Link building that builds your authority
With link building we collect references from sites Google trusts. That way you rank higher than competitors with comparable pages.
100+ businesses and growing
Marketingkenners bouwt links op voor vakmensen vanaf websites die passen bij hun vak en regio, zoals leveranciers, woonblogs, lokale nieuwssites en verenigingen. Elke goede backlink geeft Google meer vertrouwen in je site, wat helpt bij hogere posities. We kiezen voor een paar sterke, natuurlijke links per keer en combineren linkbuilding met SEO-teksten en technische SEO.
What link building involves
Link building is collecting links from other websites to your site, also called backlinks. Every good link is a recommendation in Google's eyes. The more relevant sites with a good reputation link to you, the more trust your site gets.
That trust is called authority. It is the third pillar of SEO, alongside content and technology. Two roofers with equally good pages? Then the one that better sites link to often wins.
Mentions on other sites also count for AI assistants. When ChatGPT or Google AI Overviews recommend a tradesperson in your region, they look at what is on the web about your business.
- More trust with Google
- Higher rankings on your most important keywords
- Mentioned more often in AI answers
From page 3 to the top, step by step
SEO is not a trick but a build-up. Click through the steps and see how a service page climbs.
Your page is on page 3. Almost nobody clicks there any more.
- 1vergelijker.nl
- 2bedrijvengids.nl
- 3woonblog.nl
- 4dakdekkers-nederland.nl
- 5werkspot.nl
- 6klusportaal.nl
- 7offertevergelijk.nl
- 8bouwforum.nl
- 9thuis-tips.nl
Which backlinks really count
Not every link is worth the same. One link from a relevant site does more than a hundred links from sites nobody visits.
Relevant to your trade
Links from sites about construction, housing, energy or installation carry more weight than links from random sites.
From your own region
Local news sites, clubs and business networks show Google where you are active.
With a good reputation
A link counts for more if the site itself has a lot of trust and attracts real visitors.
Arising naturally
Links that are there because your content adds something carry more weight than bought links in a link package.
Link building for a roofer
Say you are a roofer and want to rank higher for “replace flat roof” in your region. We first look at which sites suit you well. Think of the suppliers of your roofing materials, a home blog about making homes more sustainable or a local news site.
For a home blog we write a useful article, for example about when it is better to replace a flat roof than repair it. If the blogger publishes it and names your business as the tradesperson, you have a valuable backlink. The blogger gets good content, you get visibility and Google sees that you are taken seriously in your trade.
There are opportunities closer to home too. A mention on the site of a sports club you sponsor, or on a supplier's list of installers, is quickly arranged and fits your region.
Making a plan
We find out which sites suit your trade and region and where your competitors get their links from.
Creating content
We create something worth sharing: handy tips, an interview or an article drawing on your expertise.
Making contact
We approach relevant bloggers and websites. If they publish the content, you have a new backlink.
Measuring and adjusting
We track which links deliver rankings and enquiries and adjust the approach accordingly.
Lasting links instead of quick packages
Bought link packages
- Hundreds of links at once
- From sites without real visitors
- No connection to your trade or region
- Risk of a lower position in Google
Our approach
- A few strong links at a time
- From sites people actually read
- Matching your trade and service area
- A backlink profile that lasts for years
Link building does not work in isolation
Links alone are not enough to reach the top. A backlink to a slow page with thin copy delivers little. That is why we always combine link building with SEO copy and technical SEO.
A well-maintained Google Business Profile and accurate listings in business directories are part of it too. They strengthen your local visibility and help AI assistants recognise your business.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
What is link building?
Link building is collecting links from other websites to your site. Google sees every good link as a recommendation, which gives your site more authority. That helps you rank higher in the search results.
What is a good backlink?
A good backlink comes from a site with a good reputation that fits your trade or region. Links that arise by themselves because your content adds something carry the most weight. Bought links from sites without visitors deliver little or even do harm.
Can I buy backlinks?
You can, but it is risky. Cheap link packages often come from low-quality sites, and Google can rank you lower for it. We focus on natural links from relevant sites, so your backlink profile stays healthy.
Can I do link building myself?
Yes, certainly locally. Ask suppliers, clubs you sponsor and partners for a mention with a link. If you want to go further, we help you with a plan or take it over.
How long before link building has an effect?
Link building is a long-term approach. New links usually need a few months before they noticeably work through in your rankings. The effect then lasts a long time, because good links stay in place.
Are you found for what counts?
A specialist goes through your visibility in Google with you in 30 minutes. Free, via video.
Marketingkennersonline · reply within one working day