6 ways to build a website that converts
When you have a website, of course you want it to be a converting website. One of the most important goals of a website is to turn visitors into customers or leads, in other words to convert them. But how do you make your website a real conversion machine? It can sometimes be hard to tell what works and what does not, especially if you are just starting out with your first website.
- 4 min read
Fortunately, there are proven ways to increase conversions on your website. In this blog we give you 6 practical tips to make your website a success. Whether you are just starting out with your first website or have been at it for a long time, this guide is for anyone who wants to get better results from their website.
Follow these tips and you will see that the Conversion of your website rises and that it becomes easier to turn visitors into customers or leads. Let's now look at the 6 ways to build a converting website.
A clear goal
A clear goal is important for taking focused action and reaching your target. Knowing who your target audience is and what they need helps you communicate and act in a more targeted way. Add a clear call-to-action to encourage visitors to take action, and evaluate regularly so you can adjust and increase conversion.
A good design
A good design matters a great deal for a converting website. A professional, attractive design can make visitors feel welcome on your website and help them move around it easily. This can contribute to higher conversion, because visitors stay on your website longer and find what they are looking for more easily.
For a good website design, it is important to consider the following aspects:
- Use a professional-looking theme or have a professional design made.
- Make sure the navigation is user-friendly.
- Use clear and appealing images.
- Make sure the text is easy to read.
- Make sure the layout looks professional.
Relevance for a converting website
An important part of a converting website is relevance. By offering your target audience relevant content, you can keep them interested. This makes it easier for them to find what they are looking for. It can contribute to higher conversion. Visitors stay on your website longer and find what they are looking for more easily.
To offer relevant content, it is important to know who your target audience is and what their needs and interests are. Regularly checking whether your content is still relevant to your target audience can also help increase conversions.
A clear call to action for a converting website
A clear call to action prompts visitors to take a specific action. Examples are signing up for a newsletter, buying a product or booking an appointment. By adding a clear call to action to your website, you can prompt visitors to act and so increase conversion.
What matters with a clear call to action is that you know what your goal is with your website and what you want visitors to do. Make sure your call to action is clear and fits your target audience. Use clear language and an eye-catching button or link to draw attention. Place the call to action in a logical spot on your website so visitors can easily see what they need to do.
User-friendly forms
User-friendly forms are an important link in a converting website. Forms can be used to collect information from visitors, such as signing up for a newsletter, booking an appointment or placing an order. By making forms user-friendly, you make sure visitors can fill them in easily. That is how you increase conversion.
A mobile-friendly website
An important aspect of a converting website is mobile usability. More and more people use their smartphone to go online. It is therefore important to make sure your website is easy to use on mobile devices. This can help increase conversions. Visitors will stay on your website longer and find what they are looking for more easily.
To make your website mobile-friendly, it is important to consider the following points:
- Make sure you have a responsive design.
- Use clear buttons and links.
- Use short, concise text.
- Make sure the navigation is user-friendly.
Getting started with a converting website
We hope these tips have helped you build your own converting website. Do not forget that a clear goal, a good design, relevant content, a clear call to action and user-friendly forms are important. They are all aspects to keep in mind when building a converting website. Need more help? Then feel free to get in touch Contact with us. We are happy to help you further.
Want to have this carried out and measured? See how we approach conversion optimisation . At a car detailing business in the Arnhem region went from 0 to 53 enquiries in 30 days at €24 per lead, and at a cleaning company in the Antwerp region we laid the foundation for that with a new website and proper conversion measurement.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Wat is een goede conversieratio voor een website?
Dat hangt af van je branche, je verkeersbron en wat je als conversie telt. Vergelijk je site daarom vooral met zichzelf: meet welk deel van je bezoekers nu een aanvraag doet en kijk of dat na elke aanpassing stijgt. Wat een conversion rates precies is, lees je in de kennisbank.
Hoeveel velden mag een contactformulier hebben?
Zo weinig als nodig om een aanvraag goed op te volgen. Elk extra veld is een extra drempel, dus vraag alleen wat je echt nodig hebt voor een eerste contact of offerte. De details haal je op in het vervolggesprek.
Hoe meet je of je website converteert?
Door conversietracking in te stellen, bijvoorbeeld met Google Analytics 4 en Google Tag Manager, zodat elke aanvraag, elk belletje en elk formulier wordt geteld. Koppel die metingen aan je verkeersbronnen, dan zie je welk kanaal aanvragen oplevert. Zo richten wij conversion tracking in the meantime.
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