What is Leadinfo and what can you do with it?
Many businesses invest time and money in their website and campaigns, but have no idea who exactly is visiting. You see visitors in Google Analytics, but they remain anonymous. And that is often where much of the value lies. Because imagine you could see which companies are viewing your website, which pages they find interesting and how often they come back. Then it suddenly becomes a lot easier to follow up in a targeted way or to adjust your marketing.
- 2 min read
That is exactly what Leadinfo makes possible.
Leadinfo is software that shows which companies visit your website. Not based on cookies, but through IP recognition. The system links those IP addresses to company information from public sources, such as the Dutch Chamber of Commerce. That gives you, in one overview, who is coming to your site, where they come from, and what exactly they do there.
So you don’t get a long list of random visitors, but an overview of concrete companies. Including information on industry, size, location and, for example, the pages they have viewed. That doesn’t just give you insight, it also creates opportunities.
What can you do with Leadinfo?
Leadinfo helps you get more out of your existing website traffic. That is especially interesting for B2B companies. After all, you know that if someone is on your site, there is at least some interest. But if you do nothing with that, you can easily miss that opportunity.
With Leadinfo you can:
1. Gain insight into your target audience
You see which companies are interested, which pages they view and how often they come back. That lets you see, for example, whether your campaigns are attracting the right companies.
2. Follow up leads in a targeted way
If you see that a particular company visits your pricing page several times, you know there is serious interest. You can approach that lead in a targeted way, via LinkedIn or email, for example.
3. Automate your sales process
You can set it up so that a notification automatically goes to sales when an interesting company visits your site. You can also pass leads straight on to your CRM or newsletter system.
4. Improve your campaigns
Because you see which source or campaign a visitor comes in through, you can also judge whether those campaigns are reaching the right audience. That lets you advertise more smartly.
5. Get more conversions from your site
With tools like the Leadinfo form you can ask visitors to get in touch at the right moment. And because the form automatically fills in certain fields, the barrier is low.
Who is Leadinfo interesting for?
Leadinfo is especially suitable for businesses that target other businesses. So if you work in B2B and want to know better who visits your site and how to get more out of it, Leadinfo is worth considering. Especially if you’re already active with content, ads or sales, it offers a valuable addition.
It gives you the insights you normally miss. And it helps you respond faster, more personally and more smartly to potential customers.
Want to get started yourself?
Want to know whether Leadinfo suits your organisation? Or are you curious how you can use it alongside your existing marketing and sales activities? Feel free to get in Contact with us. We’re happy to think along on a smart, practical approach, so that you actually get something out of it.
Leadinfo shows which companies visit. Making sure more of the right companies visit is a different trade: we do that with Search engine advertising and SEO. Request a free growth scan if you want to know where you stand now.
Frequently asked questions
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Mag je Leadinfo gebruiken onder de AVG?
Leadinfo herkent bedrijven via hun IP-adres en koppelt dat aan openbare bedrijfsgegevens, niet aan individuele personen. Het verwerken van bezoekersgegevens valt wel onder de privacywetgeving. Vermeld het gebruik daarom in je privacyverklaring en check bij twijfel de voorwaarden van Leadinfo zelf.
Ziet Leadinfo ook particuliere bezoekers?
Nee, Leadinfo herkent alleen bedrijven. Mensen die thuis of via een mobiel netwerk surfen, zijn via hun IP-adres meestal niet aan een bedrijf te koppelen. Voor bedrijven die vooral voor particulieren werken, is de tool daarom minder geschikt.
Wat doe je met een bedrijf dat je in Leadinfo ziet?
Volg het snel en gericht op, bijvoorbeeld via LinkedIn, e-mail of telefoon, met een boodschap die aansluit op de pagina’s die het bedrijf bekeek. Leg de opvolging vast in je CRM, zodat je ziet welke bezoeken tot een gesprek of opdracht leiden. Zo pakken wij lead follow-up .
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