Facebook Ads for tradespeople in your region
Facebook Ads put you in front of homeowners in your service area. We use them for remarketing, promotions with a fixed date and recruitment.
100+ businesses and growing
Marketingkenners zet Facebook Ads in voor vakmensen die in hun eigen regio zichtbaar willen zijn. We gebruiken ze voor remarketing op websitebezoekers, het vullen van een open dag of kijkdag, bekendheid in je werkgebied en werving. Met de Meta Pixel en de Conversions API meten we aanvragen en aanmeldingen, en in de maandmeeting zie je wat elk kanaal oplevert.
What are Facebook Ads?
Facebook Ads are paid ads on Facebook, which through Meta’s advertising system can also appear on Instagram. You choose who sees them: by region, age, interests or previous visits to your website.
Facebook reaches a broad group of adults, including homeowners considering a roof renovation or home improvement. At that moment they aren’t searching for a tradesperson. But they do see your projects pass by.
One campaign, three platforms
Each platform asks for something different. Switch between Instagram, Facebook and LinkedIn and see how the same message changes.
Instagram: visuals first. Real project photos and a short text that stops the scroll.
Just completed in Arnhem: a brand new roof in five days. Curious what that would cost for your home?
New roof in 5 daysWhat Facebook Ads are strong at
For tradespeople, Facebook works best with a clear goal.
Remarketing
Visitors to your website see you again on Facebook. That way you stay in view while they compare quotes.
Open day or viewing day
A promotion with a fixed date fills up quickly with ads aimed at people in your region.
Awareness in your service area
Show which projects you have done nearby. That way people recognise your name when they search later.
Recruitment
Reach tradespeople in your region who aren’t actively looking, but are open to a new employer.
Facebook Ads alongside Google, not instead of it
Anyone who needs a tradesperson searches on Google. That is why Google Ads on buying intent is almost always the first step for new jobs. Facebook Ads complement that.
A common combination: someone finds you via Google, looks at your website and leaves. After that, that person sees your projects on Facebook. For a big job with weeks of deliberation, that makes the difference.
We measure enquiries from Facebook just as sharply as those from Google. That way you see in the monthly meeting what each channel really delivers.
- Remarketing to website visitors
- Ads only in your service area
- Enquiries measured per channel
Goal and yardstick
We determine what the campaign has to deliver: enquiries, sign-ups for an open day or job applications.
Pixel and measurement
We install the Meta Pixel and the Conversions API (a link that passes on measurements directly from your server). That way we reliably measure what Facebook delivers.
Target group and ads
We choose your region and target group and make ads with real photos of your projects.
Test and adjust
We test texts and images and shift budget to what works. We discuss the figures every month.
Filling an open day with Facebook Ads
An open day, viewing day or showroom weekend has a fixed date. Then you want to reach as many people from your region as possible in a short time. Facebook is good at that.
We start a few weeks beforehand with ads in your service area, aimed at homeowners in the right age group. Whoever clicks the ad lands on a short page with a sign-up form. People who viewed the page but didn’t sign up see a reminder just before the date.
Afterwards you see exactly how many sign-ups the ads brought in and what one sign-up cost. That way, at the next open day you know what to count on.
Facebook Ads make sense if
- Your website attracts visitors who are still undecided
- You are organising an open day, viewing day or promotion
- You work for private customers in a fixed region
- You have good photos or videos of your projects
- You are looking for new people for your team
- You mainly want more clicks, likes or followers. We steer on enquiries and signed jobs.
- You’d rather try it yourself first. Start in the knowledge base
- You don’t know yet where the leak is. Take the free growth scan first
Frequently asked questions
Don't see your question here? Call, WhatsApp or email us. You'll get an answer within one working day.
Do Facebook Ads work for roofers and contractors?
Yes, if you use them for the right goal. For direct quote requests, Google Ads is usually stronger. Facebook works well for remarketing, awareness in your region, promotions with a fixed date and recruitment.
What is the difference between Facebook Ads and Instagram Ads?
Both run through the same Meta advertising system. The difference lies in the audience and the format: Facebook reaches a broad group of adults, Instagram relies more on visuals. We often run a campaign on both channels. Read more about Instagram Ads.
What do Facebook Ads cost?
You set the budget yourself and can start small. The cost per enquiry or sign-up depends on your target group, region and ads. We tune the ad budget to your margin and your goal.
How do you measure what Facebook Ads deliver?
We install the Meta Pixel and the Conversions API, so enquiries and sign-ups are measured reliably. In the monthly meeting we put the results next to those of your other channels. That way you see what each euro does.
How long should a Facebook campaign run?
For an open day or promotion we usually start a few weeks beforehand. Remarketing and awareness run continuously, with a fixed monthly budget. In the first weeks Meta’s advertising system learns which people respond, after which it becomes more efficient.
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