Outsourcing Facebook advertising
More and more businesses are outsourcing their Facebook advertising. This is because they find that the return on investment (ROI) is higher when they outsource it. The business itself also often does not have the time to dive into advertising on Facebook. Even so, not every business chooses to outsource it. Are you wondering whether you should outsource your Facebook advertising? Then read this article.
- 3 min read
Why is advertising on Facebook important?
To this day, Facebook is one of the most widely used social media platforms. There are more than 10 million daily users in our country. That means your target audience is almost certainly active on Facebook too. Thanks to the specific targeting options, you can aim precisely at your target audience. In addition, the cost of a Facebook ad is relatively low. That makes Facebook very interesting for start-ups.
The benefits of Facebook ads
Below are some of the benefits of Facebook ads. But advertising on Facebook has even more benefits. We have listed them below so you get a clear overview.
Tailored ads
The ads can match your marketing goals exactly. Facebook offers a wide variety of ad objectives. The ad objectives are: awareness, traffic, engagement, leads, app promotion and sales. You can easily change the objectives as you go. At the start, a marketing goal might be to increase your brand awareness, and later you will probably want to boost sales. None of this is a problem with Facebook. If you do not want to outsource your Facebook advertising to professionals, it is very important that you set the right objective and strategy. If you do not, you will undoubtedly miss out on conversions. For more information you can here go to Facebook's extensive page.
Clear measurement of results
What Facebook ads are known for is that you can measure the results relatively easily. This is done with the help of Facebook's tools and statistics. It gives insight into how effective the ads are and which ads perform best. Based on this, the ads can be analysed accordingly. Then they can be adjusted where needed.
Machine learning
Facebook uses machine learning. This means Facebook sends you notifications about your ads. These notifications can be about certain updates, low balance and tips & tricks. However, these are often superficial tips and are not enough to get the most out of your Facebook ads. To really get the most out of Facebook ads, we recommend outsourcing them to professionals.
Social proof
One of the big advantages is the use of social proof. When someone sees an ad for a product, for example, they immediately see who has liked the product. People are more likely to buy products if friends approve. If your friends trust the product, you would trust the product more quickly too.
Ideal for remarketing
Facebook is really ideal for Remarketing. Remarketing means that you target someone again who has interacted with your product. Say I click on a Facebook ad for a product, but then do not make a purchase. Then you can show me the ad more often (“retargeting”) so that I end up making a purchase after all. Remarketing campaigns are usually the cheapest and fastest way to win customers. If you have a basic knowledge of advertising on Facebook, creating remarketing campaigns is not very difficult. If you know little or nothing about Facebook marketing, we recommend outsourcing your Facebook advertising.
The downside of Facebook ads
As with everything, there are downsides to advertising on Facebook. We have listed them below for you.
Experience with analysis and optimisation
Facebook has a relatively gentle learning curve, but you still need technical and specialist knowledge to analyse and optimise your Facebook ads.
Outsource your Facebook ads or not?
We can conclude that, to a certain extent, you can create your own Facebook ad. But if you want your Facebook ad to perform at its best and deliver the maximum number of conversions, we recommend outsourcing your Facebook advertising.
Marketingkenners is an online marketing agency that specialises in advertising on Facebook. Book a here A free intro call so we can discuss the options with you.
Considering outsourcing it? See how we approach Facebook Ads . At a photobooth rental company that delivered 48.6% more enquiries in 30 days, and at a cosmetic surgery clinic it went from 0 to 20+ conversions a month at €28 each.
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Wat kost Facebook adverteren uitbesteden?
De kosten bestaan uit twee delen: je advertentiebudget, dat je aan Meta betaalt, en de vergoeding van het bureau voor opzet en beheer. Hoeveel budget zinvol is, hangt af van je doel, je regio en wat een klant voor je waard is. Vraag vooraf hoe het bureau resultaat meet, bijvoorbeeld in cost per lead.
Werkt Facebook adverteren voor vakbedrijven in de bouw?
Ja, vooral om mensen in je regio te bereiken die nog niet actief zoeken en voor remarketing op bezoekers van je website. Wie al zoekt naar een dakdekker of installateur, bereik je vaak beter via Google. Daarom combineren veel vakbedrijven beide kanalen. Bekijk hoe wij Facebook Ads inzetten.
Wat is het verschil tussen Facebook Ads en Meta Ads?
Het is hetzelfde advertentiesysteem. Meta is het moederbedrijf van Facebook en Instagram, en via Meta Ads Manager plaats je advertenties op beide platformen vanuit één account.
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