LinkedIn Ads for commercial jobs
LinkedIn Ads reach decision-makers and tradespeople by job title, sector and region. Strong for commercial clients and for finding new colleagues.
100+ businesses and growing
Marketingkenners zet LinkedIn Ads in voor vakbedrijven die zakelijke opdrachtgevers willen bereiken of nieuwe vakmensen zoeken. Je advertenties bereiken mensen op functie, sector en regio, ook als ze niet actief zoeken. Omdat een klik op LinkedIn duurder is, zetten we het alleen in waar de orderwaarde dat rechtvaardigt. We meten elke aanvraag en sollicitatie via de Insight Tag.
What are LinkedIn Ads?
LinkedIn Ads are paid ads on LinkedIn, the largest professional network. You choose who sees them based on job title, sector, company size and region.
That makes LinkedIn different from Facebook and Instagram. You reach people in their role as a professional. Think of a project developer, a property manager, a buyer at a housing association or a fitter who is ready for a new employer.
One campaign, three platforms
Each platform asks for something different. Switch between Instagram, Facebook and LinkedIn and see how the same message changes.
Instagram: visuals first. Real project photos and a short text that stops the scroll.
Just completed in Arnhem: a brand new roof in five days. Curious what that would cost for your home?
New roof in 5 daysWhat LinkedIn Ads are strong at
For tradespeople in construction and technical trades, there are two clear uses.
Commercial clients
Reach decision-makers at contractors, developers, property managers and businesses with premises in your region.
Recruitment
Reach fitters, roofers and project managers by job title and region. Even when they are not actively looking.
Targeted by job title
Your ad reaches the people who make the decision, not everyone in the company.
Remarketing
Business visitors to your website see you again on LinkedIn. Handy for long decision processes.
LinkedIn Ads for commercial jobs
Do you work for businesses rather than private customers? Then LinkedIn is a logical channel. With commercial jobs, several people often decide, and the process takes longer.
With LinkedIn Ads you stay visible to exactly those decision-makers. You show which projects you have done and why you are a reliable partner. Meanwhile Google Ads catches the business searches.
LinkedIn is more expensive per click than other channels. That is why we only use it where a single job more than earns back those costs.
- Targeting by job title and sector
- Visible to multiple decision-makers
- Only where the order value justifies it
Finding new tradespeople via LinkedIn
Good fitters and roofers usually already have a job. They do not look on job sites, but they are on LinkedIn. With ads by job title and region you reach them anyway.
We show what it is like to work for you: the team, the projects, the atmosphere. The ad leads to a short job page with a simple application form, and we measure every application.
Recruitment via LinkedIn works best with a clear story. What do you pay, which projects do you do, what materials do you work with and what does a working week look like? The more concrete, the better the responses.
Goal and audience
Commercial clients or new colleagues. We decide which job titles, sectors and regions you want to reach.
Setting up measurement
We install the LinkedIn Insight Tag and link enquiries and applications to our tracking.
Creating ads
We write the copy and choose the format: an image, a carousel with multiple photos or a video.
Test and adjust
We test variants and discuss the cost per enquiry or application in the monthly meeting.
LinkedIn Ads make sense if
- You work for commercial clients
- Your commercial jobs are big enough for a higher click price
- You want to reach decision-makers by job title and sector
- You are looking for new tradespeople for your team
- You have a jobs page or are willing to have one made
- You mainly want more clicks, likes or followers. We steer on enquiries and signed jobs.
- You’d rather try it yourself first. Start in the knowledge base
- You don’t know yet where the leak is. Take the free growth scan first
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Who are LinkedIn Ads suitable for?
For businesses that want to reach commercial clients or are looking for new tradespeople. If you mainly work for private customers, Google Ads and Facebook are usually a better choice. LinkedIn pays off when one job or one new colleague is worth a lot.
Are LinkedIn Ads more expensive than other channels?
Yes, per click LinkedIn is usually more expensive than Facebook or Instagram. On the other hand, you reach decision-makers very precisely by job title and sector. That is why we only use it where the order value or the importance of a vacancy justifies it.
Can I use LinkedIn Ads for recruitment?
Yes, that is one of the strongest uses. You reach tradespeople by job title and region, even when they are not actively looking. We measure every application, so you see what a candidate costs.
Which ad formats are there on LinkedIn?
The most used are a single-image ad, a carousel with multiple images and a video. There are also text ads and messages in the inbox. We test which format works best for your goal.
How do I know what LinkedIn Ads deliver?
We install the LinkedIn Insight Tag and measure enquiries and applications right down to the form. In the monthly meeting you see what one enquiry or application cost. That way you can compare it with your other channels and allocate your ad budget wisely.
Can I combine LinkedIn Ads with Google Ads?
Yes, and for commercial jobs that is often the strongest combination. Google Ads catches businesses that are actively searching, LinkedIn keeps you visible to decision-makers during a long process. Read more about Google Ads.
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