5 tips for the best LinkedIn B2B strategy
Looking for the best B2B LinkedIn strategy? Congratulations, you have found the right article.
- 5 min read
In this article we first explain what LinkedIn is and what the difference is between organic and paid, and then we give you 5 ultimate tips for the best organic and paid LinkedIn B2B strategy.
52 percent of LinkedIn users are on LinkedIn every month. That is 225 million users worldwide in total! To make effective use of this, you need a strong strategy.
What is LinkedIn?
LinkedIn is the largest professional network on the internet. LinkedIn can help you find your ideal job or internship. You can do this by making and strengthening professional connections.
You can also use LinkedIn to gather the knowledge you need to give your career a boost.
Finally, on LinkedIn you can write articles, join groups, upload images and videos and plan offline events.
How does it differ from other social media channels?
Because it was set up with business networking in mind, LinkedIn differs from other social networking sites such as Facebook, Twitter and Instagram.
Members of this more exclusive network often only connect with people they already know or to whom they have been introduced by someone in their network. This makes LinkedIn better suited to developing business connections than personal ones.
Organic vs paid
People who follow you and are connections are more likely to see your organic posts in their news feed.
With a paid ad, however, businesses can maximise their exposure, increase their brand awareness and even generate leads.
Organic posts are free posts from a business that uses its content to promote events, share industry information and/or increase brand awareness.
Once published, organic content can appear in followers' news feeds and on the company page under “Posts”.
Paid ads, also known as sponsored content, only appear in the news feed of the relevant target audience.
The words “Promoted” appear just below the company name in the post, which makes them the easiest to recognise.
They also often contain a call-to-action button with a hyperlink that takes viewers to another page outside the post.
There are four different options available for sponsored content: a single image ad, a video ad, a carousel ad or an event ad.
It is also important to remember that only businesses, not individuals, can boost their posts through sponsored ads.
An important part of your overall LinkedIn B2B strategy is understanding the difference between a paid ad and an organic post on LinkedIn, as well as how sponsored ads can help you reach your business goals there.
To get the best results and the best return on investment, paid posts should only be used as a supplement to regular, organic posts.
Top 5 organic tips for the best LinkedIn B2B strategy
LinkedIn is a social media platform designed mainly for business-to-business (B2B) networking and collaboration. It is a handy tool for businesses that want to connect with other businesses and position themselves as thought leaders in their industry.
Below are five organic tips for creating an effective B2B strategy on LinkedIn:
1. Create a company page for your business on LinkedIn. This lets you give details about your products, services and company culture. You can use it to share articles, updates and other material that will appeal to your target audience.
2. Build your brand by communicating its values and mission through your LinkedIn profile and company page. With potential customers and business partners, this will help you develop credibility and trust.
3. Making connections with other professionals is important because LinkedIn is all about networking, so make sure you do this with people in similar disciplines and in your industry.
4. Join groups: LinkedIn offers a range of groups focused on particular niches or topics. By joining and taking an active part, you can expand your network and position yourself as a thought leader in your sector.
5. Use LinkedIn's advertising tools: LinkedIn offers various advertising options that let you reach particular demographic groups and track the effectiveness of your campaigns. You can expand your audience and produce leads for your business by using these tools.
These methods, and being proactive on LinkedIn, help you get the most out of the site to grow your business and attract new customers.
Top 5 paid tips for the best LinkedIn B2B strategy
Advertising on LinkedIn is a smart way to grow your business and attract new customers or leads. Below we give you 5 paid tips for creating a B2B strategy on LinkedIn:
1. Use targeted audiences: LinkedIn offers a number of ways to target your audience, such as by job title, industry, geography and interests. By using targeted audiences, you can make sure your ads are seen by the right people and increase the chance of conversions.
2. Use striking photos and videos to get your message across and catch the attention of your target audience. Make sure the photos and videos you use are appealing and professional.
3. Use A/B testing to evaluate which versions of your ads are most successful and which changes are needed to get better results.
4. Use the Conversion tracking tools offered by LinkedIn to measure and improve the performance of your campaigns. These options include pixel tracking and conversion goals.
5. Keep testing and adjusting: The best way to find out what works on LinkedIn is to keep experimenting and change your strategy based on what you find. To reach your audience and drive conversions, you need to keep experimenting until you have found the most effective LinkedIn B2B strategy.
Need help?
Still can't quite work out your LinkedIn B2B strategy? Then get in touch Contact with our specialists. They will give you tailored advice and are happy to help.
Want to use LinkedIn for paid advertising too? We do that with LinkedIn Ads, which lets you target by job title, company size and industry. At a staffing agency for festivals we use that to bring in more applications.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Wat kost adverteren op LinkedIn?
Je stelt zelf een budget in, per dag of voor de hele campagne. Klikken zijn op LinkedIn doorgaans duurder dan op Facebook of Instagram, maar je kunt wel gericht targeten op functie, sector en bedrijfsgrootte. Dat maakt het vooral interessant als één klant veel waard is. Lees meer over LinkedIn Ads.
Post je beter vanaf je persoonlijke profiel of je bedrijfspagina?
Allebei, met een eigen rol. Berichten van personen bereiken organisch vaak meer mensen, omdat connecties die eerder te zien krijgen. De bedrijfspagina is je vaste visitekaartje en heb je nodig om te adverteren.
Is LinkedIn geschikt voor bedrijven in de bouw?
Ja, als je klanten zelf bedrijven zijn, zoals aannemers, projectontwikkelaars, architecten of vastgoedbeheerders. Werk je vooral voor particulieren, dan ligt LinkedIn minder voor de hand en werken zoekmachines vaak beter.
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