
- Short formA few fields, no long questionnaire.
Four jobs for a site in Ghent
A renovation customer reads more than someone with an urgent repair. Your site has to help them through that decision.
Answering renovation questions
What needs to happen first after the purchase, what can be done together and how long does it take? Anyone who sees those questions answered on your site asks for a quote sooner.
Proof per type of home
A terraced house, a period townhouse or a new build in Zwijnaarde each call for their own photos. Your projects are sorted by type, so visitors recognise their own home.
Fast loading on a mobile phone
A site that loads instantly on a phone. Anyone who has to wait clicks back to the next one in the search results.
Tracking to the quote
Every enquiry carries a source. That way you see whether a job came in via Google, your Business Profile or an ad.
Just a site or a site that counts
A standalone website
- Done at launch, then you’re on your own
- You don’t know which page brings in quotes
- Being found and advertising are a separate project
- Changes go through an email and an invoice
With Marketingkenners
- After going live we measure and improve every month
- Every enquiry carries a source
- Site, SEO and Google Ads work together
- You edit it yourself in Elementor, we help where needed
More about website design Ghent
We build your website in WordPress with Elementor. Elementor is a visual editor: you click on a text or photo and change it directly on the page. A finished renovation in Merelbeke or Destelbergen, you add it yourself.
We use Elementor's standard building blocks and don't lock anything into code. That makes you less dependent on us or on another web designer. What you see, you can also edit.
Extra components, such as a calculator or a link with your planning or CRM, we build as a separate block. You place it on a page with one click. We handle hosting and maintenance in-house.
Edit texts, photos and jobs yourself · One quote form for the whole site · Hosting and maintenance in-house
1. Intro call by video. We map out your market, your margins and your current enquiries. And we tell you honestly whether a new site is needed or whether sharpening up is enough.
2. Baseline. In the first week we set up tracking on your current site. That way we see where visitors drop off now.
3. Copy and design. We determine which pages you need per service and per type of home. Then we design and build mobile first, with your own job site photos and in Flemish wording.
4. Going live and adjusting. After launch we measure every enquiry. In the monthly video meeting you see what the site delivers and what we’re improving.
Our office is in Arnhem, about a two-and-a-half-hour drive from Ghent. That’s why we work via video: the intro call, the feedback on the design and the monthly meeting. You’re always welcome to come by in Arnhem, but it isn’t necessary.
Many customers of a Ghent trade business don’t live in the city itself. They live in sub-municipalities such as Mariakerke, Drongen or Oostakker, or in Lochristi, Deinze and Aalst. Because of the renovation obligation, buyers of a home with a poor EPC label get five years to renovate. They read up first, and your site needs to catch that with a clear explanation of your approach.
Want to be found outside the city too? Then we combine the site with SEO in Ghent and fast traffic via Google Ads.
Also in this region
What customers say on Google.
I'm very happy with the collaboration. They're very engaged and we're seeing a nice rise in enquiries.
A lot has been achieved in online marketing in half a year. Niels is always well prepared and comes with concrete suggestions and recommendations.
Our sales have risen sharply since we started working together. Marketing is finally truly measurable. Highly recommended!
They listened carefully to our wishes, thought along actively and everything is professionally and sharply put together.
Thom and Niels know what they're doing, they get the most out of our website and know how to translate our technical knowledge into language consumers can understand.
Our photobooth sales shot up straight away and the website looks super sleek. They think along well with new ideas.
When it comes to CRO, SEO and SEA, the guys deliver visible results time after time. They work in a structured and focused way.
Thom put our website at the top of Google like a shot. He keeps all his agreements, correctly and reliably.
I had previously been let down by another agency, but Thom and Niels exceeded all expectations.
They know their stuff, are very pragmatic and proactive, and importantly: they keep their agreements. A pleasure to work with.
Thom and Niels helped me with my SEO and Google Ads, and as a result I've gained a lot of new customers!
We're very happy with how they think along and with the improvements to our sites and online visibility.
Always on hand and thinking along. Highly recommended for entrepreneurs looking for a top-sport mentality.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Web design is the design: how your site looks, how the pages are structured and where the buttons go. Having a website built is the whole process, from copy and design to build, hosting and tracking. Anyone in Ghent searching for web design usually means that whole process. We do both, with quote requests as the goal.
That depends on the number of pages, the components you need and whether we sharpen up an existing site or build something new. That's why we don't quote a standard price. In a free intro call we look at your situation and you get a proposal with a clear cost breakdown.
Yes. We build in WordPress with Elementor, a visual editor where you change text and photos directly on the page. We don’t lock anything into code, so you and your team can update job sites, projects and copy yourselves.
No, but it is the first thing we tackle together. With renovation work, before and after photos are the most convincing. We agree which jobs you’ll photograph in the coming weeks and how, so your site already shows real proof at launch.
Yes. Our service area is the Netherlands and Belgium, and we already work for businesses in Belgium. Our office is about a two-and-a-half-hour drive from Ghent. The intro call, feedback on the design and the monthly meeting happen by video, and after that you have a fixed point of contact.
Does your website bring in enough enquiries?
In 30 minutes a specialist walks you through your current site. Free, via video.
Marketingkennersonline · reply within one working day