Getting found better in Google: 5 tips
For businesses, it is important to be visible online. One of the most important ways to be found online is by ranking high in Google's search results.
- 3 min read
Getting found better in Google starts with keyword research: knowing which words your customers use. Then come four steps: good content around those keywords, strong titles and meta tags, a better user experience and quality links from other sites. Together those five points decide how high you rank.
That is why in this blog we share valuable tips to make your website and content easier to find in Google. Read on and discover how you can strengthen your online presence and reach more potential customers.
1. Do keyword research
Understanding user search intent is important for better visibility on Google. So research relevant keywords thoroughly that match your products, services or industry.
To do this, you can use tools such as the Google Keyword Planner or other SEO software such as Semrush to identify popular search terms.
Also make sure you optimise your website and content around these keywords. This makes Google see your pages as relevant and valuable for certain searches.
2. Create high-quality content
Creating quality content is important for being found better in Google. So make sure your content is informative, relevant and appealing to your target audience.
For example, write blog articles, make videos, share infographics and develop other forms of content. This makes sure your content adds value to the behaviour of your target audience.
In this way, offer solutions to their problems and answer their questions. The more valuable your content is, the greater the chance that other websites will link to it. That is how you increase the authority and visibility of your site.
3. Optimise meta tags and titles
Meta tags and titles play an important role in making your website easier to find in Google. So make sure every page of your site has unique, relevant and appealing meta tags and titles.
Use relevant keywords in a natural way. Also make sure the titles reflect the content of the page well. This not only helps search engines understand your pages better, but also helps users decide whether they want to click your link.
4. Improve the user experience
Google increasingly values the user experience on websites. A good user experience therefore leads to a higher position in the search results.
So make sure your website loads fast, is easy to navigate and is mobile-friendly. Optimise the layout of your pages, use clear call-to-action buttons and make sure the content is easy to read and understand.
The better the user experience, the longer visitors stay on your site. That makes them more likely to convert.
5. Earn quality backlinks
Backlinks, or links from other websites to yours, remain an important ranking factor for Google. So work on building quality backlinks through high-quality content. You can also work with influencers, write guest blogs and take an active part in relevant online communities.
The more quality, relevant links point to your website, the greater the chance that Google sees your site as trustworthy and valuable. That makes it more likely your site will rank higher in the search results.
Need help getting found better in Google?
Can't quite work it out yourself? No problem. We at Marketingkenners are happy to help! We will gladly guide and support you in optimising your online presence.
Get in touch Contact with us today. Then we will look together at how we can help take your business to new heights in the digital world.
Want to go beyond these five tips? Start with search intent and then see how we approach search engine optimisation . At a supplier of home batteries that delivered 9,000+ visitors a month within twelve months.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
How long does it take to be found better on Google?
That differs per market and per website, but SEO is a matter of months. You sometimes see changes to titles and technical set-up show results sooner, while authority and backlinks build up over a longer period. If you want to be visible faster, you can combine SEO with Google Ads.
What is the difference between SEO and Google Ads?
SEO gets your pages higher in the search results without paying for placement, while with Google Ads you pay per click for a spot among the ads. SEO builds up slowly and keeps working afterwards, while Google Ads gives you visibility straight away for as long as you have budget. Many trade businesses use both side by side. Read more about our approach to SEO.
How do you get found better locally on Google?
With a fully completed Google Business Profile, pages that name your service and service area, and customer reviews. Also make sure your business name, address and phone number are the same everywhere. You can find more explanation under local SEO.
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